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Global Audience Measurement Solutions Market Growth (Status and Outlook) 2025-2031

Publisher LP Information, Inc.
Published Aug 06, 2025
Length 139 Pages
SKU # LPI20281429

Description

According to this study, the global Audience Measurement Solutions market size will reach US$ 4859 million by 2031.

Audience Measurement Solutions refer to technologies, software platforms, and methodologies used to collect, analyze, and report data on audience engagement across media platforms such as television, radio, online streaming, digital ads, social media, and out-of-home (OOH) displays. These solutions are critical for broadcasters, advertisers, content creators, and media planners to understand viewer demographics, behavior, content performance, and advertising effectiveness.

United States market for Audience Measurement Solutions is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

China market for Audience Measurement Solutions is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Europe market for Audience Measurement Solutions is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Global key Audience Measurement Solutions players cover Nielsen, Kantar, Comscore, GfK, Ipsos, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.

LPI (LP Information)' newest research report, the “Audience Measurement Solutions Industry Forecast” looks at past sales and reviews total world Audience Measurement Solutions sales in 2024, providing a comprehensive analysis by region and market sector of projected Audience Measurement Solutions sales for 2025 through 2031. With Audience Measurement Solutions sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Audience Measurement Solutions industry.

This Insight Report provides a comprehensive analysis of the global Audience Measurement Solutions landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Audience Measurement Solutions portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Audience Measurement Solutions market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Audience Measurement Solutions and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Audience Measurement Solutions.

This report presents a comprehensive overview, market shares, and growth opportunities of Audience Measurement Solutions market by product type, application, key players and key regions and countries.

Segmentation by Type:
Software as a Service (SaaS)
On-Premise Hardware
Embedded System APIs
Others

Segmentation by Application:
Broadcast & Cable TV
Streaming/OTT Platforms
Advertising & Media Buying
Public Transport & Smart Cities
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Nielsen
Kantar
Comscore
GfK
Ipsos
BARB
Numeris
Conviva
RSG Media
PwC
JCDecaux Group
Contentsquare
Quividi
Gemius
Promise Media
Tubular
YouGov
GeoPoll

Please note: The report will take approximately 2 business days to prepare and deliver.

Table of Contents

139 Pages
*This is a tentative TOC and the final deliverable is subject to change.*
1 Scope of the Report
2 Executive Summary
3 Audience Measurement Solutions Market Size by Player
4 Audience Measurement Solutions by Region
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Global Audience Measurement Solutions Market Forecast
11 Key Players Analysis
12 Research Findings and Conclusion

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