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North America Marketing Automation Market Size, Share & Industry Analysis Report By Deployment (On-premise and Hosted), By Enterprise Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Solution, By Country and Growth Forecast,

Publisher Knowledge Based Value (KBV) Research
Published Sep 30, 2025
Length 179 Pages
SKU # KBV20463480

Description

The North America Marketing Automation Market would witness market growth of 10.7% CAGR during the forecast period (2025-2032).

The US market dominated the North America Marketing Automation Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $23,998.2 million by 2032. The Canada market is experiencing a CAGR of 13.2% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 12.2% during (2025 - 2032). The US and Canada led the North America Marketing Automation Market by Country with a market share of 76.2% and 11.9% in 2024.

Marketing automation in North America has matured from simple email tools into a core component of customer engagement across businesses of all sizes. Initially focused on batch emails and drip campaigns, the field expanded with the rise of CRM, digital advertising, and cloud computing—allowing automation to support lead scoring, behavior-based messaging, and cross-channel coordination. The adoption of mobile, integration with analytics and sales tools, and increased regulatory oversight (e.g., CAN-SPAM, state privacy laws) further shaped its development. Today, automation platforms are expected to deliver not only efficiency but also seamless, personalized, and compliant customer experiences across channels.

Key trends include AI-driven personalization and predictive marketing, omnichannel journey orchestration, and growing emphasis on first-party data and privacy compliance. Leading vendors invest in AI, platform integration, customer education, and vertical-specific solutions, targeting both SMEs and large enterprises. Competition is intense, with full-suite providers battling agile niche players, and M&A activity reshaping the landscape. Trust, compliance, ease of use, and innovation speed are key differentiators, while geographic and regulatory variation within North America creates room for tailored offerings across markets like the U.S. and Canada.

Enterprise Size Outlook

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). With a compound annual growth rate (CAGR) of 11.7% over the projection period, the Large Enterprises Market, dominate the Mexico Marketing Automation Market by Enterprise Size in 2024 and would be a prominent market until 2032. The Small & Medium Enterprises (SMEs) market is expected to witness a CAGR of 12.9% during (2025 - 2032).

Deployment Outlook

Based on Deployment, the market is segmented into On-premise and Hosted. The On-premise market segment dominated the Canada Marketing Automation Market by Deployment is expected to grow at a CAGR of 12.7 % during the forecast period thereby continuing its dominance until 2032. Also, The Hosted market is anticipated to grow as a CAGR of 14 % during the forecast period during (2025 - 2032).

Country Outlook

The U.S. marketing automation market is very advanced and important to modern marketing because it makes things more efficient, personal, and accessible across all channels. Companies of all sizes use automation for things like email, lead nurturing, analytics, and managing the customer journey. Some of the most important things are higher consumer expectations, rules like CCPA, digital maturity, and the use of cloud and SaaS. Predictive modeling, personalization, and cross-channel orchestration are some of the ways that AI and machine learning are changing trends. Increasingly, companies are integrating with CRM and analytics platforms, but compliance, ease of use, and cost-effectiveness are still very important. The market is mature and competitive, with big names like Salesforce and HubSpot at the top and smaller, more flexible companies in the middle. There is still a high demand for skilled automation professionals.

List of Key Companies Profiled
  • HubSpot, Inc.
  • Adobe, Inc.
  • Zoho Corporation Pvt. Ltd.
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Cognizant Technology Solutions Corporation
  • SAS Institute Inc.
  • Brevo
  • Keap, Inc.
North America Marketing Automation Market Report Segmentation

By Deployment
  • On-premise
  • Hosted
By Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
By End-use
  • BFSI
  • Retail
  • Healthcare
  • Telecom & IT
  • Discrete Manufacturing
  • Government & Education
  • Other End-use
By Solution
  • Email Marketing
  • Campaign Management
  • Social Media Marketing
  • Lead Nurturing & Lead Scoring
  • Reporting & Analytics
  • Inbound Marketing
  • Mobile End-uses
  • Other Solution
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

