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North America Media Monitoring Tools Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment Type, By Enterprise Size, By Application, By Vertical, By Country and Growth Forecast, 2023 - 2030

Publisher Knowledge Based Value (KBV) Research
Published Aug 31, 2023
Length 143 Pages
SKU # KBV18251901

Description

North America Media Monitoring Tools Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment Type, By Enterprise Size, By Application, By Vertical, By Country and Growth Forecast, 2023 - 2030


The North America Media Monitoring Tools Market would witness market growth of 13.7% CAGR during the forecast period (2023-2030).

Media monitoring is the process of maintaining a tab on broadcast, online, and print media production. It uses tools to listen to millions of online conversations to learn what is being said about a specific brand, problem, person, or product. Social media monitoring can be active or passive, such as listening to people to determine what interests them or pursuing references to a certain brand, campaign, or action.

The necessity for efficient competition analysis (industry trend monitoring) and increased use of cloud-based solutions drives the market expansion. Additionally, the demand for effective crisis management solutions positively impacts the market. Moreover, during the forecast period, improvements in the field of AI and machine learning (offering more capable monitoring tools) are anticipated to offer lucrative potential for growth in the market.

Because of the modern era's strong digitalization and the increasing end-user adoption of web and social media platforms, there is an increase in the demand for monitoring tools among companies. The market growth is projected to be fuelled by rising investments in digital advertising and expanding internet usage. The emergence of social media platforms and the growing demand for digital platforms like online magazines, newspapers, and e-books are projected to expand the market.

International Trade Administration claims the U.S. M&E (Media and Entertainment) industry is the biggest in the world valued approximately $660 billion. These industries increased 5.23% annually, whereas the U.S. economy grew 2.21%. This growing dominance inside the advertising ecosystem has mirrored the continual collapse of conventional forms of advertising like print and radio. Another element influencing the shifting advertising landscape in the US is the growth of influencer marketing. Hundreds of millions follow social media influencers like Kylie Jenner and Selena Gomez, encouraging businesses to use them to market their goods & services. Considering this, the adoption of media monitoring tools in the region is predicted to grow as a result of increasing social media use and expanding media and entertainment sector.

The US market dominated the North America Media Monitoring Tools Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,809.6 million by 2030. The Canada market is experiencing a CAGR of 16.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 15.3% during (2023 - 2030).

Based on Component, the market is segmented into Software, and Services. Based on Deployment Type, the market is segmented into On-premise, and Cloud. Based on Enterprise Size, the market is segmented into SMEs, and Large Enterprises. Based on Application, the market is segmented into Broadcast Media Monitoring, Print Media Monitoring, Online Media Monitoring, Social Media Monitoring (Marketing, Monitoring & Analytics, Asset & Content Management, and Risk & Compliance), and Others. Based on Vertical, the market is segmented into Retail & Ecommerce, BFSI, IT & Telecom, Media & Entertainment, Healthcare, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)

Scope of the Study

Market Segments covered in the Report:

By Component
  • Software
  • Services
By Deployment Type
  • On-premise
  • Cloud
By Enterprise Size
  • SMEs
  • Large Enterprises
By Application
  • Broadcast Media Monitoring
  • Print Media Monitoring
  • Online Media Monitoring
  • Social Media Monitoring
  • Marketing
  • Monitoring & Analytics
  • Asset & Content Management
  • Risk & Compliance
  • Others
By Vertical
  • Retail & Ecommerce
  • BFSI
  • IT & Telecom
  • Media & Entertainment
  • Healthcare
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Snap, Inc.
  • Hootsuite, Inc.
  • Spotler Group
  • UNICEPTA GmbH
  • Onclusive, Inc (Symphony Technology Group)
  • BoomSonar Suite
  • Cision US Inc. (Platinum Equity, LLC)
  • Talkwalker Inc. (Marlin Equity Partners)
  • Meltwater
  • Agility PR Solutions LLC (Innodata Inc.)
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

