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North America Digital Marketing Software Market Size, Share & Trends Analysis Report By Type, By Organization Size (Large Enterprises and SMEs), By Deployment Mode (Cloud and On-Premise), By Vertical, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Dec 31, 2024
Length 143 Pages
SKU # KBV19494045

Description

North America Digital Marketing Software Market Size, Share & Trends Analysis Report By Type, By Organization Size (Large Enterprises and SMEs), By Deployment Mode (Cloud and On-Premise), By Vertical, By Country and Growth Forecast, 2024 - 2031


The North America Digital Marketing Software Market would witness market growth of 18.5% CAGR during the forecast period (2024-2031).

The US market dominated the North America Digital Marketing Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $85,519.9 million by 2031. The Canada market is experiencing a CAGR of 19.9% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 19.6% during (2024 - 2031).

DMS is a suite of tools, platforms, and technologies businesses use to plan, execute, manage, and analyze digital marketing campaigns. These tools enable companies to reach their target audiences, optimize marketing strategies, and achieve business objectives through various digital channels such as social media, email, websites, search engines, and mobile applications.

The pervasive adoption of digital platforms across industries is closely associated with the rapid growth of this market. As consumers increasingly shift from traditional media to digital channels, businesses must adapt their strategies. According to the ITU, internet penetration reached 68% in 2024, with 5.5 billion people actively using the internet.

Canada’s expanding media industry, particularly in film, television, and digital content production, is pivotal in driving the demand for this software. In 2021, the media sector generated $11.3 billion in operating revenue, reflecting a 20.2% increase from the previous year, with television productions contributing 59.2% of total revenue. Mexico’s digital marketing software market is driven by its increasing emphasis on digital transformation and expanding internet accessibility. The robust manufacturing sector, led by industries such as automotive and electronics, is also driving the demand for this software. In Q1 2024, the sector contributed $6.26 trillion MXN to the national GDP, highlighting its economic significance. The rise of digital marketing solutions in Mexico is propelled by the need to enhance brand visibility, automate marketing workflows, and effectively engage with a growing digital consumer base. Therefore, the region will present lucrative opportunities for market growth throughout the forecast period.

Based on Type, the market is segmented into Software (CRM Software, Email Marketing Software, Social Media Advertising, Web Content Management Software, Real-Time Monitoring, and Other Software Type) and Services (Professional Services and Managed Services). Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment Mode, the market is segmented Cloud and On-Premise. Based on Vertical, the market is segmented into Consumer Goods & Retail, BFSI, Media & Entertainment, Healthcare, Travel & Hospitality, Education, Manufacturing, Transportation & Logistics, and Other Verticals. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Adobe, Inc.
  • Canva Pty Ltd.
  • HubSpot, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • SAS Institute Inc.
  • Google LLC (Alphabet Inc.)
North America Digital Marketing Software Market Report Segmentation

By Type
  • Software
  • CRM Software
  • Email Marketing Software
  • Social Media Advertising
  • Web Content Management Software
  • Real-Time Monitoring
  • Other Software Type
  • Services
  • Professional Services
  • Managed Services
By Organization Size
  • Large Enterprises
  • SMEs
By Deployment Mode
  • Cloud
  • On-Premise
By Vertical
  • Consumer Goods & Retail
  • BFSI
  • Media & Entertainment
  • Healthcare
  • Travel & Hospitality
  • Education
  • Manufacturing
  • Transportation & Logistics
  • Other Verticals
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

