Vietnam Infant Milk Formula Market - Forecasts from 2025 to 2030
Description
The Vietnam Infant Milk Formula market is expected to grow at a significant rate during the forecasted period.
Vietnam’s infant milk formula market is expanding at a moderate yet steady pace, supported by the country’s strong economic performance, rising disposable incomes, and evolving family demographics. Rapid urbanization in major cities such as Ho Chi Minh City and Hanoi has accelerated the shift toward modern consumer behavior, while the growth of the middle class has increased spending on premium, science-backed nutrition products for infants. Vietnam’s demographic profile further strengthens market demand: the country reported a birth rate of 14 per 1,000 people in 2023, and with a median age of 32.8, the growing population of young families continues to underpin long-term consumption. The removal of Vietnam’s long-standing two-child policy in 2025 is expected to further sustain demand for infant nutrition solutions. At the same time, rising female workforce participation, particularly in sectors such as textiles and garments where women represent nearly 75% of the workforce, has reinforced the need for reliable infant feeding alternatives, making formula an increasingly essential product for working mothers.
The national policy landscape also plays a critical role. Vietnam’s National Nutrition Strategy for 2021 - 2030, with a vision to 2045, emphasizes improving the nutritional status of infants, young children, and mothers. The strategy aims to increase adequate dietary practices for children aged 6 - 23 months to 80% by 2030 and reinforces early breastfeeding initiation while simultaneously acknowledging the role of fortified complementary foods. These policy directives create a favorable environment for scientifically formulated infant milk products enriched with iron, DHA, probiotics, and other micronutrients aligned with public health priorities. Urban regions such as Hanoi have committed to reducing malnutrition and promoting nutrient-rich feeding practices, which indirectly supports demand for fortified infant formulas designed to meet specific developmental needs.
Vietnam’s demographic momentum further strengthens market growth. The population increased from 100.31 million in 2023 to 101.30 million in 2024, reflecting a rising consumer base for infant nutrition across all age segments, from newborn to toddler formulas. Urbanization and evolving family structures are prompting parents to seek safe, convenient, and high-quality nutrition options. These shifts also encourage specialized formulas, such as lactose-free, hypoallergenic, and organic variants, to cater to a broader range of dietary preferences and sensitivities.
Modern retail and especially e-commerce have become powerful distribution engines. With internet penetration reaching 78% in 2023 and strong smartphone adoption, Vietnamese parents increasingly rely on online channels for purchasing baby products. Platforms like Shopee, Lazada, and Tiki offer convenience, expanded product variety, and competitive pricing, while online consumer insights indicate high demand for mom-and-baby products among married female shoppers.
Recent product developments underscore market sophistication. Brands have launched organic and natural formulas, advanced fortified products with probiotics and DHA, and specialized hypoallergenic offerings. Nestlé’s NAN INFINIPRO A2, featuring A2 β-casein protein and a 6-HMO complex, exemplifies the shift toward premium, science-driven solutions. As Vietnam continues to align public health priorities with responsible product innovation, the infant milk formula market is expected to maintain stable growth supported by economic development, regulatory guidance, and rising consumer expectations.
Vietnam Infant Milk Formula Market Segmentation:
By Age
Up to 6 Months
6 to 12 Months
12 to 36 Months
By Form Type
Solid
Liquid
By Distribution Channel
Online
Offline
By Cities
Ho Chi Minh City
Hanoi
Hai Phong
Others
Vietnam’s infant milk formula market is expanding at a moderate yet steady pace, supported by the country’s strong economic performance, rising disposable incomes, and evolving family demographics. Rapid urbanization in major cities such as Ho Chi Minh City and Hanoi has accelerated the shift toward modern consumer behavior, while the growth of the middle class has increased spending on premium, science-backed nutrition products for infants. Vietnam’s demographic profile further strengthens market demand: the country reported a birth rate of 14 per 1,000 people in 2023, and with a median age of 32.8, the growing population of young families continues to underpin long-term consumption. The removal of Vietnam’s long-standing two-child policy in 2025 is expected to further sustain demand for infant nutrition solutions. At the same time, rising female workforce participation, particularly in sectors such as textiles and garments where women represent nearly 75% of the workforce, has reinforced the need for reliable infant feeding alternatives, making formula an increasingly essential product for working mothers.
