Thailand Instant Coffee Market - Forecasts from 2025 to 2030

The Thailand instant coffee market is predicted to expand at a CAGR of 5.71% to account for US$ 2,488.378 billion by 2030 from US$ 1,884.689 billion in 2025.
Demand for instant coffee is expected to be in high demand in Thailand due to its growing accessibility through a variety of channels, affordability, and convenience. Further, a decline in the market for aerated beverages is also driving the instant coffee sales in Thailand.
Moreover, to attract younger customers whose tastes and preferences are shifting toward select roasts and other flavors, specialty cafes are growing and accelerating at a respectable rate. For instance, Khao Shong Coffee is a prominent player in the Thai coffee industry, which has been brewing up a storm of success in the global caffeine scene. Khao Shong is causing a stir by satisfying consumers' adventurous palates with coffee that has a healthier twist.
Additionally, the market is also expanding due to the growing number of individuals entering the workforce, their fast-paced lifestyles, rising income levels, and an increase in investments in cutting-edge manufacturing processes and the acquisition of premium coffee beans.
Thailand instant coffee market drivers

Growing demand for flavoured coffee
The growing preference for authentic flavors of coffee in Thailand is positively impacting the instant coffee market demand. Moreover, customers in Thailand are selecting coffee drinks more frequently as an improved substitute for sugary, carbonated drinks as the focus on health and well-being grows. Many producers of coffee beverages are developing new products and growing their current product lines in response to the growing demand from health-conscious consumers. In addition to the traditional coffee characteristics, they offer fresh and distinctive aromas like floral undertones and other unprocessed sensations to appeal to younger clients seeking unique tastes, which has led to an increase in coffee consumption. For instance, in January 2023, NESCAFÉ BLEND & BREW unveiled its largest campaign for 2023 to engage the younger generation, The Right Sachet for the Life You Choose. In Thailand, NESCAFÉ's main product line is NESCAFÉ BLEND & BREW. For many years, NESCAFÉ has been the top coffee brand in Thailand, strengthening its relationships with the country's coffee enthusiasts. NESCAFÉ BLEND & BREW is a unique coffee mix that pleases all coffee enthusiasts with a well-balanced taste and aroma.
Further, international coffee chains are opening locations in Thailand, which is contributing to the instant coffee culture's increased popularity. The need for a variety of instant coffee flavors will increase if the nation remains a melting pot of cultural influences, propelling the industry forward. For instance, as per USDA, the total coffee production in Thailand increased from 650 thousand 60-kilogram bags during 2021/22 to 700 thousand 60-kilogram bags during 2022/23.

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Report Coverage:

Historical data & forecasts from 2022 to 2030

Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis

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The Thailand instant coffee market is segmented and analyzed as below:

By Type

Freeze-Dried Instant Coffee
Spray-Dried Instant Coffee
Others

By Distribution Channel

Offline
Foodservice
Retail
Supermarket/Hypermarket
Convenience Stores
Others
Online

By Province

Bangkok
Pattaya City
Phuket
Others