Global Men’s Grooming Products Market - Forecasts from 2025 to 2030

The global men's grooming products market was valued at US$70.149 billion in 2025, and it is anticipated to grow to US$93.419 billion in 2030, with a CAGR of 5.90%.
Due to increasing awareness of the importance of personal grooming among men worldwide, the market for men's grooming products is expected to grow significantly during the forecast period. The demand for personal care products, rising disposable income, and living standards are also expanding the market.
Global Men’s Grooming Products Market Drivers

The burgeoning consumer needs are leading to increased investments by key market players in R&D and develop new products.
The expansion of the product portfolio to cater to the growing consumer requirements also shows the market's potential to grow in the coming years. For instance, in April 2024, Piramal Pharma Limited's Consumer Products Division (CPD) entered into the men's personal grooming category with the launch of the BOHEM product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On. With BOHEM, Piramal Pharma aims to shift the grooming culture among men towards more inclusive self-care routines, leveraging scientifically proven ingredients for tangible results.
Furthermore, the burgeoning requirements of males to uplift their social image at various gatherings because of the rising societal pressure to look well-groomed is also fuelling the men's grooming products market growth in the next five years. The growing penetration of the e-commerce industry and the rising usage of social media platforms are leading to the wide adoption of grooming products. Additionally, the ever-evolving male fashion trends are driving the introduction of numerous offerings and a rise in consumer uptake.
Global Men’s Grooming Products Market Geographical Outlook:

North America is predicted to hold a substantial market share.
Based on geography, the global men's grooming products market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.
The North American region is projected to hold a notable share throughout the forecast period because of the high use of numerous male grooming products due to personal care and grooming concerns in countries like the United States and Canada.
Due to the rising concerns about personal hygiene and personal care, the market in the Asia Pacific area is predicted to rise at a respectable rate over the next five years. The increasing urban population, along with the expansion of distribution channels, are some of the key factors supplementing the market growth in the APAC region during the next five years.

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Report Coverage:

Historical data & forecasts from 2022 to 2030

Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis

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The Global Mans Grooming Products market is segmented and analyzed as follows:

By Product

Skin Care
Creams
Facewash
Others
Hair Care
Oils
Shampoos
Others
Shave Care
Shaving Cream
Pre-Shave Lotion
After-Shave Lotion
Others
Others

By Distribution Channel

Online
Offline

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Italy
Others
Middle East and Africa
Saudi Arabia
UAE
South Africa
Others
Asia Pacific
China
Japan
South Korea
India
Indonesia
Thailand
Taiwan
Others