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North America Trailer Assist System Market Size, Share & Industry Analysis Report By End Market, By Technology Level (Semi-Autonomous (SAE L1-L2), and Highly and Fully Autonomous (SAE L3-L4)), By Vehicle Type (Passenger Cars, Light Commercial Vehicles (LC

Publisher Knowledge Based Value (KBV) Research
Published Sep 15, 2025
Length 176 Pages
SKU # KBV20428423

Description

The North America Trailer Assist System Market would witness market growth of 8.5% CAGR during the forecast period (2025-2032).

The US market dominated the North America Trailer Assist System Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of USD 52.6 million by 2032. The Canada market is experiencing a CAGR of 10.4% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 9.5% during (2025 - 2032). The US and Canada led the North America Trailer Assist System Market by Country with a market share of 70.2% and 14% in 2024.

The North American trailer assist system market has grown in a unique way because many people in the area own RVs, boats, horse trailers, and utility trailers, which makes towing a big part of their lives. In areas where trailers are mostly used for business, this is not the case. Here, consumer demand has been driven by recreational and lifestyle needs. OEMs like Ford, GM, and Ram were the first to make mass-market tools like Pro Trailer Backup Assist, multi-angle trailer cameras, and integrated steering controls. These tools are now standard in pickups and SUVs. Agencies like NHTSA and FMCSA helped make safety and integration even better.

The North American auto market is mostly focused on trucks, so it's not surprising that pickups are still the main platform for trailer assist innovation. In addition to steering aids, OEMs are creating complete ecosystems that include tire pressure monitoring, clear views of trailers, and digital dashboard integration. Recreational activities like boating, camping, and owning an RV keep driving up demand, making trailer assist a necessity for most people instead of a luxury. Ford, GM, and Stellantis are the leaders in the US auto industry, and their brand loyalty and cultural resonance shape the competition. On the other hand, Toyota and Volkswagen change their products to fit local needs.

Vehicle Type Outlook

Based on Vehicle Type, the market is segmented into Passenger Cars, Light Commercial Vehicles (LCV), and Heavy Commercial Vehicles (HCV). The Passenger Cars market segment dominated the US Trailer Assist System Market by Vehicle Type is expected to grow at a CAGR of 7.3 % during the forecast period thereby continuing its dominance until 2032. Also, The Heavy Commercial Vehicles (HCV) market is anticipated to grow as a CAGR of 8.8 % during the forecast period during (2025 - 2032).

Technology Level Outlook

Based on Technology Level, the market is segmented into Semi-Autonomous (SAE L1-L2), and Highly and Fully Autonomous (SAE L3-L4). With a compound annual growth rate (CAGR) of 9.3% over the projection period, the Semi-Autonomous (SAE L1-L2) Market, dominate the Mexico Trailer Assist System Market by Technology Level in 2024 and would be a prominent market until 2032. The Highly and Fully Autonomous (SAE L3-L4) market is expected to witness a CAGR of 10.4% during (2025 - 2032).

Country Outlook

The U.S. trailer assist system market is the most advanced in the world because of a strong towing culture, recreational lifestyles, and leadership from American automakers. Ford was the first company to come up with things like Pro Trailer Backup Assist and Pro Trailer Hitch Assist, which make it easier for both regular and occasional towers to back up and hitch up. Outdoor activities, owning an RV, and regulatory pushes from the NHTSA all help to boost demand. Insurers also stress the safety benefits. Trailer assist is becoming more common in lower-end trims as well. GM, Ram, Toyota, and Tesla are all working on competing systems, some of which are focused on electric vehicles.

List of Key Companies Profiled
  • Robert Bosch GmbH
  • Continental AG
  • Magna International, Inc.
  • ZF Friedrichshafen AG
  • Valeo SA
  • Ford Motor Company
  • Volkswagen AG
  • Garmin Ltd.
  • Westfalia Technologies, Inc.
  • General Motors Co.
North America Trailer Assist System Market Report Segmentation

By End Market
  • OEM-Fitted Systems
  • Aftermarket Retrofits
By Technology Level
  • Semi-Autonomous (SAE L1-L2)
  • Highly and Fully Autonomous (SAE L3-L4)
By Vehicle Type
  • Passenger Cars
  • Light Commercial Vehicles (LCV)
  • Heavy Commercial Vehicles (HCV)
By Component
  • Cameras & Ultrasonic Sensors
  • Software Modules & Algorithms
  • Electronic Control Units (ECU)
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

