Global A2P (Application-to-Person) SMS Messaging Service Market Growth (Status and Outlook) 2025-2031
Description
According to this study, the global A2P (Application-to-Person) SMS Messaging Service market size will reach US$ 21400 million by 2031.
A2P (Application-to-Person) SMS Messaging Service is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual's mobile phone, as is the case with P2P SMS. The A2P SMS Messaging industry can be broken down into several segments, Marketing A2P SMS, Verification Code A2P SMS, Industry Application A2P SMS.
Currently, the major global players in the industry include Twilio, Infobip, Sinch, MessageBird, and Tanla, among others. It is expected that competition in the industry will intensify over the next few years. Large international companies primarily expand their market share through acquisitions. For example, Twilio and Sinch. However, the industry has a relatively low concentration, with the top 10 global companies accounting for 34% of the market share in 2023.
From a regional perspective, the North American market is the largest, accounting for approximately 27% of the global market in 2023. As market maturity continues to increase, along with the addition of new customers and the continuous renewal of existing customers, the usage of A2P SMS is expected to grow gradually. However, due to intense competition among companies and strategies such as renewal discounts for existing customers, QYR analysts predict that the price of A2P SMS will decline rapidly. In mature regions, the market size is expected to show a certain downward trend.
In terms of product offerings, SMS verification codes are a significant component of A2P SMS. With the clear trend in the app market, SMS verification codes represent a new growth point. From the perspective of product market applications, banking, financial services, and insurance (BFSI) account for the largest share of the market. In 2023, BFSI accounted for 67.85% of the global A2P SMS market. Other applications, including e-commerce, retail, travel and leisure, government agencies, and transportation and logistics, collectively accounted for 32.15% of the global market share.
LPI (LP Information)' newest research report, the “A2P (Application-to-Person) SMS Messaging Service Industry Forecast” looks at past sales and reviews total world A2P (Application-to-Person) SMS Messaging Service sales in 2024, providing a comprehensive analysis by region and market sector of projected A2P (Application-to-Person) SMS Messaging Service sales for 2025 through 2031. With A2P (Application-to-Person) SMS Messaging Service sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world A2P (Application-to-Person) SMS Messaging Service industry.
This Insight Report provides a comprehensive analysis of the global A2P (Application-to-Person) SMS Messaging Service landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on A2P (Application-to-Person) SMS Messaging Service portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global A2P (Application-to-Person) SMS Messaging Service market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for A2P (Application-to-Person) SMS Messaging Service and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global A2P (Application-to-Person) SMS Messaging Service.
This report presents a comprehensive overview, market shares, and growth opportunities of A2P (Application-to-Person) SMS Messaging Service market by product type, application, key players and key regions and countries.
Segmentation by Type:
CRM
Promotions
Pushed Content
Interactive
Others
Segmentation by Application:
BFSI
Entertainment
Tourism
Retail
Marketing
Healthcare
Media
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Twilio
Sinch
Infobip
MessageBird
Tanla
Montnets Cloud Technology
Beijing Guodu Internet Technology
Telesign
Syniverse
Route Mobile Limited
Vibes
Plivo
Mitto
Zenvia
Genesys Telecommunications
Beijing Emay Softcom Technology
Tyntec
Accrete
Soprano
Clickatell
Pontaltech
Beijing Chuangshimandao Science and Technology
FotryTwo
AMD Telecom S.A
TXTImpact
Please note: The report will take approximately 2 business days to prepare and deliver.
A2P (Application-to-Person) SMS Messaging Service is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual's mobile phone, as is the case with P2P SMS. The A2P SMS Messaging industry can be broken down into several segments, Marketing A2P SMS, Verification Code A2P SMS, Industry Application A2P SMS.
Currently, the major global players in the industry include Twilio, Infobip, Sinch, MessageBird, and Tanla, among others. It is expected that competition in the industry will intensify over the next few years. Large international companies primarily expand their market share through acquisitions. For example, Twilio and Sinch. However, the industry has a relatively low concentration, with the top 10 global companies accounting for 34% of the market share in 2023.
From a regional perspective, the North American market is the largest, accounting for approximately 27% of the global market in 2023. As market maturity continues to increase, along with the addition of new customers and the continuous renewal of existing customers, the usage of A2P SMS is expected to grow gradually. However, due to intense competition among companies and strategies such as renewal discounts for existing customers, QYR analysts predict that the price of A2P SMS will decline rapidly. In mature regions, the market size is expected to show a certain downward trend.
In terms of product offerings, SMS verification codes are a significant component of A2P SMS. With the clear trend in the app market, SMS verification codes represent a new growth point. From the perspective of product market applications, banking, financial services, and insurance (BFSI) account for the largest share of the market. In 2023, BFSI accounted for 67.85% of the global A2P SMS market. Other applications, including e-commerce, retail, travel and leisure, government agencies, and transportation and logistics, collectively accounted for 32.15% of the global market share.
LPI (LP Information)' newest research report, the “A2P (Application-to-Person) SMS Messaging Service Industry Forecast” looks at past sales and reviews total world A2P (Application-to-Person) SMS Messaging Service sales in 2024, providing a comprehensive analysis by region and market sector of projected A2P (Application-to-Person) SMS Messaging Service sales for 2025 through 2031. With A2P (Application-to-Person) SMS Messaging Service sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world A2P (Application-to-Person) SMS Messaging Service industry.
This Insight Report provides a comprehensive analysis of the global A2P (Application-to-Person) SMS Messaging Service landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on A2P (Application-to-Person) SMS Messaging Service portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global A2P (Application-to-Person) SMS Messaging Service market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for A2P (Application-to-Person) SMS Messaging Service and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global A2P (Application-to-Person) SMS Messaging Service.
This report presents a comprehensive overview, market shares, and growth opportunities of A2P (Application-to-Person) SMS Messaging Service market by product type, application, key players and key regions and countries.
Segmentation by Type:
CRM
Promotions
Pushed Content
Interactive
Others
Segmentation by Application:
BFSI
Entertainment
Tourism
Retail
Marketing
Healthcare
Media
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Twilio
Sinch
Infobip
MessageBird
Tanla
Montnets Cloud Technology
Beijing Guodu Internet Technology
Telesign
Syniverse
Route Mobile Limited
Vibes
Plivo
Mitto
Zenvia
Genesys Telecommunications
Beijing Emay Softcom Technology
Tyntec
Accrete
Soprano
Clickatell
Pontaltech
Beijing Chuangshimandao Science and Technology
FotryTwo
AMD Telecom S.A
TXTImpact
Please note: The report will take approximately 2 business days to prepare and deliver.
Table of Contents
150 Pages
- *This is a tentative TOC and the final deliverable is subject to change.*
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