North America Personalized Testing & Supplements Market Size, Share & Trends Analysis Report By Application (General Health & Wellness, and Deficiency Management & Others), By Service, By Service Provider, By Country and Growth Forecast, 2025 - 2032

The North America Personalized Testing & Supplements Market would witness market growth of 15.3% CAGR during the forecast period (2025-2032).

The US market dominated the North America Personalized Testing & Supplements Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $9,931.2 million by 2032. The Canada market is experiencing a CAGR of 18.5% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 17% during (2025 - 2032).

Regulatory support and industry standardization efforts have also contributed to the growth of this market. Governments and health organizations increasingly recognize the potential of personalized medicine and nutrition, leading to improved regulatory frameworks and quality control measures for customized supplements. The FDA and other global health authorities are working to establish guidelines for nutrigenomics-based products, microbiome testing kits, and AI-driven health recommendations. These regulatory advancements are helping to enhance consumer trust, ensure product safety, and drive innovation in the industry. As a result, major pharmaceutical, biotechnology, and nutraceutical companies are investing heavily in personalized health solutions, further accelerating market growth and expansion.

The integration of artificial intelligence (AI) and machine learning (ML) in personalized nutrition is another game-changer for this industry. AI-powered platforms can analyze vast amounts of genetic, dietary, and health data to generate hyper-personalized supplement recommendations. These intelligent systems are constantly adapting and learning to the changing health status of an individual, thereby ensuring that the supplement regimen evolves. AI-driven health tracking devices and wearable technology further enhance personalization, allowing users to monitor biometric markers, hydration levels, sleep patterns, and stress responses in real-time. By combining biotechnology, AI, and big data analytics, companies can offer precision-based, highly effective supplement plans that cater to each consumer's nutritional and health needs.

The market in North America for personalized testing & supplements is experiencing a rapid surge, driven by technological advancements, increasing consumer awareness, and a strong focus on preventive healthcare. The United States stands at the forefront of personalized health innovation, where technology, consumer demand, and business agility converge to create a multi-billion-dollar industry. Wearable devices like Apple Watch, WHOOP, and Oura Ring seamlessly integrate with real-time blood biomarker testing and gut microbiome analysis, allowing users to receive precise supplement recommendations based on daily physiological data.

Based on Application, the market is segmented into General Health & Wellness, and Deficiency Management & Others. Based on Service, the market is segmented into Personalized Supplements (Vitamins, Proteins & Amino Acid, Probiotics & Minerals, and Herbal/Botanic & Others), Personalized Recommendations (Fixed, Repeat, and Continuous), and Personalized Testing (DNA Tests, Blood Tests, and Wearable Device, App-based Tests & Others). Based on Service Provider, the market is segmented into Personalized Testing & Supplement Companies (DTC), Dieticians & Nutritionists, and Other Service Provider. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Viome Life Sciences, Inc.
• Amway Corporation
• Thorne HealthTech
• Pharmavite LLC (Otsuka Pharmaceutical Co., Ltd.)
• GNC Holdings, LLC
• The Vitamin Shoppe
• Nestle S.A.
• VTMN Inc.
• myDNA Life Australia Pty Ltd.
• Lifenome Inc.

North America Personalized Testing & Supplements Market Report Segmentation

By Application

• General Health & Wellness
• Deficiency Management & Others

By Service

• Personalized Supplements

Vitamins, Proteins & Amino Acid

Probiotics & Minerals

Herbal/Botanic & Others

• Personalized Recommendations

Fixed

Repeat

Continuous

• Personalized Testing

DNA Tests

Blood Tests

Wearable Device, App-based Tests & Others

By Service Provider

• Personalized Testing & Supplement Companies (DTC)
• Dieticians & Nutritionists
• Other Service Provider

By Country

• US
• Canada
• Mexico
• Rest of North America