176 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Trailer Assist System Market, by End Market
1.4.2 North America Trailer Assist System Market, by Technology Level
1.4.3 North America Trailer Assist System Market, by Vehicle Type
1.4.4 North America Trailer Assist System Market, by Component
1.4.5 North America Trailer Assist System Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – Trailer Assist System Market
Chapter 5. State of Competition – Trailer Assist System Market
Chapter 6. Product Life Cycle – Trailer Assist System Market
Chapter 7. Market Consolidation – Trailer Assist System Market
Chapter 8. Competition Analysis – Global
8.1 Market Share Analysis, 2024
8.2 Recent Strategies Deployed in Trailer Assist System Market
8.3 Porter Five Forces Analysis
Chapter 9. Value Chain Analysis of Trailer Assist System Market
9.1 Raw Materials & Components
9.2 Technology Providers
9.3 Original Equipment Manufacturers (OEMs)
9.4 Aftermarket Suppliers
9.5 Distributors & Dealers
9.6 End Users
Chapter 10. Key Customer Criteria – Trailer Assist System Market
Chapter 11. North America Trailer Assist System Market by End Market
11.1 North America OEM-Fitted Systems Market by Region
11.2 North America Aftermarket Retrofits Market by Region
Chapter 12. North America Trailer Assist System Market by Technology Level
12.1 North America Semi-Autonomous (SAE L1-L2) Market by Country
12.2 North America Highly and Fully Autonomous (SAE L3-L4) Market by Country
Chapter 13. North America Trailer Assist System Market by Vehicle Type
13.1 North America Passenger Cars Market by Country
13.2 North America Light Commercial Vehicles (LCV) Market by Country
13.3 North America Heavy Commercial Vehicles (HCV) Market by Country
Chapter 14. North America Trailer Assist System Market by Component
14.1 North America Cameras & Ultrasonic Sensors Market by Country
14.2 North America Software Modules & Algorithms Market by Country
14.3 North America Electronic Control Units (ECU) Market by Country
Chapter 15. North America Trailer Assist System Market by Country
15.1 US Trailer Assist System Market
15.1.1 US Trailer Assist System Market by End Market
15.1.2 US Trailer Assist System Market by Technology Level
15.1.3 US Trailer Assist System Market by Vehicle Type
15.1.4 US Trailer Assist System Market by Component
15.2 Canada Trailer Assist System Market
15.2.1 Canada Trailer Assist System Market by End Market
15.2.2 Canada Trailer Assist System Market by Technology Level
15.2.3 Canada Trailer Assist System Market by Vehicle Type
15.2.4 Canada Trailer Assist System Market by Component
15.3 Mexico Trailer Assist System Market
15.3.1 Mexico Trailer Assist System Market by End Market
15.3.2 Mexico Trailer Assist System Market by Technology Level
15.3.3 Mexico Trailer Assist System Market by Vehicle Type
15.3.4 Mexico Trailer Assist System Market by Component
15.4 Rest of North America Trailer Assist System Market
15.4.1 Rest of North America Trailer Assist System Market by End Market
15.4.2 Rest of North America Trailer Assist System Market by Technology Level
15.4.3 Rest of North America Trailer Assist System Market by Vehicle Type
15.4.4 Rest of North America Trailer Assist System Market by Component
Chapter 16. Company Profiles
16.1 Robert Bosch GmbH
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Segmental and Regional Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Partnerships, Collaborations, and Agreements:
16.1.6 SWOT Analysis
16.2 Continental AG
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Segmental and Regional Analysis
16.2.4 Research & Development Expense
16.2.5 SWOT Analysis
16.3 Magna International, Inc.
16.3.1 Company Overview
16.3.2 Financial Analysis
16.3.3 Segmental and Regional Analysis
16.3.4 Research & Development Expenses
16.3.5 Recent strategies and developments:
16.3.5.1 Partnerships, Collaborations, and Agreements:
16.3.5.2 Product Launches and Product Expansions:
16.3.6 SWOT Analysis
16.4 ZF Friedrichshafen AG
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Regional Analysis
16.4.4 Research & Development Expenses
16.4.5 SWOT Analysis
16.5 Valeo SA
16.5.1 Company Overview
16.5.2 Financial Analysis
16.5.3 Segmental and Regional Analysis
16.5.4 Research & Development Expense
16.5.5 SWOT Analysis
16.6 Ford Motor Company
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Segmental and Regional Analysis
16.6.4 Engineering, research, and development expenses
16.6.5 Recent strategies and developments:
16.6.5.1 Product Launches and Product Expansions:
16.6.6 SWOT Analysis
16.7 Volkswagen AG
16.7.1 Company Overview
16.7.2 Financial Analysis
16.7.3 Segmental and Regional Analysis
16.7.4 Research & Development Expense
16.7.5 Recent strategies and developments:
16.7.5.1 Product Launches and Product Expansions:
16.7.6 SWOT Analysis
16.8 Garmin Ltd.
16.8.1 Company Overview
16.8.2 Financial Analysis
16.8.3 Segmental and Regional Analysis
16.8.4 Research & Development Expenses
16.8.5 SWOT Analysis
16.9 Westfalia Technologies, Inc.
16.9.1 Company Overview
16.9.2 SWOT Analysis
16.10. General Motors Co.
16.10.1 Company Overview
16.10.2 Financial Analysis
16.10.3 Segmental and Regional Analysis
16.10.4 Regional analysis
16.10.5 Research & Development Expense

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