Global Electric Underfloor Heating Mats Market Growth 2025-2031

The global Electric Underfloor Heating Mats market size is predicted to grow from US$ 936 million in 2025 to US$ 1291 million in 2031; it is expected to grow at a CAGR of 5.5% from 2025 to 2031.

The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.

Electric Underfloor Heating Mats is an electric heating system that can be installed under the floor (such as tiles, stones or wooden floors) of a specific room to evenly heat the space in a radiant manner so that the heat is distributed throughout the space, providing a comfortable and energy-saving indoor heating solution. This floor heating mat is easy to install, heats up quickly and supports intelligent temperature control. It is suitable for residential, bathroom and commercial places, combining safety, high efficiency and space saving advantages.

The global electric underfloor heating mats market has been steadily expanding with the growth of smart home and energy-saving heating demand. The core driving factors include the upgrading of residential heating in cold regions (such as Northern Europe, North America and northern China), the improvement of comfort demand in commercial places (hotels, gyms), and the government's policy support for electric heating energy efficiency standards (the EU's "carbon neutrality" goal promotes the popularization of clean heating). Market competition is polarized: international brands (Danfoss, Nexans) dominate the high-end market, focusing on high-temperature resistant and low-energy carbon fiber products; Chinese manufacturers (Anze, Nuanboshi) seize the low-end market with cost-effective floor heating pads and accelerate penetration through e-commerce channels. Technology trends focus on intelligence (APP temperature control, voice linkage) and thinness (thickness <3mm). Challenges include competition from traditional water heating alternatives and sensitive laying costs (average installation cost of US$80-150/㎡). Future growth potential is concentrated in emerging markets in Asia-Pacific (India and Southeast Asia are accelerating urbanization) and integrated applications in zero-carbon building scenarios.

LP Information, Inc. (LPI) ' newest research report, the “Electric Underfloor Heating Mats Industry Forecast” looks at past sales and reviews total world Electric Underfloor Heating Mats sales in 2024, providing a comprehensive analysis by region and market sector of projected Electric Underfloor Heating Mats sales for 2025 through 2031. With Electric Underfloor Heating Mats sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Electric Underfloor Heating Mats industry.

This Insight Report provides a comprehensive analysis of the global Electric Underfloor Heating Mats landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Electric Underfloor Heating Mats portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Electric Underfloor Heating Mats market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Electric Underfloor Heating Mats and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Electric Underfloor Heating Mats.

This report presents a comprehensive overview, market shares, and growth opportunities of Electric Underfloor Heating Mats market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
100W/m² - 150W/m²
150W/m² - 200W/m²
Above 200W/m²

Segmentation by Application:
Residential Building
Commercial Building

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Danfoss
Nexans
Elektra
nVent Electric (Raychem)
Warmup
Purmo Group (Myson)
ThermoSoft International
Fenxi Group (Flexel)
Watts (SunTouch)
Emerson
Heatcom
Legrand
AHT International Group
ProWarm
Anhui Huanrui
Anbang Corporation
Anhui Anze Electric Heating
Wuhu Jiahong New Material

Key Questions Addressed in this Report

What is the 10-year outlook for the global Electric Underfloor Heating Mats market?

What factors are driving Electric Underfloor Heating Mats market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Electric Underfloor Heating Mats market opportunities vary by end market size?

How does Electric Underfloor Heating Mats break out by Type, by Application?

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