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North America Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software and Services), By Type, By Deployment (Cloud and On Premise), By Function, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Nov 22, 2024
Length 157 Pages
SKU # KBV19363279

Description

North America Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software and Services), By Type, By Deployment (Cloud and On Premise), By Function, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031


The North America Social Media Analytics Market would witness market growth of 26.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Social Media Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $11,758.5 million by 2031. The Canada market is experiencing a CAGR of 28.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 27.6% during (2024 - 2031).

The social media analytics market has emerged as a vital tool for businesses, governments, and individuals who need to understand the vast amounts of data generated across platforms like Facebook, Twitter, Instagram, and LinkedIn. Social media analytics collects, analyzes, and interprets data from social media channels to measure performance, identify trends, track audience sentiment, and optimize marketing strategies.

In addition, social media analytics applications are diverse and can be seen across marketing, customer service, healthcare, entertainment, and politics. One of the primary uses of social media analytics is in developing and optimizing marketing campaigns. Businesses can identify customer preferences, popular content, and engagement patterns by analyzing social media interactions. This data helps companies refine their marketing strategies, personalize advertisements, and effectively target their audience, boosting brand visibility and sales. Social media analytics tools also allow tracking brand sentiment and measuring the effectiveness of specific campaigns in real time.

Canada’s media industry, particularly in film, television, and video production, is also a key driver of SMA's growth. The sector generated $11.3 billion in operating revenue in 2021, a 20.2% increase from the previous year. Television productions accounted for the largest revenue share, representing 59.2% of total production income. As the media industry in Canada expands, the need for social media analytics grows, especially in measuring the impact of media content across social platforms.

Media companies use SMA to track viewer engagement, sentiment analysis, and the effectiveness of marketing campaigns. The growth of streaming platforms and digital content consumption further heightened the necessity for real-time data analytics to measure audience reactions and improve content strategies. The success of television shows and feature films can be closely tied to social media conversations, making SMA indispensable for monitoring trends and engaging with audiences on social media platforms. Thus, the rising retail sector and increasing media industry are driving the market's growth.

Based on Component, the market is segmented into Software and Services. Based on Type, the market is segmented into Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, and Prescriptive Analytics. Based on Deployment, the market is segmented into Cloud and On Premise. Based on Function, the market is segmented into Sentiment Analysis, Dashboard & Visualization, Competitive Analysis, Hashtag Analysis, and Other Function. Based on Application, the market is segmented into Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, Public Safety & Law Enforcement, and Other Application. Based on Vertical, the market is segmented into BFSI, Retail & Consumer Goods, IT & Telecommunications, Healthcare, Media & Entertainment, Travel & Hospitality, Government & Public Sector, and Other Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Adobe, Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Zoho Corporation Pvt. Ltd.
  • Onclusive, Inc.
  • HubSpot, Inc.
  • Sprinklr, Inc.
North America Social Media Analytics Market Report Segmentation

By Component
  • Software
  • Services
By Type
  • Descriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
  • Prescriptive Analytics
By Deployment
  • Cloud
  • On Premise
By Function
  • Sentiment Analysis
  • Dashboard & Visualization
  • Competitive Analysis
  • Hashtag Analysis
  • Other Function
By Application
  • Sales & Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management & Fraud Detection
  • Public Safety & Law Enforcement
  • Other Application
By Vertical
  • BFSI
  • Retail & Consumer Goods
  • IT & Telecommunications
  • Healthcare
  • Media & Entertainment
  • Travel & Hospitality
  • Government & Public Sector
  • Other Vertical
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

