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North America Web Application Firewall Market Size, Share & Industry Analysis Report By Enterprise Size, By Deployment Mode (Cloud-based, Hybrid and On-premises), By Component, By End-User Industry (BFSI, IT & Telecom, Retail & E-commerce, Healthcare, Ind

Publisher Knowledge Based Value (KBV) Research
Published Jan 08, 2026
Length 173 Pages
SKU # KBV20729340

Description

The North America Web Application Firewall Market would witness market growth of 14.0% CAGR during the forecast period (2025-2032).

The US market dominated the North America Web Application Firewall Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $7,993 million by 2032. The Canada market is experiencing a CAGR of 16.8% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 15.6% during (2025 - 2032). The US and Canada led the North America Web Application Firewall Market by Country with a market share of 80% and 9.7% in 2024.

The North American Web Application Firewall (WAF) market has grown because businesses, government agencies, and service providers in the region were among the first to adopt web-based digital services and cloud computing. Cybersecurity experts have identified web applications as a major attack surface. WAFs were created to protect against application-layer threats that traditional network firewalls couldn't handle. Initially, WAF solutions were designed to protect against common attacks using predefined rules. As more people started using the cloud, WAFs evolved into software-based and cloud-native models. They are now part of mature cybersecurity architectures supporting e-government platforms, digital commerce, and cloud-hosted enterprise applications. They achieve this through advanced threat intelligence, behavioral analysis, and automation.

The move toward cloud-delivered and managed WAF services, a greater focus on API and microservices security, and the integration of zero trust and DevSecOps frameworks are all affecting the current state of the market. Leading vendors focus on platform integration, scalability, and intelligence-driven automation. They also ensure that their solutions meet government cybersecurity standards and compliance requirements. Strategic partnerships with cloud providers and managed service companies enhance deployment effectiveness. In North America, innovation, cloud compatibility, and compliance alignment drive WAF market competition—not price. This is due to the region's advanced cloud ecosystem and the high value placed on secure, scalable digital services.

Enterprise Size Outlook

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The Large Enterprises market segment dominated the US Web Application Firewall Market by Enterprise Size is expected to grow at a CAGR of 12.8 % during the forecast period thereby continuing its dominance until 2032. Also, The Small & Medium Enterprises market is anticipated to grow as a CAGR of 13.9 % during the forecast period during (2025 - 2032).

Component Outlook

Based on Component, the market is segmented into Solutions and Services. With a compound annual growth rate (CAGR) of 15.2% over the projection period, the Solutions Market, dominate the Mexico Web Application Firewall Market by Component in 2024 and would be a prominent market until 2032. The Services market is expected to witness a CAGR of 16.5% during (2025 - 2032).

Country Outlook

The US is the leader in the North American Web Application Firewall market because its economy is very digital, cloud computing is widely used, and both the public and private sectors put a lot of emphasis on cybersecurity. The number and complexity of web-based cyberattacks are growing, and agencies like CISA are giving advice and aligning with frameworks like the NIST Cybersecurity Framework. This is speeding up the use of WAF as a core application-layer defense. In dynamic IT environments, more and more companies are using both cloud-based and hybrid WAF models to protect their modern microservices, APIs, and legacy systems. Vendors with advanced technology are still competing fiercely, which drives innovation in threat detection, scalability, and integration with DevSecOps workflows. Also, rules and data protection laws make WAF deployment both a necessary security measure and an investment that must be made to follow the rules.

List of Key Companies Profiled
  • IBM Corporation
  • Cisco Systems, Inc.
  • Microsoft Corporation
  • BAE Systems PLC
  • Check Point Software Technologies Ltd.
  • Fortinet, Inc.
  • Palo Alto Networks, Inc.
  • Sophos Group PLC (Thoma Bravo)
  • Citrix Systems, Inc. (Cloud Software Group, Inc.)
  • Barracuda Networks, Inc. (KKR & Co. Inc.)
North America Web Application Firewall Market Report Segmentation

By Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises
By Deployment Mode
  • Cloud-based
  • Hybrid
  • On-premises
By Component
  • Solutions
  • Services
By End-User Industry
  • End-User Industry
  • BFSI
  • IT & Telecom
  • Retail & E-commerce
  • Healthcare
  • Industrial & Defense
  • Energy & Utilities
  • Manufacturing
  • Other End-User Industry
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

