The global online baby care products market is expected to grow at a CAGR of 13.27%, reaching a market size of US$86.491 billion in 2030 from US$46.408 billion in 2025.
Baby care products are specifically designed, formulated, and manufactured for consumption in any form by infants around the globe. Baby care products include a wide category of products, like oils, creams, lotions, powders, strollers, milk formulas, and dried food, among others. The online baby care products market deals with the baby care industry which offers its products in the online landscape globally.
The increasing global population is expected to boost the global online baby care products market. The World Bank, in its data, stated that the global population is increasing at a constant pace, which was estimated at 7.89 billion in 2021 and 7.95 billion in 2022, growing to 8.02 billion in 2023. The organization further stated that although the fertility rate of the global population witnessed a decline, which was recorded at 2.3 births per woman in 2022, the global population is further expected to grow at a constant rate.
Global online baby care products market drivers
Widespread adoption of smartphones is increasing the global online baby care products market.
The widespread adoption of smartphones and mobile apps has further boosted the online baby care products market. Mobile commerce offers convenience and on-the-go accessibility, allowing consumers to purchase anytime and anywhere, contributing to market growth. Overall, the market continues to thrive due to increasing internet penetration, convenience, wide product assortment, competitive pricing, consumer reviews, global accessibility, and the influence of mobile commerce. As these drivers continue to shape consumer preferences and behaviour, the market is expected to experience sustained growth in the coming years.
Global online baby care products market Geographical outlook
North America is witnessing exponential growth during the forecast period.
In the United States, the rising trends of urbanization and booming internet penetration are major factors that will a significant role in boosting the demand for online baby care products in the coming years. Moreover, the growing adoption of smartphones will provide additional impetus to market growth with more accessibility and convenience in the selection of baby care products through online platforms. For instance, as per the GSMA, the adoption of smartphones across the United States will expand from 84% in 2022 to 89% by 2030. This highlights lucrative prospects since online shopping provides users with a hassle-free shopping experience.
Additionally, the rising proportion of working women in developed economies such as the United States is anticipated to propel the online sales of baby care products. This is due to the time constraints and challenges associated with multiple visits to physical stores.
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Report Coverage:
Historical data & forecasts from 2022 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)
The global online baby care products market is segmented and analyzed as follows:
By Type
Baby Food
Dried Baby Food
Milk Formula
Others
Baby Skin Care Products
Lotions
Creams
Others
Baby Hair Care Products
Oils
Shampoo
Others
Baby Safety and Convenience Products
Prams
Strollers
Others
By Platform
Mobile
PC/Tablets
By Geography
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
Germany
France
Italy
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
Japan
South Korea
India
Indonesia
Thailand
Taiwan
Others
- 1. INTRODUCTION
- 1.1. Market Overview
- 1.2. Market Definition
- 1.3. Scope of the Study
- 1.4. Market Segmentation
- 1.5. Currency
- 1.6. Assumptions
- 1.7. Base and Forecast Years Timeline
- 1.8. Key Benefits to the Stakeholder
- 2. RESEARCH METHODOLOGY
- 2.1. Research Design
- 2.2. Research Processes
- 3. EXECUTIVE SUMMARY
- 3.1. Key Findings
- 3.2. CXO Perspective
- 4. MARKET DYNAMICS
- 4.1. Market Drivers
- 4.2. Market Restraints
- 4.3. Porter’s Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
- 4.4. Industry Value Chain Analysis
- 4.5. Analyst View
- 5. GLOBAL ONLINE BABY CARE PRODUCTS MARKET BY TYPE
- 5.1. Introduction
- 5.2. Baby Food
- 5.2.1. Dried Baby Food
- 5.2.2. Milk Formula
- 5.2.3. Others
- 5.3. Baby Skin Care Products
- 5.3.1. Lotions
- 5.3.2. Creams
- 5.3.3. Others
- 5.4. Baby Hair Care Products
- 5.4.1. Oils
- 5.4.2. Shampoo
- 5.4.3. Others
- 5.5. Baby Safety and Convenience Products
- 5.5.1. Prams
- 5.5.2. Strollers
- 5.5.3. Others
- 6. GLOBAL ONLINE BABY CARE PRODUCTS MARKET BY PLATFORM
- 6.1. Introduction
- 6.2. Mobile
- 6.3. PC/Tablets
- 7. GLOBAL ONLINE BABY CARE PRODUCTS MARKET BY GEOGRAPHY
- 7.1. Introduction
- 7.2. North America
- 7.2.1. By Type
- 7.2.2. By Platform
- 7.2.3. By Country
- 7.2.3.1. USA
- 7.2.3.2. Canada
- 7.2.3.3. Mexico
- 7.3. South America
- 7.3.1. By Type
- 7.3.2. By Platform
- 7.3.3. By Country
- 7.3.3.1. Brazil
- 7.3.3.2. Argentina
- 7.3.3.3. Others
- 7.4. Europe
- 7.4.1. By Type
- 7.4.2. By Platform
- 7.4.3. By Country
- 7.4.3.1. UK
- 7.4.3.2. Germany
- 7.4.3.3. France
- 7.4.3.4. Italy
- 7.4.3.5. Spain
- 7.4.3.6. Others
- 7.5. Middle East and Africa
- 7.5.1. By Type
- 7.5.2. By Platform
- 7.5.3. By Country
- 7.5.3.1. Saudi Arabia
- 7.5.3.2. UAE
- 7.5.3.3. Others
- 7.6. Asia Pacific
- 7.6.1. By Type
- 7.6.2. By Platform
- 7.6.3. By Country
- 7.6.3.1. China
- 7.6.3.2. Japan
- 7.6.3.3. South Korea
- 7.6.3.4. India
- 7.6.3.5. Indonesia
- 7.6.3.6. Thailand
- 7.6.3.7. Taiwan
- 7.6.3.8. Others
- 8. COMPETITIVE ENVIRONMENT AND ANALYSIS
- 8.1. Major Players and Strategy Analysis
- 8.2. Market Share Analysis
- 8.3. Mergers, Acquisitions, Agreements, and Collaborations
- 8.4. Competitive Dashboard
- 9. COMPANY PROFILES
- 9.1. Nature's One
- 9.2. Nestlé
- 9.3. Johnson and Johnson
- 9.4. Himalaya Wellness Company
- 9.5. Mamaearth
- 9.6. The Honest Company, Inc.
- 9.7. Amishi Consumer Technologies Private Limited (MyGlamm)
- 9.8. Redsbaby
- 9.9. A.G Industries
- 9.10. Orchid Lifescience
- 9.11. HCP Wellness Private Limited.
- 9.12. Pigeon Corporation
- 9.13. Chemco Group.
- 9.14. Eightex Incorporated.
- 9.15. Amaira Herbals
- 9.16. Mothercare Inc.
- 9.17. Procter & Gamble
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