Report cover image

North America Product Analytics Market Size, Share & Trends Analysis Report By Mode, By Component (Solution, and Services), By Deployment (Cloud, and On-premise), By Application, By Enterprise Size, By End User, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Mar 07, 2025
Length 146 Pages
SKU # KBV19863289

Description

The North America Product Analytics Market would witness market growth of 19.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Product Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $14,627.9 million by 2031. The Canada market is expected to witness a CAGR of 21.7% during (2024 - 2031). Additionally, The Mexico market is expected to witness a CAGR of 20.8% during (2024 - 2031).

These analytics gathers, examines, and interprets information on how users engage with a product, such as a software platform, mobile app, or website. It enables businesses to understand user behavior, identify trends, optimize product features, and improve overall customer experience. By leveraging these analytics, companies can make data-driven decisions to enhance usability, increase engagement, and drive business growth.

The growth of online platforms and the developing digital economy are driving the need for these analytics. The rise of e-commerce, SaaS-based solutions, and mobile applications has generated massive amounts of data every second. Businesses increasingly recognize the importance of analyzing this data to extract meaningful insights to shape their strategic decisions.

This market in North America is experiencing significant growth, driven by various factors across different nations. Mexico's retail and consumer goods industry has seen a substantial increase in the adoption of product analytics, driven by the country's impressive e-commerce growth. In 2023, Mexico led global e-commerce with a 24.6% increase, propelled by the fashion, electronics, and consumer goods sectors. Retailers have been forced by this rise to use analytics technologies to improve inventory control and obtain a more thorough grasp of customer behavior. The government's "Plan México," a six-year strategy launched in 2025, aims to promote economic growth through collaboration between the federal government and the private sector, offering tax incentives and fostering investment in key industries, including retail. This plan is expected to accelerate the adoption of advanced analytics solutions in the sector. Therefore, as industries increasingly recognize the value of data-driven decision-making, integrating advanced analytics tools is becoming a cornerstone of business strategies, driving competitiveness and growth in the region.

Based on Mode, the market is segmented into Tracking Data, and Analysing Data. Based on Component, the market is segmented into Solution, and Services. Based on Deployment, the market is segmented into Cloud, and On-premise. Based on Application, the market is segmented into Consumer Engagement, Sales & Marketing, and Design & Manufacturing. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on End User, the market is segmented into Retail & E-commerce, BFSI, IT & Telecommunication, Media & Entertainment, Healthcare & Pharmaceuticals, and Other End User. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • IBM Corporation
  • Oracle Corporation
  • Google LLC (Alphabet Inc.)
  • Salesforce, Inc.
  • Adobe, Inc.
  • Medallia Inc.
  • Accenture PLC
  • Teradata Corporation
  • SAS Institute Inc.
  • QlikTech International AB (Talend, Inc.)
North America Product Analytics Market Report Segmentation

By Mode
  • Tracking Data
  • Analysing Data
By Component
  • Solution
  • Services
By Deployment
  • Cloud
  • On-premise
By Application
  • Consumer Engagement
  • Sales & Marketing
  • Design & Manufacturing
By Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
By End User
  • Retail & E-commerce
  • BFSI
  • IT & Telecommunication
  • Media & Entertainment
  • Healthcare & Pharmaceuticals
  • Other End User
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

