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North America AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028

Publisher Knowledge Based Value (KBV) Research
Published Mar 31, 2023
Length 142 Pages
SKU # KBV17870989

Description

North America AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028

The North America AdTech Market would witness market growth of 13.6% CAGR during the forecast period (2022-2028).

Adtech emerged to simplify the process as buying and selling digital ads got increasingly difficult. Demand-side platforms are popular ad tech products that let advertisers buy impressions and choose audiences across various publisher websites. Advertisers and agencies may now manage integrated campaigns successfully due to ad tech. Also, it enables businesses to maximize their return on investment (ROI) from digital advertising and make the best use of their budget.

Ultimately, the ad tech landscape allows advertisers to strategically plan and enhance their marketing initiatives. Brands can follow the online activities of their consumers due to ad tech, which provides information on their audiences' interests & preferred online forms.

Next, using technologies and platforms to quickly develop and distribute content across numerous media, teams may tailor their advertising content to a customer profile. Finally, developing sophisticated ad tech solutions like AI/ML can address several quality and human error problems. As a result of these advantages, many businesses in healthcare, retail, IT, and other industries are adopting advertising technology. As a result, the market for ad tech will present significant growth potential.

The growing popularity of over-the-top (OTT) content liberates U.S. citizens from cable, geographical restrictions, and broadcast schedules and radically alters the way video is sold, created, and watched. Hence, increased usage can be attributed to limited genre options, flexible packaging, greater gadget availability, internet penetration, and reduced prices. Furthermore, the rising proportion of viewing time devoted to over-the-top (OTT) video content indicates the expansion of streaming. In addition, it is altering the United States' entertainment landscape due to rising income figures. As a result, the use of AdTech services in the region is anticipated to increase.

The US market dominated the North America AdTech Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $492.2 Billion by 2028. The Canada market is poised to grow at a CAGR of 16.2% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 15.2% during (2022 - 2028).

Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks and Others. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), Twitter, Inc., Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX)

Scope of the Study

Market Segments covered in the Report:

By Advertising Type
  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others
By Solution
  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others
By Platform
  • Mobile
  • Web
  • Others
By Enterprise Size
  • Large Enterprise
  • Small & Medium Enterprise
By Vertical
  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • Twitter, Inc.
  • Oracle Corporation
  • Criteo S.A.
  • Amazon.com, Inc.
  • Magnite, Inc. (SpotX)
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

142 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America AdTech Market, by Advertising Type
1.4.2 North America AdTech Market, by Solution
1.4.3 North America AdTech Market, by Platform
1.4.4 North America AdTech Market, by Enterprise Size
1.4.5 North America AdTech Market, by Vertical
1.4.6 North America AdTech Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.2.4 Geographical Expansions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2018, Jul – 2023, Mar) Leading Players
Chapter 4. North America AdTech Market by Advertising Type
4.1 North America Search & Display Advertising Market by Country
4.2 North America Mobile Advertising Market by Country
4.3 North America Email Marketing Market by Country
4.4 North America Programmatic Advertising Market by Country
4.5 North America Native Advertising & Others Market by Country
Chapter 5. North America AdTech Market by Solution
5.1 North America Demand-side Platforms (DSPs) Market by Country
5.2 North America Supply-side Platforms (SSPs) Market by Country
5.3 North America Data Management Platforms (DMPs) Market by Country
5.4 North America Ad Networks Market by Country
5.5 North America Others Market by Country
Chapter 6. North America AdTech Market by Platform
6.1 North America Mobile Market by Country
6.2 North America Web Market by Country
6.3 North America Others Market by Country
Chapter 7. North America AdTech Market by Enterprise Size
7.1 North America Large Enterprise Market by Country
7.2 North America Small & Medium Enterprise Market by Country
Chapter 8. North America AdTech Market by Vertical
8.1 North America Retail & Consumer Goods Market by Country
8.2 North America IT & Telecom Market by Country
8.3 North America BFSI Market by Country
8.4 North America Education Market by Country
8.5 North America Healthcare Market by Country
8.6 North America Media & Entertainment Market by Country
8.7 North America Others Market by Country
Chapter 9. North America AdTech Market by Country
9.1 US AdTech Market
9.1.1 US AdTech Market by Advertising Type
9.1.2 US AdTech Market by Solution
9.1.3 US AdTech Market by Platform
9.1.4 US AdTech Market by Enterprise Size
9.1.5 US AdTech Market by Vertical
9.2 Canada AdTech Market
9.2.1 Canada AdTech Market by Advertising Type
9.2.2 Canada AdTech Market by Solution
9.2.3 Canada AdTech Market by Platform
9.2.4 Canada AdTech Market by Enterprise Size
9.2.5 Canada AdTech Market by Vertical
9.3 Mexico AdTech Market
9.3.1 Mexico AdTech Market by Advertising Type
9.3.2 Mexico AdTech Market by Solution
9.3.3 Mexico AdTech Market by Platform
9.3.4 Mexico AdTech Market by Enterprise Size
9.3.5 Mexico AdTech Market by Vertical
9.4 Rest of North America AdTech Market
9.4.1 Rest of North America AdTech Market by Advertising Type
9.4.2 Rest of North America AdTech Market by Solution
9.4.3 Rest of North America AdTech Market by Platform
9.4.4 Rest of North America AdTech Market by Enterprise Size
9.4.5 Rest of North America AdTech Market by Vertical
Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.2 Alibaba Group Holding Limited
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental Analysis
10.2.1 Recent strategies and developments:
10.2.1.1 Partnerships, Collaborations, and Agreements:
10.2.1.2 Geographical Expansions:
10.3 Facebook (Meta Platforms, Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segment and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.6 SWOT Analysis
10.4 Microsoft Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.5.3 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 Google LLC (Alphabet, Inc.)
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Twitter, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 Oracle Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.7.5.2 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 Criteo S.A.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Partnerships, Collaborations, and Agreements:
10.8.5.2 Acquisition and Mergers:
10.8.5.3 Product Launches and Product Expansions:
10.8.5.4 Geographical Expansions:
10.9 Amazon.com, Inc.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental Analysis
10.9.4 Recent strategies and developments:
10.9.4.1 Partnerships, Collaborations, and Agreements:
10.9.4.2 Product Launches and Product Expansions:
10.9.4.3 Acquisition and Mergers:
10.9.5 SWOT Analysis
10.10. Magnite, Inc. (SpotX)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Technology & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:
10.10.5.2 Product Launches and Product Expansions:

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