Global Brown Sugar Market - Forecasts from 2025 to 2030

The global brown sugar market is projected to witness a compounded annual growth rate of 9.91%, growing to US$29.77 billion by 2030 from US$18.56 billion in 2025.
Brown sugar is produced by blending white sugar with molasses, with the depth of color indicating the amount of molasses included in the mixture. The distinction between light and dark brown sugar lies in the varying quantities of molasses added. Brown sugar is stickier and has a richer flavor than white sugar due to its molasses content. The increasing use of brown sugar in bakery products is expected to drive market growth during the forecast period. Additionally, the expanding food and beverage industry, particularly in bakery items that are increasingly made at home, is further contributing to this growth.The rising fast-moving consumer goods (FMCG) sector is also anticipated to boost market expansion in the coming years. Light brown sugar is commonly used in baking, sauces, and glazes, enhancing food presentation and thereby increasing market share. In contrast, dark brown sugar is favored in robust recipes like gingerbread due to its intense color and flavor. Moreover, lifestyle factors such as work-related stress and active living are leading more individuals to consume beverages like tea and coffee, which will also support market growth.
Drivers of the Global Brown Sugar Market:

Rising Beverage Consumption: The global increase in beverage consumption is a key driver of market growth, as brown sugar is utilized in various drinks such as coffee lattes, smoothies, hot green tea, and mocha beverages. With rising disposable incomes in developing countries and sustained high incomes in developed regions, consumers are increasingly willing to spend on premium coffee options, creating opportunities for market expansion. The demand for convenience foods and beverages is also expected to grow during the forecast period due to urbanization and busy lifestyles prevalent in urban areas.

Strategic Industry Moves: Major players in the beverage industry are employing strategies such as mergers, acquisitions, and strategic partnerships to enhance their market presence and meet consumer demand. Expanding distribution channels—both online and offline—will further stimulate market growth during the forecast period. Continuous innovations within the beverage sector will also provide additional momentum for the market.
Geographical Outlook:

Asia Pacific Market Share: The global brown sugar market can be segmented into regions including North America, South America, Europe, the Middle East, Africa, and Asia Pacific. The Asia Pacific region is projected to capture a significant share of the market due to a growing middle-class population that contributes to a robust consumer base. Factors such as rising disposable incomes, overall family income growth, and urbanization are shaping consumer lifestyles in this region.
Additionally, many regions worldwide have a strong culture of beverage consumption—particularly tea and coffee—which is expected to drive rapid market growth in the coming years. For example, coffee drinking is an integral part of Portuguese culture; individuals enjoy coffee both at home and in cafes or restaurants. This social aspect of coffee consumption among friends is likely to enhance market expansion during the forecast period. In Portugal, it’s common for people to prefer drinking coffee outside their homes at various establishments like cafes and kiosks, leading to a proliferation of cafes on every street. This entrenched culture of beverage consumption will significantly contribute to strong market growth moving forward.

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Report Coverage:

Historical data & forecasts from 2022 to 2030

Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis

Competitive Positioning, Strategies, and Market Share Analysis

Revenue Growth and Forecast Assessment of segments and regions including countries

Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)
Global Brown Sugar Market is segmented and analyzed as below:

By Product Type

Light Brown
Dark Brown

By Form

Granulated Brown Sugar
Powdered Brown Sugar
Brown Sugar Syrup

By Application

Bakery
Confectionery
Dairy
Beverages

By Distribution Channel

Online
Offline

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
Germany
France
Spain
Italy
Others
Middle East and Africa
UAE
Israel
Saudi Arabia
Others
Asia Pacific
Japan
China
India
Australia
Indonesia
Thailand
Taiwan
Others