143 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Media Monitoring Tools Market, by Component
1.4.2 North America Media Monitoring Tools Market, by Deployment Type
1.4.3 North America Media Monitoring Tools Market, by Enterprise Size
1.4.4 North America Media Monitoring Tools Market, by Application
1.4.5 North America Media Monitoring Tools Market, by Vertical
1.4.6 North America Media Monitoring Tools Market, by Country
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Force Analysis
Chapter 4. Strategies Deployed in Media Monitoring Tools Market
Chapter 5. North America Media Monitoring Tools Market by Component
5.1 North America Software Market by Region
5.2 North America Services Market by Region
Chapter 6. North America Media Monitoring Tools Market by Deployment Type
6.1 North America On-premise Market by Region
6.2 North America Cloud Market by Region
Chapter 7. North America Media Monitoring Tools Market by Enterprise Size
7.1 North America SMEs Market by Country
7.2 North America Large Enterprises Market by Country
Chapter 8. North America Media Monitoring Tools Market by Application
8.1 North America Broadcast Media Monitoring Market by Country
8.2 North America Print Media Monitoring Market by Country
8.3 North America Online Media Monitoring Market by Country
8.4 North America Social Media Monitoring Market by Country
8.5 North America Media Monitoring Tools Market by Social Media Monitoring Type
8.5.1 North America Marketing Market by Country
8.5.2 North America Monitoring & Analytics Market by Country
8.5.3 North America Asset & Content Management Market by Country
8.5.4 North America Risk & Compliance Market by Country
8.6 North America Others Market by Country
Chapter 9. North America Media Monitoring Tools Market by Vertical
9.1 North America Retail & Ecommerce Market by Country
9.2 North America BFSI Market by Country
9.3 North America IT & Telecom Market by Country
9.4 North America Media & Entertainment Market by Country
9.5 North America Healthcare Market by Country
9.6 North America Others Market by Country
Chapter 10. North America Media Monitoring Tools Market by Country
10.1 US Media Monitoring Tools Market
10.1.1 US Media Monitoring Tools Market by Component
10.1.2 US Media Monitoring Tools Market by Deployment Type
10.1.3 US Media Monitoring Tools Market by Enterprise Size
10.1.4 US Media Monitoring Tools Market by Application
10.1.4.1 US Media Monitoring Tools Market by Social Media Monitoring Type
10.1.5 US Media Monitoring Tools Market by Vertical
10.2 Canada Media Monitoring Tools Market
10.2.1 Canada Media Monitoring Tools Market by Component
10.2.2 Canada Media Monitoring Tools Market by Deployment Type
10.2.3 Canada Media Monitoring Tools Market by Enterprise Size
10.2.4 Canada Media Monitoring Tools Market by Application
10.2.4.1 Canada Media Monitoring Tools Market by Social Media Monitoring Type
10.2.5 Canada Media Monitoring Tools Market by Vertical
10.3 Mexico Media Monitoring Tools Market
10.3.1 Mexico Media Monitoring Tools Market by Component
10.3.2 Mexico Media Monitoring Tools Market by Deployment Type
10.3.3 Mexico Media Monitoring Tools Market by Enterprise Size
10.3.4 Mexico Media Monitoring Tools Market by Application
10.3.4.1 Mexico Media Monitoring Tools Market by Social Media Monitoring Type
10.3.5 Mexico Media Monitoring Tools Market by Vertical
10.4 Rest of North America Media Monitoring Tools Market
10.4.1 Rest of North America Media Monitoring Tools Market by Component
10.4.2 Rest of North America Media Monitoring Tools Market by Deployment Type
10.4.3 Rest of North America Media Monitoring Tools Market by Enterprise Size
10.4.4 Rest of North America Media Monitoring Tools Market by Application
10.4.4.1 Rest of North America Media Monitoring Tools Market by Social Media Monitoring Type
10.4.5 Rest of North America Media Monitoring Tools Market by Vertical
Chapter 11. Company Profiles
11.1 Snap, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.6 SWOT Analysis
11.2 Hootsuite, Inc.
11.2.1 Company Overview
11.2.2 SWOT Analysis
11.3 Spotler Group
11.3.1 Company Overview
11.3.2 Recent strategies and developments:
11.3.2.1 Acquisition and Mergers:
11.3.3 SWOT Analysis
11.4 UNICEPTA GmbH
11.4.1 Company Overview
11.4.2 SWOT Analysis
11.5 Onclusive, Inc (Symphony Technology Group)
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Product Launches and Product Expansions:
11.5.2.2 Acquisition and Mergers:
11.5.3 SWOT Analysis
11.6 BoomSonar Suite
11.6.1 Company Overview
11.7 Cision US Inc. (Platinum Equity, LLC)
11.7.1 Company Overview
11.7.2 Recent strategies and developments:
11.7.2.1 Acquisition and Mergers:
11.7.3 SWOT Analysis
11.8 Agility PR Solutions LLC (Innodata Inc.)
11.8.1 Company Overview
11.8.2 Recent strategies and developments:
11.8.2.1 Partnerships, Collaborations, and Agreements:
11.8.3 SWOT Analysis
11.9 Talkwalker Inc. (Marlin Equity Partners)
11.9.1 Company Overview
11.9.2 Recent strategies and developments:
11.9.2.1 Partnerships, Collaborations, and Agreements:
11.9.2.2 Acquisition and Mergers:
11.9.3 SWOT Analysis
11.10. Meltwater
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Acquisition and Mergers:
11.10.6 SWOT Analysis

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