Report cover image

North America Over the Top (OTT) Services Market Size, Share & Industry Analysis Report By Platform (App-Based and Web-Based), By Monetization Model, By Service Vertical, By Type, By Streaming Device, By Country and Growth Forecast, 2025 - 2032

Publisher Knowledge Based Value (KBV) Research
Published May 20, 2025
Length 136 Pages
SKU # KBV20068063

Description

The North America Over the Top (OTT) Services Market would witness market growth of 17.0% CAGR during the forecast period (2025-2032).

The US market dominated the North America Over the Top (OTT) Services Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $234,297.5 Billion by 2032. The Canada market is experiencing a CAGR of 19.3% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 18.7% during (2025 - 2032).

The Over-the-Top (OTT) services market has emerged as a transformative force within the global media and entertainment landscape, reshaping content delivery, consumption behaviors, and business models across geographies. Driven by digitalization, increasing internet accessibility, and the proliferation of connected devices, OTT platforms have evolved from niche alternatives to mainstream content hubs. These services bypass traditional distribution channels like satellite or cable, offering direct-to-consumer streaming of video, audio, and communication content via the internet.

This shift has not only disrupted legacy broadcasting systems but also empowered consumers with unprecedented control over what, when, and how they consume media. The convenience of on-demand access, personalized content recommendations, and ad-free viewing options have all contributed to the growing affinity for OTT services. Moreover, the entry of major tech conglomerates and media powerhouses into the OTT arena has intensified competition and innovation, leading to richer content libraries, improved user experiences, and diversified monetization models including subscription-based, freemium, and ad-supported frameworks.

The market across North America is expanding rapidly, underpinned by a thriving media and entertainment ecosystem, increasing internet access, and a significant rise in digital gaming communities. According to Statistics Canada, Canada’s film, television, and video production industry witnessed a significant surge in 2021, recording $11.3 billion in operating revenue—a 20.2% increase from the previous year. According to the International Trade Administration, the United States stands as the global powerhouse in the media and entertainment (M&E) sector, valued at $660 billion within a $2 trillion global industry. Mexico is also witnessing a surge in OTT adoption, driven by a growing digital infrastructure and a vibrant gaming culture. According to INEGI, around 78% of the population had internet access in 2022, laying the foundation for widespread streaming services. Thus, the market in North America is on an upward trajectory, powered by the strong growth of domestic entertainment production in Canada, the global dominance of the U.S. media and gaming industries, and the increasing internet and gaming population in Mexico.

Based on Platform, the market is segmented into App-Based and Web-Based. Based on Monetization Model, the market is segmented into Subscription-Based, Advertising-Based, and Transaction-Based. Based on Service Vertical, the market is segmented into Media & Entertainment, Gaming, Education & Learning, and Other Service Vertical. Based on Type, the market is segmented into Video on Demand, Online Gaming, Music Streaming, Communication, and Other Type. Based on Streaming Device, the market is segmented into Smartphones & Tablets, IP TV’s & Consoles, and Desktops & Laptops. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Netflix, Inc.
  • Amazon.com, Inc.
  • Hulu, LLC (The Walt Disney Company)
  • Apple, Inc.
  • Paramount Plus
  • Peacock TV, LLC (NBCUniversal Media, LLC)
  • Google LLC (Youtube, LLC)
  • Tencent Holdings Ltd.
  • Brightcove, Inc.
  • Warner Bros. Discovery, Inc. (HBO Max)
  • iQIYI, Inc.(Baidu, Inc.)
  • MBC Group (Shahid )
North America Over the Top (OTT) Services Market Report Segmentation

By Platform
  • App-Based
  • Web-Based
By Monetization Model
  • Subscription-Based
  • Advertising-Based
  • Transaction-Based
By Service Vertical
  • Media & Entertainment
  • Gaming
  • Education & Learning
  • Other Service Vertical
By Type
  • Video on Demand
  • Online Gaming
  • Music Streaming
  • Communication
  • Other Type
By Streaming Device
  • Smartphones & Tablets
  • IP TV’s & Consoles
  • Desktops & Laptops
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

