Report cover image

North America Next-Generation Data Storage Market Size, Share & Industry Analysis Report By End-use, By Storage Technique (Magnetic Storage, SSD, and Hybrid Flash Array), By Storage Type (Local (on-premise), Remote (Cloud), and Hybrid), By Storage System

Publisher Knowledge Based Value (KBV) Research
Published Jan 22, 2026
Length 223 Pages
SKU # KBV20880544

Description

The North America Next Generation Data Storage Market is expected to reach $35.00 billion by 2027 and would witness market growth of 8.6% CAGR during the forecast period (2025-2032).

The US market dominated the North America Next Generation Data Storage Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $37,760.6 million by 2032. The Canada market is experiencing a CAGR of 11.2% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 10.2% during (2025 - 2032). The US and Canada led the North America Next Generation Data Storage Market by Country with a market share of 80.2% and 10% in 2024.

The North American next-generation data storage landscape has undergone significant changes as businesses and government agencies contend with the vast amounts of data generated by AI, ML, analytics, and cloud-native workloads. All-flash, NVMe-optimized, and software-defined storage architectures have replaced traditional disk- and tape-based systems. These new systems offer high performance, low latency, and scalability. Modern platforms combine smart software layers with self-management, predictive analytics, and better security. This enables businesses to maximize their resources, increase resilience, and streamline operations. The move toward converged and hyper-converged infrastructures makes it even easier to integrate computing, storage, and networking across on-premises, edge, and cloud environments.

The market is being shaped by several key trends, including the widespread adoption of NVMe and all-flash technologies, AI-driven monitoring built in, and robust support for hybrid and multi-cloud strategies. Companies like Dell Technologies and IBM continue to invest in advanced storage portfolios that enable data to move seamlessly, access files, blocks, and objects in a unified manner, and handle mission-critical workloads in both the private and public sectors. Increasingly, competitive differentiation is based on factors such as performance optimization, intelligent automation, and value-added services like predictive support and managed solutions. Overall, the market is shifting toward storage platforms that are agile, cloud-compatible, and feature built-in intelligence. These platforms are the backbone of digital transformation efforts across North America.

End-use Outlook

Based on End-use, the market is segmented into Business, and Home. With a compound annual growth rate (CAGR) of 10.5% over the projection period, the Business Market, dominate the Canada Next Generation Data Storage Market by End-use in 2024 and would be a prominent market until 2032. The Home market is expected to witness a CAGR of 12.9% during (2025 - 2032).

Storage Technique Outlook

Based on Storage Technique, the market is segmented into Magnetic Storage, SSD, and Hybrid Flash Array. The Magnetic Storage market segment dominated the US Next Generation Data Storage Market by Storage Technique is expected to grow at a CAGR of 7.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Hybrid Flash Array market is anticipated to grow as a CAGR of 8.4 % during the forecast period during (2025 - 2032).

Country Outlook

The U.S. leads the North American next-generation data storage market, driven by a high concentration of technology vendors, hyperscale cloud infrastructure, and widespread digital transformation across businesses. Rapid data growth from AI, advanced analytics, and cloud-native workloads is fueling U.S. investments in scalable storage technologies such as NVMe-over-fabric, software-defined, disaggregated, and composable architectures. Leading companies like Western Digital, KIOXIA, and NetApp are introducing AI- and HPC-optimized platforms, high-capacity flash, and collaborative ecosystems to boost performance, flexibility, and reliability. Growth is further accelerated by demand from hyperscale cloud and AI deployments requiring low latency and high throughput. Strategic partnerships between storage OEMs and cloud providers are intensifying competition around hybrid, multi-cloud, and AI-compatible solutions.