157 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Social Media Analytics Market, by Component
1.4.2 North America Social Media Analytics Market, by Type
1.4.3 North America Social Media Analytics Market, by Deployment
1.4.4 North America Social Media Analytics Market, by Function
1.4.5 North America Social Media Analytics Market, by Application
1.4.6 North America Social Media Analytics Market, by Vertical
1.4.7 North America Social Media Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.5 Porter Five Forces Analysis
Chapter 5. North America Social Media Analytics Market by Component
5.1 North America Software Market by Region
5.2 North America Services Market by Region
Chapter 6. North America Social Media Analytics Market by Type
6.1 North America Descriptive Analytics Market by Country
6.2 North America Diagnostic Analytics Market by Country
6.3 North America Predictive Analytics Market by Country
6.4 North America Prescriptive Analytics Market by Country
Chapter 7. North America Social Media Analytics Market by Deployment
7.1 North America Cloud Market by Region
7.2 North America On Premise Market by Region
Chapter 8. North America Social Media Analytics Market by Function
8.1 North America Sentiment Analysis Market by Country
8.2 North America Dashboard & Visualization Market by Country
8.3 North America Competitive Analysis Market by Country
8.4 North America Hashtag Analysis Market by Country
8.5 North America Other Function Market by Country
Chapter 9. North America Social Media Analytics Market by Application
9.1 North America Sales & Marketing Management Market by Country
9.2 North America Customer Experience Management Market by Country
9.3 North America Competitive Intelligence Market by Country
9.4 North America Risk Management & Fraud Detection Market by Country
9.5 North America Public Safety & Law Enforcement Market by Country
9.6 North America Other Application Market by Country
Chapter 10. North America Social Media Analytics Market by Vertical
10.1 North America BFSI Market by Country
10.2 North America Retail & Consumer Goods Market by Country
10.3 North America IT & Telecommunications Market by Country
10.4 North America Healthcare Market by Country
10.5 North America Media & Entertainment Market by Country
10.6 North America Travel & Hospitality Market by Country
10.7 North America Government & Public Sector Market by Country
10.8 North America Other Vertical Market by Country
Chapter 11. North America Social Media Analytics Market by Country
11.1 US Social Media Analytics Market
11.1.1 US Social Media Analytics Market by Component
11.1.2 US Social Media Analytics Market by Type
11.1.3 US Social Media Analytics Market by Deployment
11.1.4 US Social Media Analytics Market by Function
11.1.5 US Social Media Analytics Market by Application
11.1.6 US Social Media Analytics Market by Vertical
11.2 Canada Social Media Analytics Market
11.2.1 Canada Social Media Analytics Market by Component
11.2.2 Canada Social Media Analytics Market by Type
11.2.3 Canada Social Media Analytics Market by Deployment
11.2.4 Canada Social Media Analytics Market by Function
11.2.5 Canada Social Media Analytics Market by Application
11.2.6 Canada Social Media Analytics Market by Vertical
11.3 Mexico Social Media Analytics Market
11.3.1 Mexico Social Media Analytics Market by Component
11.3.2 Mexico Social Media Analytics Market by Type
11.3.3 Mexico Social Media Analytics Market by Deployment
11.3.4 Mexico Social Media Analytics Market by Function
11.3.5 Mexico Social Media Analytics Market by Application
11.3.6 Mexico Social Media Analytics Market by Vertical
11.4 Rest of North America Social Media Analytics Market
11.4.1 Rest of North America Social Media Analytics Market by Component
11.4.2 Rest of North America Social Media Analytics Market by Type
11.4.3 Rest of North America Social Media Analytics Market by Deployment
11.4.4 Rest of North America Social Media Analytics Market by Function
11.4.5 Rest of North America Social Media Analytics Market by Application
11.4.6 Rest of North America Social Media Analytics Market by Vertical
Chapter 12. Company Profiles
12.1 Adobe, Inc.
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Segmental and Regional Analysis
12.1.4 Research & Development Expense
12.1.5 Recent strategies and developments:
12.1.5.1 Partnerships, Collaborations, and Agreements:
12.1.5.2 Acquisitions and Mergers:
12.1.6 SWOT Analysis
12.2 IBM Corporation
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Regional & Segmental Analysis
12.2.4 Research & Development Expenses
12.2.5 Recent strategies and developments:
12.2.5.1 Partnerships, Collaborations, and Agreements:
12.2.6 SWOT Analysis
12.3 Oracle Corporation
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expense
12.3.5 Recent strategies and developments:
12.3.5.1 Product Launches and Product Expansions:
12.3.6 SWOT Analysis
12.4 Salesforce, Inc.
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Regional Analysis
12.4.4 Research & Development Expenses
12.4.5 Recent strategies and developments:
12.4.5.1 Partnerships, Collaborations, and Agreements:
12.4.5.2 Acquisition and Mergers:
12.4.6 SWOT Analysis
12.5 Microsoft Corporation
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Segmental and Regional Analysis
12.5.4 Research & Development Expenses
12.5.5 Recent strategies and developments:
12.5.5.1 Acquisition and Mergers:
12.5.6 SWOT Analysis
12.6 Google LLC (Alphabet Inc.)
12.6.1 Company Overview
12.6.2 Financial Analysis
12.6.3 Segmental and Regional Analysis
12.6.4 Research & Development Expense
12.6.5 Recent strategies and developments:
12.6.5.1 Product Launches and Product Expansions:
12.6.6 SWOT Analysis
12.7 Zoho Corporation Pvt. Ltd.
12.7.1 Company Overview
12.7.2 SWOT Analysis
12.8 HubSpot, Inc.
12.8.1 Company Overview
12.8.2 Financial Analysis
12.8.3 Regional Analysis
12.8.4 Research & Development Expenses
12.8.5 Recent strategies and developments:
12.8.5.1 Partnerships, Collaborations, and Agreements:
12.9 Onclusive, Inc.
12.9.1 Company Overview
12.9.2 Recent strategies and developments:
12.9.2.1 Product Launches and Product Expansions:
12.10. Sprinklr, Inc.
12.10.1 Company Overview
12.10.2 Financial Analysis
12.10.3 Regional Analysis
12.10.4 Research & Development Expenses

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