
North America AI Video Market Size, Share & Industry Analysis Report By Users (B2B (Enterprise), and B2C (Individuals)), By Device (Cloud-Based Platforms, Desktop Computers, and Mobile Devices), By Offering Type (Creative AI Video Generators, Video Enhanc
Description
The North America AI Video Market would witness market growth of 29.7% CAGR during the forecast period (2025-2032).
The US market dominated the North America AI Video Market by Country in 2024, thereby, achieving a market value of $7,070.1 million by 2032. The Canada market is experiencing a CAGR of 32.4% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 31.4% during (2025 - 2032). The US and Canada led the North America AI Video Market by Country with a market share of 75.3% and 12% in 2024.
North America has become a global leader in the ai video industry, particularly United States and Canada are very focused on the research and development of the multiple AI solutions. This is possible with the OEM-driven advancements and government support. In U.S. Adobe's Firefly Video Model is now part of Creative Cloud and Premiere Pro, which lets users to generate and edit videos through prompts all within the restriction of regulatory authorities. Furthermore, in Canada, the association between academia, governmental institutions, and digital media hubs in Montreal and Toronto under the Pan-Canadian AI Strategy is a catalyst in the growth of the AI video market size in the country across all the sector security and defense to enterprise creative workflows.
Moreover, major trends shaping the market in the region are implication of IP-safe generative content which deals with legal issues for brands and businesses; deeply integrates with creative workflows to make video production easier across desktop and mobile apps; and expands the ecosystem by adding third-party models (like OpenAI's Sora, Google Veo, and Runway) to Adobe's Firefly platform. As per the Federal Reserve Bank of St. Louis, in August 2024 almost 40% of the U.S. population ages 18 to 64 used generative AI to some degree. The high rate of the generative AI adoption in US is propelling the growth of market. In addition, Statistics Canada, in the second quarter of 2025, 12.2% of businesses reported having used AI to produce goods or deliver services. This was an increase from the 6.1% reported in the second quarter of 2024. This is accelerating the demand for AI video solutions across marketing, training, and customer engagement sectors.
Users Outlook
Based on Users, the market is segmented into B2B (Enterprise), and B2C (Individuals). With a compound annual growth rate (CAGR) of 31.9% over the projection period, the B2B (Enterprise) Market, dominate the Canada AI Video Market by Users in 2024 and would be a prominent market until 2032. From 2025 to 2032 The B2C (Individuals) market is expected to witness a CAGR of 33.4% during (2025 - 2032).
Device Outlook
Based on Device, the market is segmented into Cloud-Based Platforms, Desktop Computers, and Mobile Devices. The Cloud-Based Platforms market segment dominated the US AI Video industry by Device is expected to grow at a CAGR of 28.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Mobile Devices market is anticipated to grow as a CAGR of 29.7 % during the forecast period during (2025 - 2032).
Country Outlook
The U.S. leads the North American AI video technology market, driven by its strong digital infrastructure, tech giants, and active R&D ecosystem. AI video applications span sectors like surveillance, entertainment, healthcare, education, and retail. Key trends include AI-generated content, edge AI, NLP-based video search, and deepfake regulation. Enterprises demand automation in surveillance, personalized content, and video production. Federal support and policies like CCPA influence deployment strategies. Major players like OpenAI, Adobe, and numerous startups dominate the space, while cloud providers enable scalable AI video platforms. Competition is fierce as innovation accelerates across industries.
List of Key Companies Profiled
By Users
The US market dominated the North America AI Video Market by Country in 2024, thereby, achieving a market value of $7,070.1 million by 2032. The Canada market is experiencing a CAGR of 32.4% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 31.4% during (2025 - 2032). The US and Canada led the North America AI Video Market by Country with a market share of 75.3% and 12% in 2024.
North America has become a global leader in the ai video industry, particularly United States and Canada are very focused on the research and development of the multiple AI solutions. This is possible with the OEM-driven advancements and government support. In U.S. Adobe's Firefly Video Model is now part of Creative Cloud and Premiere Pro, which lets users to generate and edit videos through prompts all within the restriction of regulatory authorities. Furthermore, in Canada, the association between academia, governmental institutions, and digital media hubs in Montreal and Toronto under the Pan-Canadian AI Strategy is a catalyst in the growth of the AI video market size in the country across all the sector security and defense to enterprise creative workflows.