143 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Digital Marketing Software Market, by Type
1.4.2 North America Digital Marketing Software Market, by Organization Size
1.4.3 North America Digital Marketing Software Market, by Vertical
1.4.4 North America Digital Marketing Software Market, by Deployment Mode
1.4.5 North America Digital Marketing Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Digital Marketing Software Market.
4.3 Porter Five Forces Analysis
Chapter 5. North America Digital Marketing Software Market by Type
5.1 North America Software Market by Region
5.2 North America Digital Marketing Software Market by Software Type
5.2.1 North America CRM Software Market by Country
5.2.2 North America Email Marketing Software Market by Country
5.2.3 North America Social Media Advertising Market by Country
5.2.4 North America Web Content Management Software Market by Country
5.2.5 North America Real-Time Monitoring Market by Country
5.2.6 North America Other Software Type Market by Country
5.3 North America Services Market by Region
5.4 North America Digital Marketing Software Market by Services Type
5.4.1 North America Professional Services Market by Country
5.4.2 North America Managed Services Market by Country
Chapter 6. North America Digital Marketing Software Market by Organization Size
6.1 North America Large Enterprises Market by Region
6.2 North America SMEs Market by Region
Chapter 7. North America Digital Marketing Software Market by Deployment Mode
7.1 North America Cloud Market by Country
7.2 North America On-Premise Market by Country
Chapter 8. North America Digital Marketing Software Market by Vertical
8.1 North America Consumer Goods & Retail Market by Country
8.2 North America BFSI Market by Country
8.3 North America Media & Entertainment Market by Country
8.4 North America Healthcare Market by Country
8.5 North America Travel & Hospitality Market by Country
8.6 North America Education Market by Country
8.7 North America Manufacturing Market by Country
8.8 North America Transportation & Logistics Market by Country
8.9 North America Other Verticals Market by Country
Chapter 9. North America Digital Marketing Software Market by Country
9.1 US Digital Marketing Software Market
9.1.1 US Digital Marketing Software Market by Type
9.1.1.1 US Digital Marketing Software Market by Software Type
9.1.1.2 US Digital Marketing Software Market by Services Type
9.1.2 US Digital Marketing Software Market by Organization Size
9.1.3 US Digital Marketing Software Market by Deployment Mode
9.1.4 US Digital Marketing Software Market by Vertical
9.2 Canada Digital Marketing Software Market
9.2.1 Canada Digital Marketing Software Market by Type
9.2.1.1 Canada Digital Marketing Software Market by Software Type
9.2.1.2 Canada Digital Marketing Software Market by Services Type
9.2.2 Canada Digital Marketing Software Market by Organization Size
9.2.3 Canada Digital Marketing Software Market by Deployment Mode
9.2.4 Canada Digital Marketing Software Market by Vertical
9.3 Mexico Digital Marketing Software Market
9.3.1 Mexico Digital Marketing Software Market by Type
9.3.1.1 Mexico Digital Marketing Software Market by Software Type
9.3.1.2 Mexico Digital Marketing Software Market by Services Type
9.3.2 Mexico Digital Marketing Software Market by Organization Size
9.3.3 Mexico Digital Marketing Software Market by Deployment Mode
9.3.4 Mexico Digital Marketing Software Market by Vertical
9.4 Rest of North America Digital Marketing Software Market
9.4.1 Rest of North America Digital Marketing Software Market by Type
9.4.1.1 Rest of North America Digital Marketing Software Market by Software Type
9.4.1.2 Rest of North America Digital Marketing Software Market by Services Type
9.4.2 Rest of North America Digital Marketing Software Market by Organization Size
9.4.3 Rest of North America Digital Marketing Software Market by Deployment Mode
9.4.4 Rest of North America Digital Marketing Software Market by Vertical
Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Canva Pty Ltd.
10.2.1 Company Overview
10.2.2 SWOT Analysis
10.3 HubSpot, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.5.3 Acquisition and Mergers:
10.4 IBM Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional & Segmental Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.6 SWOT Analysis
10.5 Microsoft Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 Oracle Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 SWOT Analysis
10.7 Salesforce, Inc.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 Recent strategies and developments:
10.7.5.1 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 SAP SE
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional Analysis
10.8.4 Research & Development Expense
10.8.5 SWOT Analysis
10.9 SAS Institute, Inc.
10.9.1 Company Overview
10.9.2 SWOT Analysis
10.10. Google LLC (Alphabet Inc.)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expense
10.10.5 SWOT Analysis

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