Report cover image

North America Messaging Application API Market Size, Share & Trends Analysis Report By Type (Open APIs, and Private APIs), By Function, By Enterprise Size, By Application, By End Use, By Country and Growth Forecast, 2025 - 2032

Publisher Knowledge Based Value (KBV) Research
Published Apr 18, 2025
Length 138 Pages
SKU # KBV20010382

Description

The North America Messaging Application API Market would witness market growth of 17.8% CAGR during the forecast period (2025-2032).

The US market dominated the North America Messaging Application API Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $40,127.7 million by 2032. The Canada market is experiencing a CAGR of 20.3% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 19.1% during (2025 - 2032).

A messaging application programming interface (API) is a collection of protocols and tools that allow developers to incorporate messaging capabilities into software systems, websites, or applications. These APIs allow applications to send, receive, and manage messages across various communication platforms, including SMS, chat apps, social media messengers, and in-app messaging services.

In recent years, the rapid digital transformation across industries has underscored the importance of effective communication. Businesses are no longer confined to traditional means of interaction, as customers now expect seamless, real-time communication through various channels. Messaging APIs bridges the gap by offering flexible and scalable solutions that facilitate interactions across diverse platforms, including SMS, social media messaging, in-app chat, and even voice communication.

The overall messaging application API adoption landscape in North America is characterized by robust growth driven by diverse industry needs and proactive governmental support. The region’s commitment to digital transformation and advanced communication infrastructure makes it a leading market for messaging APIs. In the United States, the e-commerce and retail sector significantly drives the adoption of messaging application APIs. The Census Bureau of the Department of Commerce announced in February 2025 that the estimate of U.S. retail e-commerce sales for the fourth quarter of 2024, adjusted for seasonal variation but not for price changes, was $308.9 billion, an increase of 2.7 percent (±0.9) from the third quarter of 2024. As online shopping becomes integral to consumer behavior, businesses leverage APIs to enhance customer engagement through real-time notifications, personalized promotions, and seamless customer support. The U.S. government’s support for digital innovation is evident through initiatives like the National Institute of Standards and Technology (NIST) developing frameworks to secure online transactions, which indirectly supports the adoption of APIs for secure and reliable communication. Hence, as industries increasingly prioritize customer engagement and secure communication, the adoption of messaging APIs in North America is set to continue its upward trajectory.

Based on Type, the market is segmented into Open APIs, and Private APIs. Based on Function, the market is segmented into Messaging APIs, Authentication & Identity APIs, Voice & Video Call APIs, and Other Function. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Customer Engagement, Marketing & Notifications, Collaboration Tools, IoT & Automation, and Other Application. Based on End Use, the market is segmented into E-commerce & Retail, Banking & Financial Services, Healthcare, Travel & Hospitality, IT & Telecom, and Other End Use. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Google LLC (Alphabet Inc.)
  • Cisco Systems, Inc.
  • HubSpot, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Salesforce, Inc.
  • Zendesk, Inc.
  • Twilio, Inc.
  • Sinch AB
  • MessageBird (Bird)
North America Messaging Application API Market Report Segmentation

By Type
  • Open APIs
  • Private APIs
By Function
  • Messaging APIs
  • Authentication & Identity APIs
  • Voice & Video Call APIs
  • Other Function
By Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
By Application
  • Customer Engagement
  • Marketing & Notifications
  • Collaboration Tools
  • IoT & Automation
  • Other Application
By End Use
  • E-commerce & Retail
  • Banking & Financial Services
  • Healthcare
  • Travel & Hospitality
  • IT & Telecom
  • Other End Use
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

138 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Messaging Application API Market, by Type
1.4.2 North America Messaging Application API Market, by Function
1.4.3 North America Messaging Application API Market, by Enterprise Size
1.4.4 North America Messaging Application API Market, by Application
1.4.5 North America Messaging Application API Market, by End Use
1.4.6 North America Messaging Application API Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Porter Five Forces Analysis
Chapter 5. North America Messaging Application API Market by Type
5.1 North America Open APIs Market by Region
5.2 North America Private APIs Market by Region
Chapter 6. North America Messaging Application API Market by Function
6.1 North America Messaging APIs Market by Country
6.2 North America Authentication & Identity APIs Market by Country
6.3 North America Voice & Video Call APIs Market by Country
6.4 North America Other Function Market by Country
Chapter 7. North America Messaging Application API Market by Enterprise Size
7.1 North America Large Enterprises Market by Region
7.2 North America Small & Medium Enterprises (SMEs) Market by Region
Chapter 8. North America Messaging Application API Market by Application
8.1 North America Customer Engagement Market by Country
8.2 North America Marketing & Notifications Market by Country
8.3 North America Collaboration Tools Market by Country
8.4 North America IoT & Automation Market by Country
8.5 North America Other Application Market by Country
Chapter 9. North America Messaging Application API Market by End Use
9.1 North America E-commerce & Retail Market by Country
9.2 North America Banking & Financial Services Market by Country
9.3 North America Healthcare Market by Country
9.4 North America Travel & Hospitality Market by Country
9.5 North America IT & Telecom Market by Country
9.6 North America Other End Use Market by Country
Chapter 10. North America Messaging Application API Market by Country
10.1 US Messaging Application API Market
10.1.1 US Messaging Application API Market by Type
10.1.2 US Messaging Application API Market by Function
10.1.3 US Messaging Application API Market by Enterprise Size
10.1.4 US Messaging Application API Market by Application
10.1.5 US Messaging Application API Market by End Use
10.2 Canada Messaging Application API Market
10.2.1 Canada Messaging Application API Market by Type
10.2.2 Canada Messaging Application API Market by Function
10.2.3 Canada Messaging Application API Market by Enterprise Size
10.2.4 Canada Messaging Application API Market by Application
10.2.5 Canada Messaging Application API Market by End Use
10.3 Mexico Messaging Application API Market
10.3.1 Mexico Messaging Application API Market by Type
10.3.2 Mexico Messaging Application API Market by Function
10.3.3 Mexico Messaging Application API Market by Enterprise Size
10.3.4 Mexico Messaging Application API Market by Application
10.3.5 Mexico Messaging Application API Market by End Use
10.4 Rest of North America Messaging Application API Market
10.4.1 Rest of North America Messaging Application API Market by Type
10.4.2 Rest of North America Messaging Application API Market by Function
10.4.3 Rest of North America Messaging Application API Market by Enterprise Size
10.4.4 Rest of North America Messaging Application API Market by Application
10.4.5 Rest of North America Messaging Application API Market by End Use
Chapter 11. Company Profiles
11.1 Google LLC (Alphabet Inc.)
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Cisco Systems, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expense
11.2.5 SWOT Analysis
11.3 HubSpot, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Regional Analysis
11.3.4 Research & Development Expenses
11.4 Meta Platforms, Inc.
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segment and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 Salesforce, Inc.
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 Research & Development Expenses
11.5.5 SWOT Analysis
11.6 Zendesk, Inc.
11.6.1 Company Overview
11.6.2 SWOT Analysis
11.7 Twilio, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segment & Regional Analysis
11.7.4 Research & Development Expense
11.7.5 SWOT Analysis
11.8 Sinch AB
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 SWOT Analysis
11.9 MessageBird (Bird)
11.9.1 Company Overview
11.10. Microsoft Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 SWOT Analysis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us