Moreover, major trends shaping the market in the region are implication of IP-safe generative content which deals with legal issues for brands and businesses; deeply integrates with creative workflows to make video production easier across desktop and mobile apps; and expands the ecosystem by adding third-party models (like OpenAI's Sora, Google Veo, and Runway) to Adobe's Firefly platform. As per the Federal Reserve Bank of St. Louis, in August 2024 almost 40% of the U.S. population ages 18 to 64 used generative AI to some degree. The high rate of the generative AI adoption in US is propelling the growth of market. In addition, Statistics Canada, in the second quarter of 2025, 12.2% of businesses reported having used AI to produce goods or deliver services. This was an increase from the 6.1% reported in the second quarter of 2024. This is accelerating the demand for AI video solutions across marketing, training, and customer engagement sectors.
Users Outlook
Based on Users, the market is segmented into B2B (Enterprise), and B2C (Individuals). With a compound annual growth rate (CAGR) of 31.9% over the projection period, the B2B (Enterprise) Market, dominate the Canada AI Video Market by Users in 2024 and would be a prominent market until 2032. From 2025 to 2032 The B2C (Individuals) market is expected to witness a CAGR of 33.4% during (2025 - 2032).
Device Outlook
Based on Device, the market is segmented into Cloud-Based Platforms, Desktop Computers, and Mobile Devices. The Cloud-Based Platforms market segment dominated the US AI Video industry by Device is expected to grow at a CAGR of 28.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Mobile Devices market is anticipated to grow as a CAGR of 29.7 % during the forecast period during (2025 - 2032).
Country Outlook
The U.S. leads the North American AI video technology market, driven by its strong digital infrastructure, tech giants, and active R&D ecosystem. AI video applications span sectors like surveillance, entertainment, healthcare, education, and retail. Key trends include AI-generated content, edge AI, NLP-based video search, and deepfake regulation. Enterprises demand automation in surveillance, personalized content, and video production. Federal support and policies like CCPA influence deployment strategies. Major players like OpenAI, Adobe, and numerous startups dominate the space, while cloud providers enable scalable AI video platforms. Competition is fierce as innovation accelerates across industries.
List of Key Companies Profiled
- Adobe, Inc.
- NVIDIA Corporation
- Google LLC
- Microsoft Corporation
- IBM Corporation
- Pictory Corp.
- Lumen5 Technologies Ltd
- OpenAI, LLC
- Meta Platforms, Inc.
- Tesla, Inc.
By Users
- B2B (Enterprise)
- B2C (Individuals)
- Cloud-Based Platforms
- Desktop Computers
- Mobile Devices
- Creative AI Video Generators
- Video Enhancement AI
- Video Editing AI
- Video Analysis AI
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
154 Pages
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America AI Video Market, by Users
- 1.4.2 North America AI Video Market, by Device
- 1.4.3 North America AI Video Market, by Offering Type
- 1.4.4 North America AI Video Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Market Trends – AI Video Market
- Chapter 5. State of Competition – AI Video Market
- Chapter 6. Product Life Cycle (PLC) – AI Video Market
- Chapter 7. Market Consolidation – AI Video Market
- Chapter 8. Competition Analysis – Global
- 8.1 Market Share Analysis, 2024
- 8.2 Strategies Deployed in AI Video Market
- 8.3 Porter Five Forces Analysis
- Chapter 9. Value Chain Analysis – AI Video Market
- 9.1 Research and Development (R&D)
- 9.2 Data Collection and Curation
- 9.3 AI Model Training and Testing
- 9.4 Software Development and Integration
