Global Automated Marketing Software Market Growth (Status and Outlook) 2026-2032
Description
The global Automated Marketing Software market size is predicted to grow from US$ 442 million in 2025 to US$ 608 million in 2032; it is expected to grow at a CAGR of 4.8% from 2026 to 2032.
Automated marketing software, typically referring to marketing automation platforms, is a system that uses software and technology to automate the execution, management, and optimization of repetitive marketing tasks and processes. Its core objective is to deliver highly personalized marketing messages to the right audience at the right time through pre-defined rules, workflows, and automated cross-channel execution, thereby nurturing potential customers on a large scale, increasing customer engagement, and ultimately driving revenue growth. Essentially, this software liberates marketers from tedious manual operations and, based on data-driven principles, transforms the approach from broad-based advertising to one-on-one, continuous, and relevant conversational marketing with each potential customer. It serves as the core infrastructure for refined operations and growth marketing.
The market outlook for automated marketing software remains positive, rapidly evolving from a channel automation tool into a core engine driving intelligent growth for enterprises. In the future, its development will deeply integrate artificial intelligence and big data, exhibiting three key trends: First, highly personalized and predictive marketing will become standard. AI will not only be used for content optimization and delivery timing prediction but will also deeply analyze customer journey data to predict customers' next needs and churn risks, thereby automatically triggering highly relevant interventions or retention strategies to achieve a closed loop of "prediction-reach-conversion." Second, there's the deep integration of omnichannel data and the Customer Data Platform (CDP). Automated marketing software will no longer be limited to marketing department data, but will act as a front-end reach engine, seamlessly connecting with the CDP that integrates omnichannel customer data. This ensures that every automated interaction is based on a unified, real-time updated customer profile, achieving true full lifecycle automated management. Third, there's the innovation of conversational marketing and interaction methods. The interactive interface of automated marketing will expand from traditional emails and web pages to instant messaging scenarios such as chatbots, enabling more natural and two-way automated conversational marketing, improving the interactive experience and conversion efficiency.
LPI (LP Information)' newest research report, the “Automated Marketing Software Industry Forecast” looks at past sales and reviews total world Automated Marketing Software sales in 2025, providing a comprehensive analysis by region and market sector of projected Automated Marketing Software sales for 2026 through 2032. With Automated Marketing Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Automated Marketing Software industry.
This Insight Report provides a comprehensive analysis of the global Automated Marketing Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Automated Marketing Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Automated Marketing Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Automated Marketing Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Automated Marketing Software.
This report presents a comprehensive overview, market shares, and growth opportunities of Automated Marketing Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
On-premise
Cloud-based
Segmentation by Core Functions:
Lead Acquisition and Nurturing
Customer Interaction and Marketing
Advertising and Performance
Segmentation by Interaction Methods:
Traditional Workflow-Driven
AI-Driven
Segmentation by Application:
Large Enterprise
Small and Medium Enterprises
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Hubb
Cvent
Mautic
Click
ActiveCampaign
Adobe
Zapier
Zoho
SAP Emarsys
Keap
Act-On
Omnisend
BenchmarkONE
Ortto
Mailchimp
Please note: The report will take approximately 2 business days to prepare and deliver.
Automated marketing software, typically referring to marketing automation platforms, is a system that uses software and technology to automate the execution, management, and optimization of repetitive marketing tasks and processes. Its core objective is to deliver highly personalized marketing messages to the right audience at the right time through pre-defined rules, workflows, and automated cross-channel execution, thereby nurturing potential customers on a large scale, increasing customer engagement, and ultimately driving revenue growth. Essentially, this software liberates marketers from tedious manual operations and, based on data-driven principles, transforms the approach from broad-based advertising to one-on-one, continuous, and relevant conversational marketing with each potential customer. It serves as the core infrastructure for refined operations and growth marketing.
The market outlook for automated marketing software remains positive, rapidly evolving from a channel automation tool into a core engine driving intelligent growth for enterprises. In the future, its development will deeply integrate artificial intelligence and big data, exhibiting three key trends: First, highly personalized and predictive marketing will become standard. AI will not only be used for content optimization and delivery timing prediction but will also deeply analyze customer journey data to predict customers' next needs and churn risks, thereby automatically triggering highly relevant interventions or retention strategies to achieve a closed loop of "prediction-reach-conversion." Second, there's the deep integration of omnichannel data and the Customer Data Platform (CDP). Automated marketing software will no longer be limited to marketing department data, but will act as a front-end reach engine, seamlessly connecting with the CDP that integrates omnichannel customer data. This ensures that every automated interaction is based on a unified, real-time updated customer profile, achieving true full lifecycle automated management. Third, there's the innovation of conversational marketing and interaction methods. The interactive interface of automated marketing will expand from traditional emails and web pages to instant messaging scenarios such as chatbots, enabling more natural and two-way automated conversational marketing, improving the interactive experience and conversion efficiency.
LPI (LP Information)' newest research report, the “Automated Marketing Software Industry Forecast” looks at past sales and reviews total world Automated Marketing Software sales in 2025, providing a comprehensive analysis by region and market sector of projected Automated Marketing Software sales for 2026 through 2032. With Automated Marketing Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Automated Marketing Software industry.
This Insight Report provides a comprehensive analysis of the global Automated Marketing Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Automated Marketing Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Automated Marketing Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Automated Marketing Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Automated Marketing Software.
This report presents a comprehensive overview, market shares, and growth opportunities of Automated Marketing Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
On-premise
Cloud-based
Segmentation by Core Functions:
Lead Acquisition and Nurturing
Customer Interaction and Marketing
Advertising and Performance
Segmentation by Interaction Methods:
Traditional Workflow-Driven
AI-Driven
Segmentation by Application:
Large Enterprise
Small and Medium Enterprises
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Hubb
Cvent
Mautic
Click
ActiveCampaign
Adobe
Zapier
Zoho
SAP Emarsys
Keap
Act-On
Omnisend
BenchmarkONE
Ortto
Mailchimp
Please note: The report will take approximately 2 business days to prepare and deliver.
Table of Contents
114 Pages
- *This is a tentative TOC and the final deliverable is subject to change.*
- 1 Scope of the Report
- 2 Executive Summary
- 3 Automated Marketing Software Market Size by Player
- 4 Automated Marketing Software by Region
- 5 Americas
- 6 APAC
- 7 Europe
- 8 Middle East & Africa
- 9 Market Drivers, Challenges and Trends
- 10 Global Automated Marketing Software Market Forecast
- 11 Key Players Analysis
- 12 Research Findings and Conclusion
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