Report cover image

North America Synthetic Media Market Size, Share & Industry Analysis Report By Component, By Technology (Generative AI, NLP, Speech Synthesis, Computer Vision, and Other Technology), By Application (Media & Entertainment, Education & E-Learning, Healthcar

Publisher Knowledge Based Value (KBV) Research
Published Aug 19, 2025
Length 155 Pages
SKU # KBV20363937

Description

The North America Synthetic Media Market would witness market growth of 16.5% CAGR during the forecast period (2025-2032).

The US market dominated the North America Synthetic Media Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $4,239.1 million by 2032. The Canada market is experiencing a CAGR of 19.3% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 18.2% during (2025 - 2032). The US and Canada led the North America Synthetic Media Market by Country with a market share of 79.2% and 10% in 2024.

The North American synthetic media market has rapidly evolved from research-focused applications into a dynamic ecosystem, influencing sectors like advertising, education, entertainment, and defense. The region leads the world in both scale and innovation, driven by advances in generative AI models, cloud infrastructure, and adoption by well-known tech companies such as Adobe, Microsoft, Google, Amazon, and Meta. Enterprises now utilize these applications for everything from communication tools and immersive AR/VR experiences to e-learning avatars and personalized advertising. Government organizations and defense initiatives actively address risks, fund detection technologies, and establish governance frameworks to reduce threats like deepfakes and misinformation. This balance between innovation and regulation has positioned North America as a leader in synthetic media technology and policy.

Key market trends include: the rapid rise of hyper-personalized, real-time content powered by AI; a growing institutional demand for tools that ensure content authenticity and detect synthetic media; and increasing partnerships between media companies, individual creators, and AI technology providers. Public-private efforts—such as Adobe's Content Authenticity Initiative and the Tech Accord—are helping set industry standards for trust and transparency. At the same time, businesses are leveraging video, avatars, and synthetic voices to boost customer engagement and streamline production processes. Competition is now defined as much by credibility, compliance, and user trust as by technological advancement. The industry is moving toward a hybrid production model, blending human creativity with synthetic elements to achieve scale, efficiency, and accountability, with startups fueling innovation alongside tech giants.

Component Outlook

Based on Component, the market is segmented into Solution and Services. With a compound annual growth rate (CAGR) of 19.1% over the projection period, the Solution Market, dominate the Canada Synthetic Media Market by Component in 2024 and would be a prominent market until 2032. From 2025 to 2032 The Services market is expected to witness a CAGR of 19.9% during (2025 - 2032).

Technology Outlook

Based on Technology, the market is segmented into Generative AI, NLP, Speech Synthesis, Computer Vision, and Other Technology. The Generative AI market segment dominated the US Synthetic Media Market by Technology is expected to grow at a CAGR of 15 % during the forecast period thereby continuing its dominance until 2032. Also, The Computer Vision market is anticipated to grow as a CAGR of 17 % during the forecast period during (2025 - 2032).

Country Outlook

The United States holds a significant market share in 2024, due to advancements in AI, ML, and deep learning, leading North America in the synthetic media market. The market is driven by the need for hyper-personalized, scalable content and is supported by robust R&D, venture capital, and companies like Adobe, AWS, Google, and Meta. While gaming has the fastest growth rate (~22.6% CAGR to 2033), media and entertainment still hold a dominant position. With the help of strong cloud and 5G infrastructure, advertising, education, and enterprise adoption are also growing. The competitive landscape is shaped by deepfake detection efforts and increased regulation.

List of Key Companies Profiled
  • Synthesia Limited
  • Runway AI, Inc.
  • DeepBrain AI Inc.
  • Colossyan Inc.
  • NVIDIA Corporation
  • Google LLC
  • Adobe, Inc.
  • Microsoft Corporation
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • DataRobot, Inc.
North America Synthetic Media Market Report Segmentation

By Component
  • Solution
  • Services
By Technology
  • Generative AI
  • NLP
  • Speech Synthesis
  • Computer Vision
  • Other Technology
By Application
  • Media & Entertainment
  • Education & E-Learning
  • Healthcare
  • Retail & E-commerce
  • Gaming
  • BFSI
  • IT & Telecom
  • Other Application
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