- 9.5 Cloud and Infrastructure Deployment
- 9.6 Ethical & Regulatory Compliance
- 9.7 Marketing and Commercialization
- 9.8 Customer Onboarding and Support
- 9.9 Feedback Loop & Continuous Learning
- Chapter 10. Key Customer Criteria – AI video Market
- Chapter 11. North America AI Video Market by Users
- 11.1 North America B2B (Enterprise) Market by Region
- 11.2 North America B2C (Individuals) Market by Region
- Chapter 12. North America AI Video Market by Device
- 12.1 North America Cloud-Based Platforms Market by Country
- 12.2 North America Desktop Computers Market by Country
- 12.3 North America Mobile Devices Market by Country
- Chapter 13. North America AI Video Market by Offering Type
- 13.1 North America Creative AI Video Generators Market by Country
- 13.2 North America Video Enhancement AI Market by Country
- 13.3 North America Video Editing AI Market by Country
- 13.4 North America Video Analysis AI Market by Country
- Chapter 14. North America AI Video Market by Country
- 14.1 US AI Video Market
- 14.1.1 US AI Video Market by Users
- 14.1.2 US AI Video Market by Device
- 14.1.3 US AI Video Market by Offering Type
- 14.2 Canada AI Video Market
- 14.2.1 Canada AI Video Market by Users
- 14.2.2 Canada AI Video Market by Device
- 14.2.3 Canada AI Video Market by Offering Type
- 14.3 Mexico AI Video Market
- 14.3.1 Mexico AI Video Market by Users
- 14.3.2 Mexico AI Video Market by Device
- 14.3.3 Mexico AI Video Market by Offering Type
- 14.4 Rest of North America AI Video Market
- 14.4.1 Rest of North America AI Video Market by Users
- 14.4.2 Rest of North America AI Video Market by Device
- 14.4.3 Rest of North America AI Video Market by Offering Type
- Chapter 15. Company Profiles
- 15.1 Adobe, Inc.
- 15.1.1 Company Overview
- 15.1.2 Financial Analysis
- 15.1.3 Segmental and Regional Analysis
- 15.1.4 Research & Development Expense
- 15.1.5 Recent strategies and developments:
- 15.1.5.1 Partnerships, Collaborations, and Agreements:
- 15.1.6 SWOT Analysis
- 15.2 NVIDIA Corporation
- 15.2.1 Company Overview
- 15.2.2 Financial Analysis
- 15.2.3 Segmental and Regional Analysis
- 15.2.4 Research & Development Expenses
- 15.2.5 Recent strategies and developments:
- 15.2.5.1 Partnerships, Collaborations, and Agreements:
- 15.2.6 SWOT Analysis
- 15.3 Google LLC
- 15.3.1 Company Overview
- 15.3.2 Financial Analysis
- 15.3.3 Segmental and Regional Analysis
- 15.3.4 Research & Development Expenses
- 15.3.5 Recent strategies and developments:
- 15.3.5.1 Partnerships, Collaborations, and Agreements:
- 15.3.6 SWOT Analysis
- 15.4 Microsoft Corporation
- 15.4.1 Company Overview
- 15.4.2 Financial Analysis
- 15.4.3 Segmental and Regional Analysis
- 15.4.4 Research & Development Expenses
- 15.4.5 Recent strategies and developments:
- 15.4.5.1 Partnerships, Collaborations, and Agreements:
- 15.4.6 SWOT Analysis
- 15.5 IBM Corporation
- 15.5.1 Company Overview
- 15.5.2 Financial Analysis
- 15.5.3 Regional & Segmental Analysis
- 15.5.4 Research & Development Expenses
- 15.5.5 SWOT Analysis
- 15.6 Pictory Corp.
- 15.6.1 Company Overview
- 15.6.2 Recent strategies and developments:
- 15.6.2.1 Product Launches and Product Expansions:
- 15.7 Lumen5 Technologies Ltd
- 15.7.1 Company Overview
- 15.8 OpenAI, LLC
- 15.8.1 Company Overview
- 15.8.2 Recent strategies and developments:
- 15.8.2.1 Product Launches and Product Expansions:
- 15.8.3 SWOT Analysis
- 15.9 Meta Platforms, Inc.
- 15.9.1 Company Overview
- 15.9.2 Financial Analysis
- 15.9.3 Segment and Regional Analysis
- 15.9.4 Research & Development Expense
- 15.9.5 SWOT Analysis
- 15.10. Tesla, Inc.
- 15.10.1 Company Overview
- 15.10.2 Financial Analysis
- 15.10.3 Segmental and Regional Analysis
- 15.10.4 Research & Development Expense
- 15.10.5 SWOT Analysis
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