179 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Marketing Automation Market, by Deployment
1.4.2 North America Marketing Automation Market, by Enterprise Size
1.4.3 North America Marketing Automation Market, by End-use
1.4.4 North America Marketing Automation Market, by Solution
1.4.5 North America Marketing Automation Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – North America Marketing Automation Market
Chapter 5. State of Competition – North America Marketing Automation Market
Chapter 6. Product Life Cycle – Marketing Automation Market
Chapter 7. Market Consolidation – Marketing Automation Market
Chapter 8. Competition Analysis - Global
8.1 KBV Cardinal Matrix
8.2 Recent Industry Wide Strategic Developments
8.2.1 Partnerships, Collaborations and Agreements
8.2.2 Product Launches and Product Expansions
8.2.3 Acquisition and Mergers
8.3 Top Winning Strategies
8.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
8.4 Porter Five Forces Analysis
Chapter 9. Value Chain Analysis of Marketing Automation Market
Chapter 10. Key Customer Criteria – Marketing Automation Market
Chapter 11. North America Marketing Automation Market by Deployment
11.1 North America On-premise Market by Region
11.2 North America Hosted Market by Region
Chapter 12. North America Marketing Automation Market by Enterprise Size
12.1 North America Large Enterprises Market by Country
12.2 North America Small & Medium Enterprises (SMEs) Market by Country
Chapter 13. North America Marketing Automation Market by End-use
13.1 North America BFSI Market by Country
13.2 North America Retail Market by Country
13.3 North America Healthcare Market by Country
13.4 North America Telecom & IT Market by Country
13.5 North America Discrete Manufacturing Market by Country
13.6 North America Government & Education Market by Country
13.7 North America Other End-use Market by Country
Chapter 14. North America Marketing Automation Market by Solution
14.1 North America Email Marketing Market by Country
14.2 North America Campaign Management Market by Country
14.3 North America Social Media Marketing Market by Country
14.4 North America Lead Nurturing & Lead Scoring Market by Country
14.5 North America Reporting & Analytics Market by Country
14.6 North America Inbound Marketing Market by Country
14.7 North America Mobile End-uses Market by Country
14.8 North America Other Solution Market by Country
Chapter 15. North America Marketing Automation Market by Country
15.1 US Marketing Automation Market
15.1.1 US Marketing Automation Market by Deployment
15.1.2 US Marketing Automation Market by Enterprise Size
15.1.3 US Marketing Automation Market by End-use
15.1.4 US Marketing Automation Market by Solution
15.2 Canada Marketing Automation Market
15.2.1 Canada Marketing Automation Market by Deployment
15.2.2 Canada Marketing Automation Market by Enterprise Size
15.2.3 Canada Marketing Automation Market by End-use
15.2.4 Canada Marketing Automation Market by Solution
15.3 Mexico Marketing Automation Market
15.3.1 Mexico Marketing Automation Market by Deployment
15.3.1.1.1 Mexico Marketing Automation Market by Enterprise Size
15.3.2 Mexico Marketing Automation Market by End-use
15.3.3 Mexico Marketing Automation Market by Solution
15.4 Rest of North America Marketing Automation Market
15.4.1 Rest of North America Marketing Automation Market by Deployment
15.4.2 Rest of North America Marketing Automation Market by Enterprise Size
15.4.3 Rest of North America Marketing Automation Market by End-use
15.4.4 Rest of North America Marketing Automation Market by Solution
Chapter 16. Company Profiles
16.1 HubSpot, Inc.
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Regional Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Product Launches and Product Expansions:
16.1.5.2 Acquisition and Mergers:
16.2 Adobe, Inc.
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Segmental and Regional Analysis
16.2.4 Research & Development Expense
16.2.5 Recent strategies and developments:
16.2.5.1 Partnerships, Collaborations, and Agreements:
16.2.5.2 Product Launches and Product Expansions:
16.2.6 SWOT Analysis
16.3 Zoho Corporation Pvt. Ltd.
16.3.1 Company Overview
16.3.2 SWOT Analysis
16.4 Oracle Corporation
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.4.4 Research & Development Expense
16.4.5 Recent strategies and developments:
16.4.5.1 Partnerships, Collaborations, and Agreements:
16.4.5.2 Product Launches and Product Expansions:
16.4.6 SWOT Analysis
16.5 Salesforce, Inc.
16.5.1 Company Overview
16.5.2 Financial Analysis
16.5.3 Regional Analysis
16.5.4 Research & Development Expenses
16.5.5 Recent strategies and developments:
16.5.5.1 Product Launches and Product Expansions:
16.5.5.2 Acquisition and Mergers:
16.5.6 SWOT Analysis
16.6 Microsoft Corporation
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Segmental and Regional Analysis
16.6.4 Research & Development Expenses
16.6.5 Recent strategies and developments:
16.6.5.1 Product Launches and Product Expansions:
16.6.6 SWOT Analysis
16.7 Cognizant Technology Solutions Corporation
16.7.1 Company overview
16.7.2 Financial Analysis
16.7.3 Segmental and Regional Analysis
16.7.4 SWOT Analysis
16.8 SAS Institute, Inc.
16.8.1 Company Overview
16.8.2 SWOT Analysis
16.9 Brevo
16.9.1 Company Overview
16.10. Keap, Inc.
16.10.1 Company Overview

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