136 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Over the Top (OTT) Services Market, by Platform
1.4.2 North America Over the Top (OTT) Services Market, by Monetization Model
1.4.3 North America Over the Top (OTT) Services Market, by Service Vertical
1.4.4 North America Over the Top (OTT) Services Market, by Type
1.4.5 North America Over the Top (OTT) Services Market, by Streaming Device
1.4.6 North America Over the Top (OTT) Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in Over the Top (OTT) Services Market
4.3 Porter Five Forces Analysis
Chapter 5. North America Over the Top (OTT) Services Market by Platform
5.1 North America App-Based Market by Region
5.2 North America Web-Based Market by Region
Chapter 6. North America Over the Top (OTT) Services Market by Monetization Model
6.1 North America Subscription-Based Market by Country
6.2 North America Advertising-Based Market by Country
6.3 North America Transaction-Based Market by Country
Chapter 7. North America Over the Top (OTT) Services Market by Service Vertical
7.1 North America Media & Entertainment Market by Country
7.2 North America Gaming Market by Country
7.3 North America Education & Learning Market by Country
7.4 North America Other Service Vertical Market by Country
Chapter 8. North America Over the Top (OTT) Services Market by Type
8.1 North America Video on Demand Market by Country
8.2 North America Online Gaming Market by Country
8.3 North America Music Streaming Market by Country
8.4 North America Communication Market by Country
8.5 North America Other Type Market by Country
Chapter 9. North America Over the Top (OTT) Services Market by Streaming Device
9.1 North America Smartphones & Tablets Market by Country
9.2 North America IP TV’s & Consoles Market by Country
9.3 North America Desktops & Laptops Market by Country
Chapter 10. North America Over the Top (OTT) Services Market by Country
10.1 US Over the Top (OTT) Services Market
10.1.1 US Over the Top (OTT) Services Market by Platform
10.1.2 US Over the Top (OTT) Services Market by Monetization Model
10.1.3 US Over the Top (OTT) Services Market by Service Vertical
10.1.4 US Over the Top (OTT) Services Market by Type
10.1.5 US Over the Top (OTT) Services Market by Streaming Device
10.2 Canada Over the Top (OTT) Services Market
10.2.1 Canada Over the Top (OTT) Services Market by Platform
10.2.2 Canada Over the Top (OTT) Services Market by Monetization Model
10.2.3 Canada Over the Top (OTT) Services Market by Service Vertical
10.2.4 Canada Over the Top (OTT) Services Market by Type
10.2.5 Canada Over the Top (OTT) Services Market by Streaming Device
10.3 Mexico Over the Top (OTT) Services Market
10.3.1 Mexico Over the Top (OTT) Services Market by Platform
10.3.2 Mexico Over the Top (OTT) Services Market by Monetization Model
10.3.3 Mexico Over the Top (OTT) Services Market by Service Vertical
10.3.4 Mexico Over the Top (OTT) Services Market by Type
10.3.5 Mexico Over the Top (OTT) Services Market by Streaming Device
10.4 Rest of North America Over the Top (OTT) Services Market
10.4.1 Rest of North America Over the Top (OTT) Services Market by Platform
10.4.2 Rest of North America Over the Top (OTT) Services Market by Monetization Model
10.4.3 Rest of North America Over the Top (OTT) Services Market by Service Vertical
10.4.4 Rest of North America Over the Top (OTT) Services Market by Type
10.4.5 Rest of North America Over the Top (OTT) Services Market by Streaming Device
Chapter 11. Company Profiles
11.1 Netflix, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Research & Development Expenses
11.1.4 Recent strategies and developments:
11.1.4.1 Partnerships, Collaborations, and Agreements:
11.1.5 SWOT Analysis
11.2 Amazon.com, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Partnerships, Collaborations, and Agreements:
11.2.4.2 Acquisition and Mergers:
11.2.5 SWOT Analysis
11.3 Hulu, LLC (The Walt Disney Company)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.4 Apple, Inc. (Apple TV)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.6 SWOT Analysis
11.5 Paramount Plus
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Partnership, Collaboration & Agreement:
11.6 Peacock TV, LLC (NBCUniversal Media, LLC)
11.6.1 Company Overview
11.7 Google LLC (Youtube, LLC)
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 SWOT Analysis
11.8 Tencent Holdings Ltd.
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expenses
11.9 Brightcove, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Research & Development Expenses
11.9.5 Recent strategies and developments:
11.9.5.1 Product Launches and Product Expansions:
11.9.6 SWOT Analysis
11.10. Warner Bros. Discovery, Inc. (HBO Max)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.11 iQIYI, Inc. (Baidu, Inc.)
11.11.1 Company Overview
11.11.2 Financial Analysis
11.11.3 Research & Development Expenses
11.11.4 Recent strategies and developments:
11.11.4.1 Partnerships, Collaborations, and Agreements:
11.12 MBC Group (Shahid)
11.12.1 Company Overview
11.12.2 Financial Analysis
11.12.3 Segmental and Regional Analysis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us