North America Electric Rice Cooker Market Size, Share & Industry Analysis Report By Application (Household and Commercial), By Distribution Channel (Offline and Online), By Product (Standard, Multifunctional, Induction and Other Product), By Country and G
Description
The North America Electric Rice Cooker Market would witness market growth of 9.1% CAGR during the forecast period (2025-2032). In the year 2021, the North America market's volume surged to 2,332.9 Thousand Units, showcasing a growth of 12.8% (2021-2024).
The commercial application segment covers usage of electric rice cookers in non-residential settings — such as restaurants, hotels, catering services, cafeterias, institutional kitchens (schools, hospitals) and other food-service operations. In such settings, the requirements differ from household use: higher capacity, durability, faster throughput, consistency under demanding usage, often larger batch sizes and reliability under continuous use. Thus, the commercial application segment in US market consumed 382.3 Thousand Units in 2024.
The US market dominated the North America Electric Rice Cooker Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $627.4 Million by 2032. The Canada market is experiencing a CAGR of 11% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 10.5% during (2025 - 2032). The US and Canada led the North America Electric Rice Cooker Market by Country with a market share of 73.2% and 14.6% in 2024.
The evolution of the electric rice cooker in North America reflects a journey from niche appliance to mainstream kitchen essential, driven by technological adaptation, cultural diversification, and lifestyle shifts. Originating from Japanese innovations of the 1950s, electric rice cookers entered North American markets gradually, propelled by immigration, rising multicultural cuisine interest, and growing demand for convenient, automated cooking solutions. Modern models now feature advanced technologies such as microcomputer controls, multifunctional settings, and smart connectivity, catering to households that value efficiency, health, and compact design.
The market’s growth is supported by trends such as multicultural cuisine adoption, urban living, and smart appliance integration, while manufacturers employ strategies focused on localisation, omnichannel distribution, and health-centric branding. Competition remains balanced between global brands and niche players, differentiated by design, capacity, and innovation. Brands increasingly position rice cookers as versatile “healthy meal makers,” appealing to both traditional and modern consumers. Thus, the North American electric rice cooker market continues to expand steadily, driven by evolving culinary preferences and the pursuit of kitchen convenience.
Application Outlook
Based on Application, the market is segmented into Household and Commercial. With a compound annual growth rate (CAGR) of 10.7% over the projection period, the Household Market, dominate the Canada Electric Rice Cooker Market by Application in 2024 and would be a prominent market until 2032. The Commercial market is expected to witness a CAGR of 11.7% during (2025 - 2032).
Product Outlook
Based on Product, the market is segmented into Standard, Multifunctional, Induction and Other Product. The Standard market segment dominated the US Electric Rice Cooker Market by Product is expected to grow at a CAGR of 7.8 % during the forecast period thereby continuing its dominance until 2032. Also, The Induction market is anticipated to grow as a CAGR of 8.8 % during the forecast period during (2025 - 2032).
Country Outlook
The U.S. electric rice cooker market has evolved into a mainstream small kitchen-appliance category, driven by busy lifestyles, growing culinary diversity, and the rising appeal of convenient, health-oriented cooking. Increasing adoption stems from dual-income households and consumers seeking multifunctional devices capable of preparing various grains and steamed meals. Trends such as smart connectivity, compact premium designs, and online retail expansion are broadening the appliance’s reach beyond traditional Asian households to professionals and smaller kitchens. However, competition from multi-cookers and perceptions of limited utility pose challenges. Overall, brand reputation, innovative features, and strong distribution networks are key differentiators in this mature yet steadily expanding market.
List of Key Companies Profiled
By Application (Volume, Thousand Units, USD Billion, 2021-2032)
The commercial application segment covers usage of electric rice cookers in non-residential settings — such as restaurants, hotels, catering services, cafeterias, institutional kitchens (schools, hospitals) and other food-service operations. In such settings, the requirements differ from household use: higher capacity, durability, faster throughput, consistency under demanding usage, often larger batch sizes and reliability under continuous use. Thus, the commercial application segment in US market consumed 382.3 Thousand Units in 2024.
