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North America In-app Advertising Market Size, Share & Industry Analysis Report By Type (Banner Ads, Interstitial Ads, Video Ads, Rich Media Ads, and Native Ads), By Platform (Android, iOS, and Other Platform), By Application, By Country and Growth Forecas

Publisher Knowledge Based Value (KBV) Research
Published Jul 18, 2025
Length 166 Pages
SKU # KBV20295615

Description

The North America In-app Advertising Market would witness market growth of 10.7% CAGR during the forecast period (2025-2032).

The US market dominated the North America In-app Advertising Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $93,246.8 million by 2032. The Canada market is experiencing a CAGR of 13.9% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 12.6% during (2025 - 2032).

In-app advertising is the most advanced and valuable in North America. The United States and Canada are part of it. It is a center for new ideas from all over the world, both for making mobile apps and for building the infrastructure for advertising technology. A lot of people use smartphones and mobile apps for a lot of different things, like gaming, shopping, entertainment, and finance. This means that there are a lot of ways to make money in the area. People in North America have been using mobile apps for a long time, especially younger people who are good with technology.

Important trends that are affecting in-app advertising in North America
  • Privacy-Friendly Advertising is on the Rise: With Apple's App Tracking Transparency (ATT), users have more control over their data. Because of this, advertisers now use safer methods like contextual ads and first-party data more often.
  • Short Videos Are Taking Over: Short video ads are becoming more popular thanks to platforms like TikTok, YouTube Shorts, and Instagram Reels. Brands use them to get people to know about their apps and install them.
  • Smarter, More Automated Ads: AI is making in-app advertising more automated, which helps brands target users better with real-time bidding. Rewarded and playable ads are fun and interactive formats that are very popular in mobile games.
Country Outlook

The United States is the leader in the in-app advertising market, which is always changing because of new technologies, changing consumer behavior, and government rules. The U.S. has a lot of people who use mobile apps and a very advanced digital infrastructure, which makes it a great place for advertisers to reach out to customers. The rise of smartphones and the widespread use of apps in many areas, from entertainment and social media to finance and healthcare, have changed the way advertising works. In-app advertising is now a key part of digital marketing strategies.

Canada: Privacy-Focused and Digitally Engaged Market

Strong Focus on Privacy and Relevance
  • Respect for User Privacy: Canadian advertisers are shifting toward privacy-friendly ads, avoiding intrusive tracking.
  • More Contextual Ads: Ads are now shown based on what users are doing or watching, not who they are.
Tech-Savvy Audience and App Usage
  • High Smartphone Use: Most Canadians use smartphones daily for shopping, chatting, and entertainment.
  • Smart Advertising Opportunities: Because of this, advertisers have great chances to reach users through helpful, well-placed in-app ads.
  • Demand for Meaningful Experiences: Canadian users prefer ads that blend into their app experience and offer value, not annoyance.
Canada’s in-app ad market values privacy, uses contextual targeting, and engages a tech-savvy audience through meaningful, non-intrusive ad experiences.

Mexico: Fast-Growing and Mobile-Driven Market

Rapid Mobile Adoption and Digital Growth
  • Smartphones on the Rise: More Mexicans are using smartphones and mobile internet than ever before.
  • Apps Are Central to Daily Life: From chatting to shopping, apps are becoming a key part of how people live.
Huge Potential for Advertisers
  • Diverse and Engaged Users: Mexico offers a wide variety of users ready to engage with useful content.
  • Growth of Mobile Commerce: People are using apps more for buying and selling, opening new ad opportunities.
  • Big Opportunity for In-App Ads: As digital services expand, advertisers have a chance to reach more people through smart, well-targeted in-app ads.
Mexico’s booming smartphone use and digital lifestyle create major opportunities for advertisers to deliver targeted, engaging in-app ads to diverse users.

