North America Nootropics Market Size, Share & Trends Analysis Report By Distribution Channel (Offline and Online), By Form (Capsules & Tablets, Powder, Drinks, and Other Form), By Country and Growth Forecast, 2025 - 2032

The North America Nootropics Market would witness market growth of 13.6% CAGR during the forecast period (2025-2032).

The US market dominated the North America Nootropics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $3,431 million by 2032. The Canada market is experiencing a CAGR of 15.4% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 15% during (2025 - 2032).

This market is a rapidly growing segment within the wellness and cognitive enhancement industries. Often referred to as “smart drugs” or “cognitive enhancers,” these are substances that are believed to improve cognitive functions such as memory, creativity, attention, focus, and overall mental clarity. These substances can be naturally occurring or synthetically manufactured.

They are gaining popularity across various demographic groups—from students looking to improve their academic performance to working professionals seeking ways to boost productivity and even older adults aiming to maintain cognitive function as they age. They have wide-ranging applications across several sectors, most notably in education, healthcare, and the workplace.

In the United States, mental health issues are a widespread concern, with over 59.3 million adults, or 23.1% of the U.S. adult population, living with some form of mental illness in 2022. This high prevalence of mental health disorders, ranging from mild to severe conditions, underscores the growing need for mental wellness solutions, including nootropics. As more individuals seek products that support cognitive health, improve mood, and reduce stress, the market for this is experiencing substantial growth. Also, Mexico’s e-commerce sector has been growing rapidly, with a 23% increase in retail value, reaching USD 26.2 billion in 2022. Over 63 million Mexicans were using e-commerce in 2022, a significant increase from the previous year. This booming e-commerce sector is creating a favorable environment for the distribution and sale of nootropic products. As more consumers in Mexico turn to online platforms for health and wellness products, these are becoming increasingly accessible. Therefore, the market in Canada, Mexico, and the USA is poised for strong growth due to several interrelated factors.

Based on Distribution Channel, the market is segmented into Offline and Online. Based on Form, the market is segmented into Capsules & Tablets, Powder, Drinks, and Other Form. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Onnit Labs, Inc.
• Reckitt Benckiser Group PLC
• Natural Stacks
• Mind Lab Pro (Opti-Nutra, ltd.)
• PowderCity.com,Ltd
• NOW Foods, Inc.
• Purelife Bioscience Co., Ltd.
• Peak Nootropics
• AlternaScript
• Teva Pharmaceutical Industries Ltd.

North America Nootropics Market Report Segmentation

By Distribution Channel

• Offline
• Online

By Form

• Capsules & Tablets
• Powder
• Drinks
• Other Form

By Country

• US
• Canada
• Mexico
• Rest of North America