Global Anime and Cartoon Character Licensing Market Growth (Status and Outlook) 2025-2031

The global Anime and Cartoon Character Licensing market size is predicted to grow from US$ 12840 million in 2025 to US$ 29530 million in 2031; it is expected to grow at a CAGR of 14.9% from 2025 to 2031.

Anime and cartoon character licensing involves granting permission to third parties to use characters from anime (Japanese animated productions) and cartoons in various products and services. This licensing allows companies to produce merchandise such as toys, clothing, accessories, and video games featuring these characters, expanding their presence beyond their original media and generating additional revenue streams.​

United States market for Anime and Cartoon Character Licensing is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

China market for Anime and Cartoon Character Licensing is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Europe market for Anime and Cartoon Character Licensing is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Global key Anime and Cartoon Character Licensing players cover The Walt Disney Company, Warner Bros. Discovery, Hasbro, NBCUniversal, The Pokémon Company, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.

LPI (LP Information)' newest research report, the “Anime and Cartoon Character Licensing Industry Forecast” looks at past sales and reviews total world Anime and Cartoon Character Licensing sales in 2024, providing a comprehensive analysis by region and market sector of projected Anime and Cartoon Character Licensing sales for 2025 through 2031. With Anime and Cartoon Character Licensing sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Anime and Cartoon Character Licensing industry.

This Insight Report provides a comprehensive analysis of the global Anime and Cartoon Character Licensing landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Anime and Cartoon Character Licensing portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Anime and Cartoon Character Licensing market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Anime and Cartoon Character Licensing and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Anime and Cartoon Character Licensing.

This report presents a comprehensive overview, market shares, and growth opportunities of Anime and Cartoon Character Licensing market by product type, application, key players and key regions and countries.

Segmentation by Type:
Anime Character Licensing
Cartoon Character Licensing

Segmentation by Application:
Toys
Apparel
Entertainment & Media
Home Products
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
The Walt Disney Company
Warner Bros. Discovery
Hasbro
NBCUniversal
The Pokémon Company
Mattel
Paramount
TOEI ANIMATION CO
Sanrio
Wild Brain
Jazwares
Spin Master
Sesame Workshop
CrunchyRoll
Toho
SEGA Corporation
ALPHA GROUP CO

Please note: The report will take approximately 2 business days to prepare and deliver.