Based on Type, the market is segmented into Banner Ads, Interstitial Ads, Video Ads, Rich Media Ads, and Native Ads. Based on Platform, the market is segmented into Android, iOS, and Other Platform. Based on Application, the market is segmented into Gaming, Social, Entertainment, Online Shopping, News, Payment & Ticketing, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Google LLC
  • Unity Software, Inc.
  • Meta Platforms, Inc.
  • Apple, Inc.
  • InMobi Pte. Ltd.
  • PubMatic, Inc.
  • Verizon Communications, Inc.
  • Microsoft Corporation
  • X Corp. (Twitter, Inc.)
  • AppLovin Corporation
North America In-app Advertising Market Report Segmentation

By Type
  • Banner Ads
  • Interstitial Ads
  • Video Ads
  • Rich Media Ads
  • Native Ads
By Platform
  • Android
  • iOS
  • Other Platform
By Application
  • Gaming
  • Social
  • Entertainment
  • Online Shopping
  • News
  • Payment & Ticketing
  • Other Application
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

166 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America In-app Advertising Market, by Type
1.4.2 North America In-app Advertising Market, by Platform
1.4.3 North America In-app Advertising Market, by Application
1.4.4 North America In-app Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in In-app Advertising Market
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of In-app Advertising Market
5.1 Research & Strategy Development
5.2 Product & Platform Development
5.3 Publisher Integration & Inventory Management
5.4 Advertiser Campaign Management
5.5 Auction & Impression Delivery
5.6 Data Analytics & Optimization
5.7 Payments & Revenue Settlement
5.8 Compliance, Privacy & Security
5.9 Customer Support & Technical Maintenance
Chapter 6. Key Costumer Criteria: In-app Advertising Market
Chapter 7. North America In-app Advertising Market by Type
7.1 North America Banner Ads Market by Country
7.2 North America Interstitial Ads Market by Country
7.3 North America Video Ads Market by Country
7.4 North America Rich Media Ads Market by Country
7.5 North America Native Ads Market by Country
Chapter 8. North America In-app Advertising Market by Platform
8.1 North America Android Market by Country
8.2 North America iOS Market by Country
8.3 North America Other Platform Market by Country
Chapter 9. North America In-app Advertising Market by Application
9.1 North America Gaming Market by Country
9.2 North America Social Market by Country
9.3 North America Entertainment Market by Country
9.4 North America Online Shopping Market by Country
9.5 North America News Market by Country
9.6 North America Payment & Ticketing Market by Country
9.7 North America Other Application Market by Country
Chapter 10. North America In-app Advertising Market by Country
10.1 US In-app Advertising Market
10.1.1 US In-app Advertising Market by Type
10.1.2 US In-app Advertising Market by Platform
10.1.3 US In-app Advertising Market by Application
10.2 Canada In-app Advertising Market
10.2.1 Canada In-app Advertising Market by Type
10.2.2 Canada In-app Advertising Market by Platform
10.2.3 Canada In-app Advertising Market by Application
10.3 Mexico In-app Advertising Market
10.3.1 Mexico In-app Advertising Market by Type
10.3.2 Mexico In-app Advertising Market by Platform
10.3.3 Mexico In-app Advertising Market by Application
10.4 Rest of North America In-app Advertising Market
10.4.1 Rest of North America In-app Advertising Market by Type
10.4.2 Rest of North America In-app Advertising Market by Platform
10.4.3 Rest of North America In-app Advertising Market by Application
Chapter 11. Company Profiles
11.1 Google LLC
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Unity Software, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Product Launches and Product Expansions:
11.3 Meta Platforms, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Apple, Inc.
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 InMobi Pte. Ltd.
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Partnerships, Collaborations, and Agreements:
11.6 PubMatic, Inc.
11.6.1 Company Overview
11.6.2 Recent strategies and developments:
11.6.2.1 Partnerships, Collaborations, and Agreements:
11.7 Verizon Communications, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental Analysis
11.7.4 SWOT Analysis
11.8 Microsoft Corporation
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 SWOT Analysis
11.9 X Corp. (Twitter, Inc.)
11.9.1 Company Overview
11.10. AppLovin Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses

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