List of Key Companies Profiled
  • Dell Technologies, Inc.
  • Hewlett Packard Enterprise Company
  • NetApp, Inc.
  • Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • IBM Corporation
  • Micron Technology, Inc.
  • Fujitsu Limited
  • Western Digital Corporation
  • Pure storage Inc.
  • Hitachi, Ltd.
North America Next Generation Data Storage Market Report Segmentation

By End-use
  • Business
  • Cloud Service Providers
  • Healthcare
  • BFSI
  • Telecom Companies
  • Government Bodies
  • Retail
  • Other Business Type
  • Home
By Storage Technique
  • Magnetic Storage
  • SSD
  • Hybrid Flash Array
By Storage Type
  • Local (on-premise)
  • Remote (Cloud)
  • Hybrid
By Storage System
  • Direct-Attached Storage
  • Storage Area Network
  • Network-Attached Storage
  • Other Storage System
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

223 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Next Generation Data Storage Market, by End-use
1.4.2 North America Next Generation Data Storage Market, by Storage Technique
1.4.3 North America Next Generation Data Storage Market, by Storage Type
1.4.4 North America Next Generation Data Storage Market, by Storage System
1.4.5 North America Next Generation Data Storage Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – North America Next Generation Data Storage Market
Chapter 5. State of Competition – North America Next Generation Data Storage Market
Chapter 6. Market Consolidation – North America Next Generation Data Storage Market
Chapter 7. Key Customer Criteria – North America Next Generation Data Storage Market
Chapter 8. Product Life Cycle – Next Generation Data Storage Market
Chapter 9. Value Chain Analysis of Next Generation Data Storage Market
Chapter 10. Competition Analysis - Global
10.1 KBV Cardinal Matrix
10.2 Recent Industry Wide Strategic Developments
10.2.1 Partnerships, Collaborations and Agreements
10.2.2 Product Launches and Product Expansions
10.2.3 Acquisition and Mergers
10.3 Market Share Analysis, 2024
10.4 Top Winning Strategies
10.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
10.4.2 Key Strategic Move: (Product Launches and Product Expansions : 2024, Feb – 2025, Apr) Leading Players
10.5 Porter Five Forces Analysis
Chapter 11. North America Next Generation Data Storage Market by End-use
11.1 North America Business Market by Region
11.2 North America Next Generation Data Storage Market by Business Type
11.2.1 North America Cloud Service Providers Market by Country
11.2.2 North America Healthcare Market by Country
11.2.3 North America BFSI Market by Country
11.2.4 North America Telecom Companies Market by Country
11.2.5 North America Government Bodies Market by Country
11.2.6 North America Retail Market by Country
11.2.7 North America Other Business Type Market by Country
11.3 North America Home Market by Region
Chapter 12. North America Next Generation Data Storage Market by Storage Technique
12.1 North America Magnetic Storage Market by Country
12.2 North America SSD Market by Country
12.3 North America Hybrid Flash Array Market by Country
Chapter 13. North America Next Generation Data Storage Market by Storage Type
13.1 North America Local (on-premise) Market by Country
13.2 North America Remote (Cloud) Market by Country
13.3 North America Hybrid Market by Country
Chapter 14. North America Next Generation Data Storage Market by Storage System
14.1 North America Direct-Attached Storage Market by Country
14.2 North America Storage Area Network Market by Country
14.3 North America Network-Attached Storage Market by Country
14.4 North America Other Storage System Market by Country
Chapter 15. North America Next Generation Data Storage Market by Country
15.1 US Next Generation Data Storage Market
15.1.1 US Next Generation Data Storage Market by End-use
15.1.1.1 US Next Generation Data Storage Market by Business Type
15.1.2 US Next Generation Data Storage Market by Storage Technique
15.1.3 US Next Generation Data Storage Market by Storage Type
15.1.4 US Next Generation Data Storage Market by Storage System
