The vetiver oil market is expected to grow at a CAGR of 9.75%, reaching a market size of US$92.332 million in 2030 from US$57.992 million in 2025.
Vetiver oil is an aromatic essential oil derived from the plant's roots, commonly known as vetiver, a grass native to India. This oil has a deep, earthy, and woody fragrance, making it popular in perfumery and cosmetics. It is also an essential aromatherapy oil owing to its grounding properties. It also has therapeutic properties, such as stress relieving and focus improvement, and helps in inducing a deep sleep, making it very popular in holistic wellness practices. It can be used in skincare due to its regenerative and soothing qualities.
Increasing demand for vetiver oil in the cosmetics and skincare sector is anticipated to influence the market for vetiver oil in the projected period. For instance, according to Invest India, the Indian personal care and hygiene segment is expected to grow, owing to its significant penetration of the e-commerce sector. Additionally, the expanding e-commerce sector in tier 2 and tier 3 cities is expected to influence the vetiver oil market growth in the projected period. For instance, according to the Internet and Mobile Association of India (IAMAI), internet users in India crossed 800 million in 2023, and it was found that rural areas had more internet use compared to urban areas. Hence, the increasing penetration of the e-commerce sector and the rising traction towards the personal care and skin care sector are anticipated to positively influence the vetiver oil market in the projected period.
The rising demand for organic and natural products is anticipated to fuel market growth in the coming years. Various research studies done by brands suggest that people are switching towards natural products, and their decision to purchase the product or not largely depends on its ingredients. According to the International Natural and Organic Cosmetics Association (NATRUE), a Brussels-based international non-profit organization that promotes and protects natural and organic cosmetics worldwide, naturalness is one of the key factors influencing product purchase. In Germany, 20% of the decision-making on whether to buy a product or not depends on whether the product is natural or organic. Similarly, in France, 24% of people prefer using nature-inspired brands; additionally, with the growing vegan population in the coming years, the demand for clean products is anticipated to grow. Hence, the vetiver oil market is expected to grow in the projected period with a rising need for organic and natural products.
Vetiver oil market drivers
Vetiver oil has multiple therapeutic benefits, which are expected to influence the market growth in the coming years. It has calming and grounding properties, which help in alleviating stress, emotional imbalance, and anxiety, and these properties make this oil ideal for aromatherapy for promoting stress-free sleep and relaxation. In addition, vetiver oil can increase mental clarity and has been used effectively to sharpen concentration. It has skin-regenerative and anti-inflammatory properties and helps heal various conditions in the skin, including acne, scars, and dryness. With the growing cases of acne, the demand for vetiver oil is anticipated to grow in the coming years. For instance, according to the National Health Service, a publicly funded healthcare system in the United Kingdom, about 95% of people suffering from acne are between 11 and 30 years old. Acne is most common in girls aged from 14 to 17 years and in boys from 16 to 19 years. Hence, in the forecasted period with increasing skin conditions, the market for vetiver oil is expected to grow.
Vetiver oil market geographical outlook
The Asia Pacific region is anticipated to hold a significant share in the coming years.
The Asia Pacific region is expected to dominate the vetiver oil market in the coming years. With increasing per capita income, there is a growing demand for fragrance and cosmetic products. Additionally, in various Asian countries, vetiver oil is used in the food and beverage sector as a flavoring agent. Hence, these factors are anticipated to influence the Asia Pacific vetiver oil market in the projected period.
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The Vetiver Oil Market is segmented and analyzed as follows:
By Source
Conventional
Organic
By Form
Concentrates
Absolutes
Blends
By Application
Food and Beverage
Spa and Relaxation Centers
Cleaning and Home
Others
By Geography
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
Germany
France
Italy
Others
Middle East and Africa
Saudi Arabia
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others
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