173 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Web Application Firewall Market, by Enterprise Size
1.4.2 North America Web Application Firewall Market, by Deployment Mode
1.4.3 North America Web Application Firewall Market, by Component
1.4.4 North America Web Application Firewall Market, by End-User Industry
1.4.5 North America Web Application Firewall Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – North America Web Application Firewall Market
Chapter 5. State of Competition – North America Web Application Firewall Market
Chapter 6. Product Life Cycle – Web Application Firewall Market
Chapter 7. Market Consolidation – North America Web Application Firewall Market
Chapter 8. Key Customer Criteria – North America Web Application Firewall Market
Chapter 9. Value Chain Analysis of Web Application Firewall Market
Chapter 10. Competition Analysis – Global
10.1 Strategies Deployed in Web Application Firewall Market.
10.2 Porter Five Forces Analysis
Chapter 11. North America Web Application Firewall Market by Enterprise Size
11.1 North America Large Enterprises Market by Region
11.2 North America Small & Medium Enterprises Market by Region
Chapter 12. North America Web Application Firewall Market by Deployment Mode
12.1 North America Cloud-based Market by Country
12.2 North America Hybrid Market by Country
12.3 North America On-premises Market by Country
Chapter 13. North America Web Application Firewall Market by Component
13.1 North America Solutions Market by Country
13.2 North America Services Market by Country
Chapter 14. North America Web Application Firewall Market by End-User Industry
14.1 North America BFSI Market by Country
14.2 North America IT & Telecom Market by Country
14.3 North America Retail & E-commerce Market by Country
14.4 North America Healthcare Market by Country
14.5 North America Industrial & Defense Market by Country
14.6 North America Energy & Utilities Market by Country
14.7 North America Manufacturing Market by Country
14.8 North America Other End-User Industry Market by Country
Chapter 15. North America Web Application Firewall Market by Country
15.1 US Web Application Firewall Market
15.1.1 US Web Application Firewall Market by Enterprise Size
15.1.2 US Web Application Firewall Market by Deployment Mode
15.1.3 US Web Application Firewall Market by Component
15.1.4 US Web Application Firewall Market by End-User Industry
15.2 Canada Web Application Firewall Market
15.2.1 Canada Web Application Firewall Market by Enterprise Size
15.2.2 Canada Web Application Firewall Market by Deployment Mode
15.2.3 Canada Web Application Firewall Market by Component
15.2.4 Canada Web Application Firewall Market by End-User Industry
15.3 Mexico Web Application Firewall Market
15.3.1 Mexico Web Application Firewall Market by Enterprise Size
15.3.2 Mexico Web Application Firewall Market by Deployment Mode
15.3.3 Mexico Web Application Firewall Market by Component
15.3.4 Mexico Web Application Firewall Market by End-User Industry
15.4 Rest of North America Web Application Firewall Market
15.4.1 Rest of North America Web Application Firewall Market by Enterprise Size
15.4.2 Rest of North America Web Application Firewall Market by Deployment Mode
15.4.3 Rest of North America Web Application Firewall Market by Component
15.4.4 Rest of North America Web Application Firewall Market by End-User Industry
Chapter 16. Company Profiles
16.1 IBM Corporation
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Regional & Segmental Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Partnerships, Collaborations, and Agreements:
16.1.6 SWOT Analysis
16.2 Cisco Systems, Inc.
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Regional Analysis
16.2.4 Research & Development Expense
16.2.5 SWOT Analysis
16.3 Microsoft Corporation
16.3.1 Company Overview
16.3.2 Financial Analysis
16.3.3 Segmental and Regional Analysis
16.3.4 Research & Development Expenses
16.3.5 Recent strategies and developments:
16.3.5.1 Product Launches and Product Expansions:
16.3.6 SWOT Analysis
16.4 BAE Systems PLC
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.4.4 Research & Development Expenses
16.4.5 SWOT Analysis
16.5 Check Point Software Technologies Ltd.
16.5.1 Company Overview
16.5.2 Financial Analysis
16.5.3 Segmental and Regional Analysis
16.5.4 Research & Development Expenses
16.5.5 Recent strategies and developments:
16.5.5.1 Partnerships, Collaborations, and Agreements:
16.5.6 SWOT Analysis
16.6 Fortinet, Inc.
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Regional Analysis
16.6.4 Research & Development Expenses
16.6.5 Recent strategies and developments:
16.6.5.1 Partnerships, Collaborations, and Agreements:
16.6.5.2 Product Launches and Product Expansions:
16.7 Palo Alto Networks, Inc.
16.7.1 Company Overview
16.7.2 Financial Analysis
16.7.3 Regional Analysis
16.7.4 Research & Development Expense
16.7.5 Recent strategies and developments:
16.7.5.1 Partnerships, Collaborations, and Agreements:
16.7.6 SWOT Analysis
16.8 Sophos Group PLC (Thoma Bravo)
16.8.1 Company Overview
16.8.2 SWOT Analysis
16.9 Citrix Systems, Inc. (Cloud Software Group, Inc.)
16.9.1 Company Overview
16.9.2 SWOT Analysis
16.10. Barracuda Networks, Inc. (KKR & Co. Inc.)
16.10.1 Company Overview
16.10.2 Financial Analysis
16.10.3 SWOT Analysis

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