The South African baby care products market is expected to grow at a compound annual growth rate of 6.04% over the forecast period to reach US$ 1,176.575 million by 2030, from US$877.750 million in 2025.
Baby care products are items designed for newborns and children under the age of three and are designed to be gentle and non-irritating and contain components that have been chosen for these qualities. Factors such as baby health issues, such as skin illnesses, and the demand for nutritional diets, are driving the South African baby care product market growth. Many variables influence the market, including the rising birthrate, affordability, and changing lifestyles in the region.
The increasing disposable income of the South African population in addition to the presence of key market players in the country for the same are some of the prominent drivers of the baby care products market in the country. Also, the growing infant population coupled with the declining infant mortality rate in South Africa is anticipated to boost the overall market growth. Furthermore, the growth in the number of working women in South Africa is also expected to drive the potential of baby care products in the country over the next few years.
Due to extensive urbanization, the proportion of nuclear families in which parents work is resulting in an increase in the per capita baby-care spending. According to a parliamentary monitoring group, 63% of South Africans already live in cities, with the figure expected to climb to 71 percent by 2030. By 2050, eight out of ten people will be living in cities, which will boost the demand for baby care products.
South African baby care products market drivers
Growing awareness and increasing urbanization
An increasing number of parents are opting for plant-based and organic baby care products, such as body washes, diaper creams, and baby wipes, due to growing worries about their infants' fragile and sensitive skin. Furthermore, these goods provide several advantages that aid in treating skin allergies, discomfort, rashes, and other skin-related ailments. Such occurrences are projected to increase market expansion significantly throughout the forecast period. With growing urbanization, there has been an increasing development of stores with baby care products in the region which is also expected to propel the market growth.
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Report Coverage:
Historical data & forecasts from 2022 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)
The South African baby care products market is analyzed into the following segments:
By Product Type
Baby Food
Dried Baby Food
Milk Formula
Prepared Baby Food
Others
Body Care
Baby Skin and Haircare
Diapers and Wipes
Safety and Convenience
Prams and Strollers
Car seats
By Distribution Channel
Online
Offline
By State
Johannesburg
Cape Town
Durban
Others
- 1. INTRODUCTION
- 1.1. Market Overview
- 1.2. Market Definition
- 1.3. Scope of the Study
- 1.4. Market Segmentation
- 1.5. Currency
- 1.6. Assumptions
- 1.7. Base and Forecast Years Timeline
- 1.8. Key benefits for the stakeholders
- 2. RESEARCH METHODOLOGY
- 2.1. Research Design
- 2.2. Research Process
- 2.3. Data Validation
- 3. EXECUTIVE SUMMARY
- 3.1. Key Findings
- 3.2. Analyst View
- 4. MARKET DYNAMICS
- 4.1. Market Drivers
- 4.2. Market Restraints
- 4.3. Porter’s Five Forces Analysis
- 4.3.1. Bargaining Power of Supplier
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
- 4.4. Industry Value Chain Analysis
- 5. SOUTH AFRICA BABY CARE PRODUCTS MARKET BY PRODUCT TYPE
- 5.1. Introduction
- 5.2. Baby Food
- 5.2.1. Dried Baby Food
- 5.2.2. Milk Formula
- 5.2.3. Prepared Baby Food
- 5.2.4. Others
- 5.3. Body Care
- 5.3.1. Baby Skin and Haircare
- 5.3.2. Diapers and Wipes
- 5.4. Safety and Convenience
- 5.4.1. Prams and Strollers
- 5.4.2. Car seats
- 6. SOUTH AFRICA BABY CARE PRODUCTS MARKET BY DISTRIBUTION CHANNEL
- 6.1. Introduction
- 6.2. Online
- 6.3. Offline
- 7. SOUTH AFRICA BABY CARE PRODUCTS MARKET BY STATE
- 7.1. Introduction
- 7.2. Johannesberg
- 7.3. Cape Town
- 7.4. Durban
- 7.5. Others
- 8. COMPETITIVE ENVIRONMENT AND ANALYSIS
- 8.1. Major Players and Strategy Analysis
- 8.2. Emerging Players and Market Lucrativeness
- 8.3. Mergers, Acquisitions, Agreements, and Collaborations
- 8.4. Competitive Dashboard
- 9. COMPANY PROFILES
- 9.1. Johnson & Johnson
- 9.2. Pigeon Corporation
- 9.3. Unicharm Corporation
- 9.4. Orchard Baby Foods
- 9.5. Nestle
- 9.6. Avon Products Inc.
- 9.7. L'oreal SA
- 9.8. Procter & Gamble Co.
- 9.9. Danone SA
- 9.10. Unilever PLC
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