North America Menstrual Cup Market Size, Share & Trends Analysis Report By Type (Reusable and Disposable), By Distribution Channel, By Material Type, By Country and Growth Forecast, 2025 - 2032

The North America Menstrual Cup Market would witness market growth of 4.8% CAGR during the forecast period (2025-2032).

The US market dominated the North America Menstrual Cup Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $351.6 million by 2032. The Canada market is experiencing a CAGR of 7.1% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 6.1% during (2025 - 2032).

This market has significantly transformed in recent years, fuelled by rising environmental concerns, demand for cost-effective menstrual hygiene products, and increased awareness about sustainable alternatives. These cups—small, flexible bell-shaped cups made of medical-grade silicone, rubber, or thermoplastic elastomer—are designed to be inserted into the vagina to collect menstrual fluid.

Unlike disposable pads and tampons, these cups are reusable and can last for years, reducing both cost and waste. As per the European Commission, mass-produced and single-use menstrual products contain plastic and other nonbiodegradable materials that harm the environment. Pads are made of 90% plastic, while tampons have at least 6% plastic.

The market is experiencing rapid global growth, particularly across North America, where a blend of policy support, rising e-commerce penetration, and demographic factors are creating fertile ground for sustainable menstrual hygiene solutions. In Canada, Mexico, and the United States, unique national trends are converging to elevate menstrual health awareness, product accessibility, and adopting eco-friendly alternatives like menstrual cups. Furthermore, in Canada, the government is actively addressing menstrual equity and access through targeted funding. As outlined in Budget 2022, the Menstrual Equity Fund (MEF) pilot program was introduced to tackle affordability and reduce stigma around menstrual products. The program's continuation in Budget 2024 reinforces Canada’s commitment to making menstrual products accessible through food banks and community organizations. With Mexico ranked among the top five countries globally in e-commerce retail growth, consumers now have greater access to a diverse range of menstrual hygiene products, including menstrual cups. This digital transformation improves availability and allows for education and outreach efforts via online platforms, helping reduce stigma and increase adoption, especially among urban millennials and Gen Z consumers. Therefore, rising e-commerce, high women population, and rising budget allocation for women’s health are propelling the growth of the market.

Based on Type, the market is segmented into Reusable and Disposable. Based on Distribution Channel, the market is segmented into Online Stores, Pharmacies, and Retail Stores. Based on Material Type, the market is segmented into Silicone, Thermoplastic, Latex, and Rubber. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Diva International Inc.
• &SISTERS LTD (Mooncup)
• Me Luna GmbH
• Lena Cup LLC
• The Flex Company
• Lyv Life, Inc. (Cora)
• Blossom Cup Inc.
• Fleurcup
• Peptonic Medical AB
• YUUKI Company s.r.o.

North America Menstrual Cup Market Report Segmentation

By Type

• Reusable
• Disposable

By Distribution Channel

• Online Stores
• Pharmacies
• Retail Stores

By Material Type

• Silicone
• Thermoplastic
• Latex
• Rubber

By Country

• US
• Canada
• Mexico
• Rest of North America