The US market dominated the North America Electric Rice Cooker Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $627.4 Million by 2032. The Canada market is experiencing a CAGR of 11% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 10.5% during (2025 - 2032). The US and Canada led the North America Electric Rice Cooker Market by Country with a market share of 73.2% and 14.6% in 2024.
The evolution of the electric rice cooker in North America reflects a journey from niche appliance to mainstream kitchen essential, driven by technological adaptation, cultural diversification, and lifestyle shifts. Originating from Japanese innovations of the 1950s, electric rice cookers entered North American markets gradually, propelled by immigration, rising multicultural cuisine interest, and growing demand for convenient, automated cooking solutions. Modern models now feature advanced technologies such as microcomputer controls, multifunctional settings, and smart connectivity, catering to households that value efficiency, health, and compact design.
The market’s growth is supported by trends such as multicultural cuisine adoption, urban living, and smart appliance integration, while manufacturers employ strategies focused on localisation, omnichannel distribution, and health-centric branding. Competition remains balanced between global brands and niche players, differentiated by design, capacity, and innovation. Brands increasingly position rice cookers as versatile “healthy meal makers,” appealing to both traditional and modern consumers. Thus, the North American electric rice cooker market continues to expand steadily, driven by evolving culinary preferences and the pursuit of kitchen convenience.
Application Outlook
Based on Application, the market is segmented into Household and Commercial. With a compound annual growth rate (CAGR) of 10.7% over the projection period, the Household Market, dominate the Canada Electric Rice Cooker Market by Application in 2024 and would be a prominent market until 2032. The Commercial market is expected to witness a CAGR of 11.7% during (2025 - 2032).
Product Outlook
Based on Product, the market is segmented into Standard, Multifunctional, Induction and Other Product. The Standard market segment dominated the US Electric Rice Cooker Market by Product is expected to grow at a CAGR of 7.8 % during the forecast period thereby continuing its dominance until 2032. Also, The Induction market is anticipated to grow as a CAGR of 8.8 % during the forecast period during (2025 - 2032).
Country Outlook
The U.S. electric rice cooker market has evolved into a mainstream small kitchen-appliance category, driven by busy lifestyles, growing culinary diversity, and the rising appeal of convenient, health-oriented cooking. Increasing adoption stems from dual-income households and consumers seeking multifunctional devices capable of preparing various grains and steamed meals. Trends such as smart connectivity, compact premium designs, and online retail expansion are broadening the appliance’s reach beyond traditional Asian households to professionals and smaller kitchens. However, competition from multi-cookers and perceptions of limited utility pose challenges. Overall, brand reputation, innovative features, and strong distribution networks are key differentiators in this mature yet steadily expanding market.
List of Key Companies Profiled
- TTK Prestige Limited
- Zojirushi Corporation
- Panasonic Holdings Corporation
- Wonderchef Home Appliances Pvt. Ltd.
- Koninklijke Philips N.V.
- Breville Group Limited
- AB Electrolux
- Bajaj Electricals Limited
- Newell Brands Inc.