155 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Synthetic Media Market, by Component
1.4.2 North America Synthetic Media Market, by Technology
1.4.3 North America Synthetic Media Market, by Application
1.4.4 North America Synthetic Media Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – Synthetic Media Market
Chapter 5. State of Competition – Synthetic Media Market
Chapter 6. Product Life Cycle – Synthetic Media Market
Chapter 7. Market Consolidation – Synthetic Media Market
Chapter 8. Competition Analysis - Global
8.1 KBV Cardinal Matrix
8.2 Recent Industry Wide Strategic Developments
8.2.1 Partnerships, Collaborations and Agreements
8.2.2 Product Launches and Product Expansions
8.2.3 Acquisition and Mergers
8.3 Market Share Analysis, 2024
8.4 Top Winning Strategies
8.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
8.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2017, Jun – 2021, Jun) Leading Players
8.5 Porter Five Forces Analysis
Chapter 9. Value Chain Analysis – Synthetic Media Market
9.1 Research and Development (R&D)
9.2 Data Acquisition and Curation
9.3 Technology Infrastructure
9.4 Product Development and Platform Design
9.5 Content Creation and Customization
9.6 Marketing and Customer Acquisition
9.7 Distribution and Integration
9.8 After-Sales Support and Continuous Improvement
Chapter 10. Key Customer Criteria – Synthetic Media Market
Chapter 11. North America Synthetic Media Market by Component
11.1 North America Solution Market by Country
11.2 North America Services Market by Country
Chapter 12. North America Synthetic Media Market by Technology
12.1 North America Generative AI Market by Country
12.2 North America NLP Market by Country
12.3 North America Speech Synthesis Market by Country
12.4 North America Computer Vision Market by Country
12.5 North America Other Technology Market by Country
Chapter 13. North America Synthetic Media Market by Application
13.1 North America Media & Entertainment Market by Country
13.2 North America Education & E-Learning Market by Country
13.3 North America Healthcare Market by Country
13.4 North America Retail & E-commerce Market by Country
13.5 North America Gaming Market by Country
13.6 North America BFSI Market by Country
13.7 North America IT & Telecom Market by Country
13.8 North America Other Application Market by Country
Chapter 14. North America Synthetic Media Market by Country
14.1 US Synthetic Media Market
14.1.1 US Synthetic Media Market by Component
14.1.2 US Synthetic Media Market by Technology
14.1.3 US Synthetic Media Market by Application
14.2 Canada Synthetic Media Market
14.2.1 Canada Synthetic Media Market by Component
14.2.2 Canada Synthetic Media Market by Technology
14.2.3 Canada Synthetic Media Market by Application
14.3 Mexico Synthetic Media Market
14.3.1 Mexico Synthetic Media Market by Component
14.3.2 Mexico Synthetic Media Market by Technology
14.3.3 Mexico Synthetic Media Market by Application
14.4 Rest of North America Synthetic Media Market
14.4.1 Rest of North America Synthetic Media Market by Component
14.4.2 Rest of North America Synthetic Media Market by Technology
14.4.3 Rest of North America Synthetic Media Market by Application
Chapter 15. Company Profiles
15.1 Synthesia Limited
15.1.1 Company Overview
15.2 Runway AI, Inc.
15.2.1 Company Overview
15.2.2 Recent strategies and developments:
15.2.2.1 Partnerships, Collaborations, and Agreements:
15.2.2.2 Product Launches and Product Expansions:
15.3 DeepBrain AI Inc.
15.3.1 Company Overview
15.3.2 Recent strategies and developments:
15.3.2.1 Product Launches and Product Expansions:
15.4 Colossyan Inc.
15.4.1 Company Overview
15.5 NVIDIA Corporation
15.5.1 Company Overview
15.5.2 Financial Analysis
15.5.3 Segmental and Regional Analysis
15.5.4 Research & Development Expenses
15.5.5 Recent strategies and developments:
15.5.5.1 Product Launches and Product Expansions:
15.5.5.2 Acquisition and Mergers:
15.5.6 SWOT Analysis
15.6 Google LLC
15.6.1 Company Overview
15.6.2 Financial Analysis
15.6.3 Segmental and Regional Analysis
15.6.4 Research & Development Expenses
15.6.5 Recent strategies and developments:
15.6.5.1 Partnerships, Collaborations, and Agreements:
15.6.5.2 Product Launches and Product Expansions:
15.6.6 SWOT Analysis
15.7 Adobe, Inc.
15.7.1 Company Overview
15.7.2 Financial Analysis
15.7.3 Segmental and Regional Analysis
15.7.4 Research & Development Expense
15.7.5 Recent strategies and developments:
15.7.5.1 Product Launches and Product Expansions:
15.7.5.2 Acquisition and Mergers:
15.7.6 SWOT Analysis
15.8 Microsoft Corporation
15.8.1 Company Overview
15.8.2 Financial Analysis
15.8.3 Segmental and Regional Analysis
15.8.4 Research & Development Expenses
15.8.5 SWOT Analysis
15.9 Amazon Web Services, Inc. (Amazon.com, Inc.)
15.9.1 Company Overview
15.9.2 Financial Analysis
15.9.3 Segmental and Regional Analysis
15.9.4 SWOT Analysis
15.10. DataRobot, Inc.
15.10.1 Company Overview
15.10.2 Recent strategies and developments:
15.10.2.1 Product Launches and Product Expansions:
15.10.2.2 Acquisition and Mergers:
15.10.3 SWOT Analysis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us