Online In-Flight Shopping Market Report and Forecast 2025-2034

The global online in-flight shopping market size is projected to grow at a CAGR of 9.10% between 2025 and 2034. The major drivers of the market include expansion of the aviation sector and increasing propensity for travel for business and leisure.

Key Trends in the Market

Online in-flight shopping refers to a service provided by the airlines to the travellers. The shoppers are drawn to in-flight shopping as various airlines often provide high value, low volume, and imaginative products to their customers. Furthermore, various brands are also integrating seatback entertainment systems with sales platforms to enhance the shopping experience for the passengers.

• The expansion of the aviation sector owing to rising disposable incomes and increasing propensity for travel among the younger generation is bolstering the online in-flight shopping market growth. Various brands including Lufthansa provide relaxing shopping experiences to their passengers and also offer valuable award miles for shopping in-flight.
• The rising investments in the aviation sector in order to enhance the travelling experience for the customers is supporting the market expansion. The increased availability of a broad range of products from international brands including books , cosmetics, perfumes, foods and beverages, and apparel and accessories provides the customers who prefer international brands a convenient shopping experience.
• The availability of exclusive products such as chocolates across various airlines for their passengers is providing lucrative growth opportunities to the market. The exclusivity of the products attracts customers as they perceive the product rarer and more valuable.

Global Online In-Flight Shopping Market Segmentation

The EMR’s report titled “Online In-Flight Shopping Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Shopping Type:

• Travel Accessories
• Beauty and Care
• Others

Market Breakup by Aircraft Class:

• Economy Class
• Business Class
• First Class

Market Breakup by Flight Type:

• Full Service
• Low Cost

Market Breakup by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Share by Flight Type

Full service is expected to account for a significant online in-flight shopping market share over the forecast period. This growth can be attributed to the increasing popularity of full service flights owing to the availability of wider range of beverage and food choices for selection, amenities including pillows and headphones, among others, and in-flight entertainment options. The additional leg room provided by the flight type makes it preferred by frequent fliers.

Market Share by Region

North America is anticipated to account for a significant share of the market in the coming years. This growth can be attributed to the expansion of the airways sector and rising disposable incomes in the region. The increasing investments towards the commercial aviation infrastructure in the United States is resulting in an increased online in-flight shopping market demand. Rise in number of aircraft deliveries in the region owing to various advantages offered including speed and reliability, security, and location tracking, among others, are providing lucrative growth opportunities to the market.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

The Emirates Group

The Emirates Group, headquartered in Dubai, United Arab Emirates, is a state-owned international aviation holding company that connects people across the globe with a network of over 160 destinations. They provide various in-flight services including in-flight shopping and entertainment systems, among others to enhance the travelling experience of their customers.

Deutsche Lufthansa AG

Deutsche Lufthansa AG, headquartered in Cologne, Germany, is an aviation group that operates worldwide offering a wide range of in-flight services to their customers to enhance their flight experience. The company is committed towards providing premium services to the passengers while ensuring fuel efficiency and sustainability to protect the environment.

EasyJet Plc

EasyJet Plc, headquartered in Luton, United Kingdom, is a low-cost passenger airline that operates through mainland Europe and the United Kingdom. The are known for incorporating engineering, web, operational, and digital innovations to increase the affordability and convenience of flying for their customers.

Other online in-flight shopping market players include Capital A Berhad (AirAsia), British Airways Plc, Airfree SAS, SKYdeals SAS, and Saudi Airlines Catering Company, among others.
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