146 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Product Analytics Market, by Mode
1.4.2 North America Product Analytics Market, by Component
1.4.3 North America Product Analytics Market, by Deployment
1.4.4 North America Product Analytics Market, by Application
1.4.5 North America Product Analytics Market, by Enterprise Size
1.4.6 North America Product Analytics Market, by End User
1.4.7 North America Product Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.5 Porter Five Forces Analysis
Chapter 5. North America Product Analytics Market by Mode
5.1 North America Tracking Data Market by Region
5.2 North America Analysing Data Market by Region
Chapter 6. North America Product Analytics Market by Component
6.1 North America Solution Market by Region
6.2 North America Services Market by Region
Chapter 7. North America Product Analytics Market by Deployment
7.1 North America Cloud Market by Country
7.2 North America On-premise Market by Country
Chapter 8. North America Product Analytics Market by Application
8.1 North America Consumer Engagement Market by Country
8.2 North America Sales & Marketing Market by Country
8.3 North America Design & Manufacturing Market by Country
Chapter 9. North America Product Analytics Market by Enterprise Size
9.1 North America Large Enterprises Market by Country
9.2 North America Small & Medium Enterprises (SMEs) Market by Country
Chapter 10. North America Product Analytics Market by End User
10.1 North America Retail & E-commerce Market by Country
10.2 North America BFSI Market by Country
10.3 North America IT & Telecommunication Market by Country
10.4 North America Media & Entertainment Market by Country
10.5 North America Healthcare & Pharmaceuticals Market by Country
10.6 North America Other End User Market by Country
Chapter 11. North America Product Analytics Market by Country
11.1 US Product Analytics Market
11.1.1 US Product Analytics Market by Mode
11.1.2 US Product Analytics Market by Component
11.1.3 US Product Analytics Market by Deployment
11.1.4 US Product Analytics Market by Application
11.1.5 US Product Analytics Market by Enterprise Size
11.1.6 US Product Analytics Market by End User
11.2 Canada Product Analytics Market
11.2.1 Canada Product Analytics Market by Mode
11.2.2 Canada Product Analytics Market by Component
11.2.3 Canada Product Analytics Market by Deployment
11.2.4 Canada Product Analytics Market by Application
11.2.5 Canada Product Analytics Market by Enterprise Size
11.2.6 Canada Product Analytics Market by End User
11.3 Mexico Product Analytics Market
11.3.1 Mexico Product Analytics Market by Mode
11.3.2 Mexico Product Analytics Market by Component
11.3.3 Mexico Product Analytics Market by Deployment
11.3.4 Mexico Product Analytics Market by Application
11.3.5 Mexico Product Analytics Market by Enterprise Size
11.3.6 Mexico Product Analytics Market by End User
11.4 Rest of North America Product Analytics Market
11.4.1 Rest of North America Product Analytics Market by Mode
11.4.2 Rest of North America Product Analytics Market by Component
11.4.3 Rest of North America Product Analytics Market by Deployment
11.4.4 Rest of North America Product Analytics Market by Application
11.4.5 Rest of North America Product Analytics Market by Enterprise Size
11.4.6 Rest of North America Product Analytics Market by End User
Chapter 12. Company Profiles
12.1 IBM Corporation
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Regional & Segmental Analysis
12.1.4 Research & Development Expenses
12.1.5 Recent strategies and developments:
12.1.5.1 Partnerships, Collaborations, and Agreements:
12.1.5.2 Product Launches and Product Expansions:
12.1.6 SWOT Analysis
12.2 Oracle Corporation
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Segmental and Regional Analysis
12.2.4 Research & Development Expense
12.2.5 Recent strategies and developments:
12.2.5.1 Partnerships, Collaborations, and Agreements:
12.2.5.2 Product Launches and Product Expansions:
12.2.6 SWOT Analysis
12.3 Google LLC (Alphabet Inc.)
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expenses
12.3.5 Recent strategies and developments:
12.3.5.1 Partnerships, Collaborations, and Agreements:
12.3.5.2 Product Launches and Product Expansions:
12.3.6 SWOT Analysis
12.4 Salesforce, Inc.
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Regional Analysis
12.4.4 Research & Development Expenses
12.4.5 Recent strategies and developments:
12.4.5.1 Partnerships, Collaborations, and Agreements:
12.4.6 SWOT Analysis
12.5 Adobe, Inc.
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Segmental and Regional Analysis
12.5.4 Research & Development Expense
12.5.5 Recent strategies and developments:
12.5.5.1 Partnerships, Collaborations, and Agreements:
12.5.6 SWOT Analysis
12.6 Medallia Inc.
12.6.1 Company Overview
12.6.2 Recent strategies and developments:
12.6.2.1 Acquisition and Mergers:
12.7 Accenture PLC
12.7.1 Company Overview
12.7.2 Financial Analysis
12.7.3 Regional Analysis
12.7.4 Research & Development Expenses
12.7.5 Recent strategies and developments:
12.7.5.1 Acquisition and Mergers:
12.7.6 SWOT Analysis
12.8 Teradata Corporation
12.8.1 Company Overview
12.8.2 Financial Analysis
12.8.3 Regional Analysis
12.8.4 Research & Development Expenses
12.8.5 Recent strategies and developments:
12.8.5.1 Acquisition and Mergers:
12.8.6 SWOT Analysis
12.9 SAS Institute, Inc.
12.9.1 Company Overview
12.9.2 SWOT Analysis
12.10. QlikTech International AB (Talend, Inc.)
12.10.1 Company Overview
12.10.2 SWOT Analysis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us