- Groupe SEB
By Application (Volume, Thousand Units, USD Billion, 2021-2032)
- Household
- Commercial
- Offline
- Online
- Standard
- Multifunctional
- Induction
- Other Product
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
165 Pages
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Electric Rice Cooker Market, by Application
- 1.4.2 North America Electric Rice Cooker Market, by Distribution Channel
- 1.4.3 North America Electric Rice Cooker Market, by Product
- 1.4.4 North America Electric Rice Cooker Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
- Chapter 4. Market Trends – North America Electric Rice Cooker Market
- Chapter 5. State of Competition – North America Electric Rice Cooker Market
- Chapter 6. Value Chain Analysis of Electric Rice Cooker Market
- Chapter 7. Product Life Cycle –Electric Rice Cooker Market
- Chapter 8. Market Consolidation –Electric Rice Cooker Market
- Chapter 9. Key Customer Criteria –Electric Rice Cooker Market
- Chapter 10. North America Electric Rice Cooker Market by Application
- 10.1 North America Household Market by Region
- 10.2 North America Commercial Market by Region
- Chapter 11. North America Electric Rice Cooker Market by Distribution Channel
- 11.1 North America Offline Market by Country
- 11.2 North America Online Market by Country
- Chapter 12. North America Electric Rice Cooker Market by Product
- 12.1 North America Standard Market by Country
- 12.2 North America Multifunctional Market by Country
- 12.3 North America Induction Market by Country
- 12.4 North America Other Product Market by Country
- Chapter 13. North America Electric Rice Cooker Market by Country
- 13.1 US Electric Rice Cooker Market
- 13.1.1 US Electric Rice Cooker Market by Application
- 13.1.2 US Electric Rice Cooker Market by Distribution Channel
- 13.1.3 US Electric Rice Cooker Market by Product
- 13.2 Canada Electric Rice Cooker Market
- 13.2.1 Canada Electric Rice Cooker Market by Application
- 13.2.2 Canada Electric Rice Cooker Market by Distribution Channel
- 13.2.3 Canada Electric Rice Cooker Market by Product
- 13.3 Mexico Electric Rice Cooker Market
- 13.3.1 Mexico Electric Rice Cooker Market by Application
- 13.3.2 Mexico Electric Rice Cooker Market by Distribution Channel
- 13.3.3 Mexico Electric Rice Cooker Market by Product
- 13.4 Rest of North America Electric Rice Cooker Market
- 13.4.1 Rest of North America Electric Rice Cooker Market by Application
- 13.4.2 Rest of North America Electric Rice Cooker Market by Distribution Channel
- 13.4.3 Rest of North America Electric Rice Cooker Market by Product
- Chapter 14. Company Profiles
- 14.1 TTK Prestige Limited
- 14.1.1 Company Overview
- 14.1.2 Financial Analysis
- 14.1.3 Regional Analysis
- 14.1.4 Research & Development Expenses
- 14.1.5 Recent strategies and developments:
- 14.1.5.1 Product Launches and Product Expansions:
- 14.1.6 SWOT Analysis
- 14.2 Zojirushi Corporation
- 14.2.1 Company Overview
- 14.2.2 Financial Analysis
- 14.2.3 Regional Analysis
- 14.2.4 Research & Development Expenses
- 14.2.5 Recent strategies and developments:
- 14.2.5.1 Partnerships, Collaborations, and Agreements:
- 14.3 Panasonic Holdings Corporation
- 14.3.1 Company Overview
- 14.3.2 Financial Analysis
- 14.3.3 Segmental and Regional Analysis
- 14.3.4 Research & Development Expenses
- 14.3.5 Recent strategies and developments:
- 14.3.5.1 Product Launches and Product Expansions:
- 14.3.6 SWOT Analysis
- 14.4 Wonderchef Home Appliances Pvt. Ltd.
- 14.4.1 Company Overview
- 14.5 Koninklijke Philips N.V.
- 14.5.1 Company Overview
- 14.5.2 Financial Analysis
- 14.5.3 Segmental and Regional Analysis
- 14.5.4 Research & Development Expense
- 14.5.5 SWOT Analysis
- 14.6 Breville Group Limited
- 14.6.1 Company Overview
- 14.6.2 Financial Analysis
- 14.6.3 Regional Analysis
- 14.6.4 SWOT Analysis
- 14.7 AB Electrolux
- 14.7.1 Company Overview
- 14.7.2 Financial Analysis
- 14.7.3 Segmental and Regional Analysis
- 14.7.4 Research & Development Expenses
- 14.7.5 SWOT Analysis
- 14.8 Bajaj Electricals Limited
- 14.8.1 Company Overview
- 14.8.2 Financial Analysis
- 14.8.3 Segmental Analysis
- 14.8.4 Research & Development Expenses
- 14.9 Newell Brands, Inc.
- 14.9.1 Company Overview
- 14.9.2 Financial Analysis
- 14.9.3 Segmental and Regional Analysis
- 14.9.4 Research & Development Expenses
- 14.9.5 SWOT Analysis
- 14.10. Groupe SEB
- 14.10.1 Company Overview
- 14.10.2 Financial Analysis
- 14.10.3 Segmental and Regional Analysis
- 14.10.4 Research & Development Expenses
- 14.10.5 SWOT Analysis
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