Global Connected TV (CTV) Advertising Platforms Software Market Growth (Status and Outlook) 2026-2032
Description
The global Connected TV (CTV) Advertising Platforms Software market size is predicted to grow from US$ 115 million in 2025 to US$ 177 million in 2032; it is expected to grow at a CAGR of 4.5% from 2026 to 2032.
Connected TV (CTV) Advertising Platforms Software refers to technology solutions that enable advertisers to deliver targeted advertisements to viewers on connected television devices. These platforms leverage data and analytics to optimize ad placements and enhance the effectiveness of advertising campaigns.
Driven by the global advertising ecosystem's trend towards cross-screen and cross-device integration, CTV advertising platforms are rapidly evolving, focusing on end-to-end solutions for watch-to-buy, precise targeting, and performance measurement. Market characteristics include high-quality streaming of video ads, cross-device correlation of audience data, and enhanced privacy compliance and ad security. Meanwhile, programmatic trading, supply-side/demand-side platforms (SSP/DSP), data management platforms (DMP), and third-party measurement are continuously evolving as key components. Cloud-native, open interfaces, and localized delivery strategies are becoming key competitive advantages. Advertisers and agencies are increasingly valuing cross-channel visualization analytics, brand safety, interactive formats (such as interactive ads and clickable shopping tags), and precise optimization of metrics like GRP/CPM/ROI. With the widespread adoption of smart TVs and the enrichment of the content ecosystem, the reach, targeting accuracy, and measurability of CTV advertising continue to improve, but it also faces challenges such as ad blocking, privacy regulations, cross-regional compliance, and collaboration with traditional linear television.
LPI (LP Information)' newest research report, the “Connected TV (CTV) Advertising Platforms Software Industry Forecast” looks at past sales and reviews total world Connected TV (CTV) Advertising Platforms Software sales in 2025, providing a comprehensive analysis by region and market sector of projected Connected TV (CTV) Advertising Platforms Software sales for 2026 through 2032. With Connected TV (CTV) Advertising Platforms Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Connected TV (CTV) Advertising Platforms Software industry.
This Insight Report provides a comprehensive analysis of the global Connected TV (CTV) Advertising Platforms Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Connected TV (CTV) Advertising Platforms Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Connected TV (CTV) Advertising Platforms Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Connected TV (CTV) Advertising Platforms Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Connected TV (CTV) Advertising Platforms Software.
This report presents a comprehensive overview, market shares, and growth opportunities of Connected TV (CTV) Advertising Platforms Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
Cloud-based
On-premise
Segmentation by Technical Architecture:
Programmatic Advertising Platform
Non-Programmatic Advertising Platform
Segmentation by Service Models:
AVOD Platform
FAST Platform
Hybrid Platform
Segmentation by Application:
Large Enterprise
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
MNTN
OpenX
PubMatic
Simpli.fi
Target Video
Infillion
Viant Technology
Vplayed
The Trade Desk
Please note: The report will take approximately 2 business days to prepare and deliver.
Connected TV (CTV) Advertising Platforms Software refers to technology solutions that enable advertisers to deliver targeted advertisements to viewers on connected television devices. These platforms leverage data and analytics to optimize ad placements and enhance the effectiveness of advertising campaigns.
Driven by the global advertising ecosystem's trend towards cross-screen and cross-device integration, CTV advertising platforms are rapidly evolving, focusing on end-to-end solutions for watch-to-buy, precise targeting, and performance measurement. Market characteristics include high-quality streaming of video ads, cross-device correlation of audience data, and enhanced privacy compliance and ad security. Meanwhile, programmatic trading, supply-side/demand-side platforms (SSP/DSP), data management platforms (DMP), and third-party measurement are continuously evolving as key components. Cloud-native, open interfaces, and localized delivery strategies are becoming key competitive advantages. Advertisers and agencies are increasingly valuing cross-channel visualization analytics, brand safety, interactive formats (such as interactive ads and clickable shopping tags), and precise optimization of metrics like GRP/CPM/ROI. With the widespread adoption of smart TVs and the enrichment of the content ecosystem, the reach, targeting accuracy, and measurability of CTV advertising continue to improve, but it also faces challenges such as ad blocking, privacy regulations, cross-regional compliance, and collaboration with traditional linear television.
LPI (LP Information)' newest research report, the “Connected TV (CTV) Advertising Platforms Software Industry Forecast” looks at past sales and reviews total world Connected TV (CTV) Advertising Platforms Software sales in 2025, providing a comprehensive analysis by region and market sector of projected Connected TV (CTV) Advertising Platforms Software sales for 2026 through 2032. With Connected TV (CTV) Advertising Platforms Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Connected TV (CTV) Advertising Platforms Software industry.
This Insight Report provides a comprehensive analysis of the global Connected TV (CTV) Advertising Platforms Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Connected TV (CTV) Advertising Platforms Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Connected TV (CTV) Advertising Platforms Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Connected TV (CTV) Advertising Platforms Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Connected TV (CTV) Advertising Platforms Software.
This report presents a comprehensive overview, market shares, and growth opportunities of Connected TV (CTV) Advertising Platforms Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
Cloud-based
On-premise
Segmentation by Technical Architecture:
Programmatic Advertising Platform
Non-Programmatic Advertising Platform
Segmentation by Service Models:
AVOD Platform
FAST Platform
Hybrid Platform
Segmentation by Application:
Large Enterprise
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
MNTN
OpenX
PubMatic
Simpli.fi
Target Video
Infillion
Viant Technology
Vplayed
The Trade Desk
Please note: The report will take approximately 2 business days to prepare and deliver.
Table of Contents
87 Pages
- *This is a tentative TOC and the final deliverable is subject to change.*
- 1 Scope of the Report
- 2 Executive Summary
- 3 Connected TV (CTV) Advertising Platforms Software Market Size by Player
- 4 Connected TV (CTV) Advertising Platforms Software by Region
- 5 Americas
- 6 APAC
- 7 Europe
- 8 Middle East & Africa
- 9 Market Drivers, Challenges and Trends
- 10 Global Connected TV (CTV) Advertising Platforms Software Market Forecast
- 11 Key Players Analysis
- 12 Research Findings and Conclusion
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
