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North America Data Monetization Market Size, Share & Trends Analysis Report By Organization Size (Large Enterprises, and SMEs), By Method, By Vertical, By Component, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Apr 02, 2025
Length 156 Pages
SKU # KBV19948181

Description

The North America Data Monetization Market would witness market growth of 23.8% CAGR during the forecast period (2024-2031).

The US market dominated the North America Data Monetization Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,720.9 million by 2031. The Canada market is experiencing a CAGR of 25.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 25% during (2024 - 2031).

Data has emerged as one of the most valuable assets for organizations across industries. These monetization refers to leveraging data to create economic value by improving internal operations or transforming it into a revenue-generating product or service. As businesses increasingly recognize the power of data, this market has witnessed significant growth, fuelled by technological advancements, evolving business models, and a growing appetite for data-driven insights.

This market encompasses various strategies and approaches, from direct monetization—such as selling raw or processed data—to indirect monetization, where data enhances operational efficiency or informs strategic decisions. Organizations are tapping into vast reservoirs of structured and unstructured data from customer interactions, IoT devices, social media, and operational systems.

In Mexico, the rapid expansion of the e-commerce sector is a key driver of this monetization. The country ranked among the top five globally for e-commerce retail growth in 2022, with the market reaching a value of $26.2 billion—23% higher than in 2021. The number of e-commerce users also grew significantly, rising by 5.5 million to reach 63 million. This digital boom generates massive amounts of consumer data, which businesses leverage for personalized marketing, fraud detection, and demand forecasting. Likewise, in Canada, the government’s investment of $196.1 billion over ten years to improve healthcare services, including $46.2 billion in new funding, is expected to drive data monetization in the healthcare sector. With an increasing focus on digital health records, AI-powered diagnostics, and telemedicine, healthcare providers are generating and utilizing vast amounts of patient data. This data is monetized through predictive analytics, personalized treatment recommendations, and operational efficiency improvements. Hence, the rapid growth of Mexico’s e-commerce sector, Canada’s rising healthcare investments, and the dominance of the U.S. IT industry are collectively fuelling the expansion of the market in North America.

Based on Organization Size, the market is segmented into Large Enterprises, and SMEs. Based on Method, the market is segmented into Analytics-enabled Platform as a Service, Embedded Analytics, Insight as a Service, and Data as a Service. Based on Vertical, the market is segmented into BFSI, Telecommunications & IT, Manufacturing, E-commerce & Retail, Energy & Utilities, Healthcare, and Other Vertical. Based on Component, the market is segmented into Tools, Implementation & Integration, Services, Consulting, Supporting & Maintenance, and Research & Development. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Accenture PLC
  • Cisco Systems, Inc.
  • Salesforce, Inc.
  • IBM Corporation
  • Infosys Limited
  • SAP SE
  • Oracle Corporation
  • Google LLC (Alphabet Inc.)
  • Microsoft Corporation
  • Siemens AG
North America Data Monetization Market Report Segmentation

By Organization Size
  • Large Enterprises
  • SMEs
By Method
  • Analytics-enabled Platform as a Service
  • Embedded Analytics
  • Insight as a Service
  • Data as a Service
By Vertical
  • BFSI
  • Telecommunications & IT
  • Manufacturing
  • E-commerce & Retail
  • Energy & Utilities
  • Healthcare
  • Other Vertical
By Component
  • Tools
  • Implementation & Integration
  • Services
  • Consulting
  • Supporting & Maintenance
  • Research & Development
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

156 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Data Monetization Market, by Organization Size
1.4.2 North America Data Monetization Market, by Method
1.4.3 North America Data Monetization Market, by Vertical
1.4.4 North America Data Monetization Market, by Component
1.4.5 North America Data Monetization Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2023, Mar – 2025, Mar) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Data Monetization Market by Organization Size
5.1 North America Large Enterprises Market by Region
5.2 North America SMEs Market by Region
Chapter 6. North America Data Monetization Market by Method
6.1 North America Analytics-enabled Platform as a Service Market by Country
6.2 North America Embedded Analytics Market by Country
6.3 North America Insight as a Service Market by Country
6.4 North America Data as a Service Market by Country
Chapter 7. North America Data Monetization Market by Vertical
7.1 North America BFSI Market by Country
7.2 North America Telecommunications & IT Market by Country
7.3 North America Manufacturing Market by Country
7.4 North America E-commerce & Retail Market by Country
7.5 North America Energy & Utilities Market by Country
7.6 North America Healthcare Market by Country
7.7 North America Other Vertical Market by Country
Chapter 8. North America Data Monetization Market by Component
8.1 North America Tools Market by Country
8.2 North America Implementation & Integration Market by Country
8.3 North America Services Market by Country
8.4 North America Consulting Market by Country
8.5 North America Supporting & Maintenance Market by Country
8.6 North America Research & Development Market by Country
Chapter 9. North America Data Monetization Market by Country
9.1 US Data Monetization Market
9.1.1 US Data Monetization Market by Organization Size
9.1.2 US Data Monetization Market by Method
9.1.3 US Data Monetization Market by Vertical
9.1.4 US Data Monetization Market by Component
9.2 Canada Data Monetization Market
9.2.1 Canada Data Monetization Market by Organization Size
9.2.2 Canada Data Monetization Market by Method
9.2.3 Canada Data Monetization Market by Vertical
9.2.4 Canada Data Monetization Market by Component
9.3 Mexico Data Monetization Market
9.3.1 Mexico Data Monetization Market by Organization Size
9.3.2 Mexico Data Monetization Market by Method
9.3.3 Mexico Data Monetization Market by Vertical
9.3.4 Mexico Data Monetization Market by Component
9.4 Rest of North America Data Monetization Market
9.4.1 Rest of North America Data Monetization Market by Organization Size
9.4.2 Rest of North America Data Monetization Market by Method
9.4.3 Rest of North America Data Monetization Market by Vertical
9.4.4 Rest of North America Data Monetization Market by Component
Chapter 10. Company Profiles
10.1 Accenture PLC
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental Analysis
10.1.4 Recent strategies and developments:
10.1.4.1 Partnerships, Collaborations, and Agreements:
10.1.5 SWOT Analysis
10.2 Cisco Systems, Inc.
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.5.3 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 Salesforce, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 IBM Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional & Segmental Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.6 SWOT Analysis
10.5 Infosys Limited
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 SWOT Analysis
10.6 SAP SE
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 SWOT Analysis
10.7 Oracle Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Acquisition and Mergers:
10.7.6 SWOT Analysis
10.8 Google LLC (Alphabet Inc.)
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expenses
10.8.5 SWOT Analysis
10.9 Microsoft Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expenses
10.9.5 Recent strategies and developments:
10.9.5.1 Partnerships, Collaborations, and Agreements:
10.9.5.2 Product Launches and Product Expansions:
10.9.6 SWOT Analysis
10.10. Siemens AG
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expense
10.10.5 SWOT Analysis

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