The national policy landscape also plays a critical role. Vietnam’s National Nutrition Strategy for 2021 - 2030, with a vision to 2045, emphasizes improving the nutritional status of infants, young children, and mothers. The strategy aims to increase adequate dietary practices for children aged 6 - 23 months to 80% by 2030 and reinforces early breastfeeding initiation while simultaneously acknowledging the role of fortified complementary foods. These policy directives create a favorable environment for scientifically formulated infant milk products enriched with iron, DHA, probiotics, and other micronutrients aligned with public health priorities. Urban regions such as Hanoi have committed to reducing malnutrition and promoting nutrient-rich feeding practices, which indirectly supports demand for fortified infant formulas designed to meet specific developmental needs.
Vietnam’s demographic momentum further strengthens market growth. The population increased from 100.31 million in 2023 to 101.30 million in 2024, reflecting a rising consumer base for infant nutrition across all age segments, from newborn to toddler formulas. Urbanization and evolving family structures are prompting parents to seek safe, convenient, and high-quality nutrition options. These shifts also encourage specialized formulas, such as lactose-free, hypoallergenic, and organic variants, to cater to a broader range of dietary preferences and sensitivities.
Modern retail and especially e-commerce have become powerful distribution engines. With internet penetration reaching 78% in 2023 and strong smartphone adoption, Vietnamese parents increasingly rely on online channels for purchasing baby products. Platforms like Shopee, Lazada, and Tiki offer convenience, expanded product variety, and competitive pricing, while online consumer insights indicate high demand for mom-and-baby products among married female shoppers.
Recent product developments underscore market sophistication. Brands have launched organic and natural formulas, advanced fortified products with probiotics and DHA, and specialized hypoallergenic offerings. Nestlé’s NAN INFINIPRO A2, featuring A2 β-casein protein and a 6-HMO complex, exemplifies the shift toward premium, science-driven solutions. As Vietnam continues to align public health priorities with responsible product innovation, the infant milk formula market is expected to maintain stable growth supported by economic development, regulatory guidance, and rising consumer expectations.
Vietnam Infant Milk Formula Market Segmentation:
By Age
Up to 6 Months
6 to 12 Months
12 to 36 Months
By Form Type
Solid
Liquid
By Distribution Channel
Online
Offline
By Cities
Ho Chi Minh City
Hanoi
Hai Phong
Others
Table of Contents
114 Pages
- 1. Executive Summary
- 2. Market Snapshot
- 2.1. Market Overview
- 2.2. Market Definition
- 2.3. Scope of the Study
- 2.4. Market Segmentation
- 3. Business Landscape
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Porter’s Five Forces Analysis
- 3.5. Industry Value Chain Analysis
- 3.6. Policies and Regulations
- 3.7. Strategic Recommendations
- 4. Technological Outlook
- 5. Vietnam Infant Milk Formula Market By Age (2022-2030)
- 5.
- 1. Introduction
- 5.2. Up to 6 Months
- 5.3. 6 to 12 Months
- 5.4. 12 to 36 Months
- 6. Vietnam Infant Milk Formula Market By Form Type (2022-2030)
- 6.
- 1. Introduction
- 6.2. Soild
- 6.3. Liquid
- 7. Vietnam Infant Milk Formula Market By Distribution Channel (2022-2030)
- 7.
- 1. Introduction
- 7.2. Online
- 7.3. Offline
- 8. Vietnam Infant Milk Formula Market By Cities(2022-2030)
- 8.
- 1. Introduction
- 8.2. Ho Chi Minh City
- 8.3. Hanoi
- 8.4. Hai Phong
- 8.5. Others
- 9. Competitive Environment and Analysis
- 9.1. Major Players and Strategy Analysis
- 9.2. Market Share Analysis
- 9.3. Mergers, Acquisitions, Agreements, and Collaborations
- 9.4. Competitive Dashboard
- 10. Company Profiles
- 10.1. Nestle SA
- 10.2. Abbott Laboratories
- 10.3. Reckitt Benckiser Group plc
- 10.4. Morinaga Milk Industry Co., Ltd.
- 10.5. Meiji Holdings Co., Ltd.
- 10.6. NutiFood
- 10.7. FieslandCampina
- 10.8. Vinamilk (Vietnam Dairy Products JSC)
- 11. Appendix
- 11.1. Currency
- 11.2. Assumptions
- 11.3. Base and Forecast Years Timeline
- 11.4. Key benefits for the stakeholders
- 11.5. Research Methodology
- 11.6. Abbreviations
Pricing
Currency Rates
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