15.2 Canada Next Generation Data Storage Market
15.2.1 Canada Next Generation Data Storage Market by End-use
15.2.1.1 Canada Next Generation Data Storage Market by Business Type
15.2.2 Canada Next Generation Data Storage Market by Storage Technique
15.2.3 Canada Next Generation Data Storage Market by Storage Type
15.2.4 Canada Next Generation Data Storage Market by Storage System
15.3 Mexico Next Generation Data Storage Market
15.3.1 Mexico Next Generation Data Storage Market by End-use
15.3.1.1 Mexico Next Generation Data Storage Market by Business Type
15.3.2 Mexico Next Generation Data Storage Market by Storage Technique
15.3.3 Mexico Next Generation Data Storage Market by Storage Type
15.3.4 Mexico Next Generation Data Storage Market by Storage System
15.4 Rest of North America Next Generation Data Storage Market
15.4.1 Rest of North America Next Generation Data Storage Market by End-use
15.4.1.1 Rest of North America Next Generation Data Storage Market by Business Type
15.4.2 Rest of North America Next Generation Data Storage Market by Storage Technique
15.4.3 Rest of North America Next Generation Data Storage Market by Storage Type
15.4.4 Rest of North America Next Generation Data Storage Market by Storage System
Chapter 16. Company Profiles
16.1 Dell Technologies, Inc.
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Segmental and Regional Analysis
16.1.4 Research & Development Expense
16.1.5 Recent strategies and developments:
16.1.5.1 Product Launches and Product Expansions:
16.1.6 SWOT Analysis
16.2 Hewlett Packard Enterprise Company
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Segmental and Regional Analysis
16.2.4 Research & Development Expense
16.2.5 Recent strategies and developments:
16.2.5.1 Product Launches and Product Expansions:
16.2.6 SWOT Analysis
16.3 NetApp, Inc.
16.3.1 Company Overview
16.3.2 Financial Analysis
16.3.3 Segmental Analysis
16.3.4 Research & Development Expenses
16.3.5 Recent strategies and developments:
16.3.5.1 Partnerships, Collaborations, and Agreements:
16.3.5.2 Product Launches and Product Expansions:
16.3.6 SWOT Analysis
16.4 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.4.4 Research & Development Expenses
16.4.5 Recent strategies and developments:
16.4.5.1 Partnerships, Collaborations, and Agreements:
16.4.5.2 Product Launches and Product Expansions:
16.4.6 SWOT Analysis
16.5 IBM Corporation
16.5.1 Company Overview
16.5.2 Financial Analysis
16.5.3 Regional & Segmental Analysis
16.5.4 Research & Development Expenses
16.5.5 Recent strategies and developments:
16.5.5.1 Product Launches and Product Expansions:
16.5.5.2 Acquisition and Mergers:
16.5.6 SWOT Analysis
16.6 Micron Technology, Inc.
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Regional Analysis
16.6.4 Research & Development Expenses
16.6.5 Recent strategies and developments:
16.6.5.1 Partnerships, Collaborations, and Agreements:
16.6.5.2 Product Launches and Product Expansions:
16.6.6 SWOT Analysis
16.7 Fujitsu Limited
16.7.1 Company Overview
16.7.2 Financial Analysis
16.7.3 Segmental and Regional Analysis
16.7.4 Research & Development Expenses
16.7.5 SWOT Analysis
16.8 Western Digital Corporation
16.8.1 Company Overview
16.8.2 Financial Analysis
16.8.3 Segmental and Regional Analysis
16.8.4 Research & Development Expenses
16.8.5 Recent strategies and developments:
16.8.5.1 Product Launches and Product Expansions:
16.8.6 SWOT Analysis
16.9 Pure storage Inc.
16.9.1 Company Overview
16.9.2 Financial Analysis
16.9.3 Regional Analysis
16.9.4 Research & Development Expenses
16.9.5 Recent strategies and developments:
16.9.5.1 Partnerships, Collaborations, and Agreements:
16.9.5.2 Product Launches and Product Expansions:
16.10. Hitachi, Ltd.
16.10.1 Company Overview
16.10.2 Financial Analysis
16.10.3 Segmental and Regional Analysis
16.10.4 Research & Development Expenses
16.10.5 Recent strategies and developments:
16.10.5.1 Product Launches and Product Expansions:
16.10.6 SWOT Analysis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us