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North America Social Business Intelligence Market Size, Share & Industry Analysis Report By Component (Solution and Services), By Business Function (Finance, Sales & Marketing, Customer Service/Support, Product Development/Innovation (R&D), Human Resource

Publisher Knowledge Based Value (KBV) Research
Published Jul 18, 2025
Length 173 Pages
SKU # KBV20295627

Description

The North America Social Business Intelligence Market would witness market growth of 11.3% CAGR during the forecast period (2025-2032).

The US market dominated the North America Social Business Intelligence Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $17,859.6 million by 2032. The Canada market is experiencing a CAGR of 13.2% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 12.8% during (2025 - 2032).

North America leads the global social business intelligence market, fueled by advanced digital infrastructure, high social media usage, and the presence of major analytics vendors like Salesforce, Oracle, Microsoft, and IBM. Companies across industries leverage SBI for real-time insights, brand sentiment analysis, and personalized engagement strategies. Key trends include AI-driven predictive analytics, multichannel tracking across platforms like TikTok and Reddit, and the rising importance of influencer analytics and crisis detection. The market is highly competitive, with vendors focusing on cloud-native, mobile-first, and self-service tools to enhance usability and scalability. High social media adoption, data-driven marketing, and strict data privacy regulations like CCPA continue to accelerate SBI adoption in the region.

North America dominated the Social Business Intelligence (SBI) market, globally in 2024. The North America market growth is driven by the advancements in the digital infrastructure, high penetration of social media and the presence of a number of key analytics vendors such as Oracle, Salesforce, Microsoft and IBM. The use of SBI by the companies from diverse industries has enabled the power of real-time insights, analysis of brand sentiment and strategies for personalized engagement. Key trends in the market includes the growing use of AI-based predictive analytics and multichannel tracking across the social media platforms such as TikTok and Reddit, and the growing influence of influencer analytics and crisis detection. The companies in this domain are focusing more on mobile-first, cloud-native, and self-service tools in order to boost scalability and usability thereby making the market highly competitive.

Country Outlook

Driven by the high social media penetration, advanced technology ecosystem, and growing focus on data monetization, the United States market has a strong hold on the global Social Business Intelligence (SBI) market. The businesses in the country gain access to a high volume of real time data to accomplish trend analysis, sentiment analysis and brand monitoring with more than 75% of the Americans active on social media platforms like Twitter, Facebook, TikTok and Linkedin. In addition, the government initiatives such as the CHIPS and NAIRR are fueling the AI and big data innovation along with the integration of SBI with BI and CRM tools like Salesforce and Tableau. Leading market participants such as Brandwatch, Sprinklr and Microsoft are dominant in the US market along with the startups bringing the innovation in AI-powered analytics.

Based on Component, the market is segmented into Solution and Services. Based on Business Function, the market is segmented into Finance, Sales & Marketing, Customer Service/Support, Product Development/Innovation (R&D), Human Resources (HR), and Other Business Function. Based on End Use, the market is segmented into BFSI, Retail & E-commerce, IT and Telecommunications, Media & Entertainment, Healthcare, and Government & Public Sector. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Adobe, Inc.
  • HubSpot, Inc.
  • Google LLC
  • Microsoft Corporation
  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Salesforce, Inc.
  • Sprinklr, Inc.
  • SAS Institute Inc.
North America Social Business Intelligence Market Report Segmentation

By Component
  • Solution
  • Services
By Business Function
  • Finance
  • Sales & Marketing
  • Customer Service/Support
  • Product Development/Innovation (R&D)
  • Human Resources (HR)
  • Other Business Function
By End Use
  • BFSI
  • Retail & E-commerce
  • IT and Telecommunications
  • Media & Entertainment
  • Healthcare
  • Government & Public Sector
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

173 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Social Business Intelligence Market, by Component
1.4.2 North America Social Business Intelligence Market, by Business Function
1.4.3 North America Social Business Intelligence Market, by End Use
1.4.4 North America Social Business Intelligence Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in Social Business Intelligence Market.
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Social Business Intelligence Market
5.1 Product Design & Development
5.2 Data Sourcing & Ingestion
5.3 Data Processing & Analytics Engine
5.4 Platform Integration & UX Delivery
5.5 Sales & Marketing
5.6 Implementation & Customization
5.7 Customer Training & Enablement
5.8 Technical Support & Maintenance
5.9 Customer Success & Analytics Optimization
5.10. Upgrades & Renewal
Chapter 6. Key Costumer Criteria - Social Business Intelligence Market
Chapter 7. North America Social Business Intelligence Market by Component
7.1 North America Solution Market by Country
7.2 North America Services Market by Country
Chapter 8. North America Social Business Intelligence Market by Business Function
8.1 North America Finance Market by Country
8.2 North America Sales & Marketing Market by Country
8.3 North America Customer Service/Support Market by Country
8.4 North America Product Development/Innovation (R&D) Market by Country
8.5 North America Human Resources (HR) Market by Country
8.6 North America Other Business Function Market by Country
Chapter 9. North America Social Business Intelligence Market by End Use
9.1 North America BFSI Market by Country
9.2 North America Retail & E-commerce Market by Country
9.3 North America IT and Telecommunications Market by Country
9.4 North America Media & Entertainment Market by Country
9.5 North America Healthcare Market by Country
9.6 North America Government & Public Sector Market by Country
Chapter 10. North America Social Business Intelligence Market by Country
10.1 US Social Business Intelligence Market
10.1.1 US Social Business Intelligence Market by Component
10.1.2 US Social Business Intelligence Market by Business Function
10.1.3 US Social Business Intelligence Market by End Use
10.2 Canada Social Business Intelligence Market
10.2.1 Canada Social Business Intelligence Market by Component
10.2.2 Canada Social Business Intelligence Market by Business Function
10.2.3 Canada Social Business Intelligence Market by End Use
10.3 Mexico Social Business Intelligence Market
10.3.1 Mexico Social Business Intelligence Market by Component
10.3.2 Mexico Social Business Intelligence Market by Business Function
10.3.3 Mexico Social Business Intelligence Market by End Use
10.4 Rest of North America Social Business Intelligence Market
10.4.1 Rest of North America Social Business Intelligence Market by Component
10.4.2 Rest of North America Social Business Intelligence Market by Business Function
10.4.3 Rest of North America Social Business Intelligence Market by End Use
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.6 SWOT Analysis
11.2 HubSpot, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Product Launches and Product Expansions:
11.3 Google LLC
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 SWOT Analysis
11.5 IBM Corporation
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional & Segmental Analysis
11.5.4 Research & Development Expenses
11.5.5 Recent strategies and developments:
11.5.5.1 Product Launches and Product Expansions:
11.5.5.2 Acquisition and Mergers:
11.5.6 SWOT Analysis
11.6 Oracle Corporation
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Product Launches and Product Expansions:
11.6.6 SWOT Analysis
11.7 SAP SE
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Regional Analysis
11.7.4 Research & Development Expense
11.7.5 SWOT Analysis
11.8 Salesforce, Inc.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 SWOT Analysis
11.9 Sprinklr, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Research & Development Expenses
11.10. SAS Institute, Inc.
11.10.1 Company Overview
11.10.2 SWOT Analysis

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