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North America AI Search Engine Market Size, Share & Industry Analysis Report By Organization Size (Large Enterprises, and SMEs), By Deployment (Cloud, and On-premises), By Technology, By End Use (Retail & E-commerce, IT & Telecom, BFSI, Healthcare, Media

Publisher Knowledge Based Value (KBV) Research
Published Sep 30, 2025
Length 171 Pages
SKU # KBV20463444

Description

The North America AI Search Engine Market would witness market growth of 12.7% CAGR during the forecast period (2025-2032).

The US market dominated the North America AI Search Engine Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $11,630 million by 2032. The Canada market is experiencing a CAGR of 15.7% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 14.3% during (2025 - 2032). The US and Canada led the North America AI Search Engine Market by Country with a market share of 79.2% and 9% in 2024.

The North American AI search engine market has evolved from early keyword-based systems like Yahoo and Google to a global hub for AI-driven innovation. Deep learning and natural language processing have progressed rapidly due to research institutions and tech companies in the U.S. This progress enables search engines to move beyond matching words to understanding context and conversational intent. Search has integrated into daily life within smart ecosystems, as seen in Google's AI Overviews, Microsoft's integration of GPT models in Bing, and Amazon's AI-powered retail and cloud platforms. Both technological advancements and regulations such as the CCPA in California and Canada's AIDA—which enforce AI privacy, transparency, and accountability—have driven this transformation.

Key trends in this market include deploying AI search on business and commerce platforms, enforcing stricter responsible AI guidelines, and expanding multimodal, accessible search experiences. Competition is intense, with Google remaining dominant, Microsoft leveraging its enterprise ecosystem, and Amazon targeting both consumer and business sectors. Emerging competitors like Perplexity AI and Cohere inject novel approaches. Regulatory scrutiny and antitrust investigations heighten competition, creating openings for new entrants. Ultimately, North America's AI search market stands out for its technology leadership, regulatory coordination, and business integration, making the region a prime influence on the future of global AI-driven search.

Organization Size Outlook

Based on Organization Size, the market is segmented into Large Enterprises, and SMEs. The Large Enterprises market segment dominated the Canada AI Search Engine Market by Organization Size is expected to grow at a CAGR of 14.9 % during the forecast period thereby continuing its dominance until 2032. Also, The SMEs market is anticipated to grow as a CAGR of 17 % during the forecast period during (2025 - 2032).

End Use Outlook

Based on End Use, the market is segmented into Retail & E-commerce, IT & Telecom, BFSI, Healthcare, Media & Entertainment, Education, Travel & Hospitality, Manufacturing, and Other End Uses. Among various US AI Search Engine Market by End Use; The Retail & E-commerce market achieved a market size of USD $1091.8 Million in 2024 and is expected to grow at a CAGR of 9.8 % during the forecast period. The Travel & Hospitality market is predicted to experience a CAGR of 13.1% throughout the forecast period from (2025 - 2032).

Country Outlook

The United States leads the AI search engine market, with Google at the forefront and Microsoft Bing competing through its partnership with OpenAI. Over 90% of Americans access the internet and seek mobile-first, conversational, AI-enhanced search experiences. A strong tech ecosystem, ample venture capital, and a culture of innovation accelerate progress. Simultaneously, regulatory discussions are making the policy environment more adaptable. AI-generated summaries, zero-click searches, voice assistants, and specialized AI search tools are changing technology use for both consumers and businesses. Google remains the main competitor, followed by Bing, while smaller companies target privacy or niche offerings.

List of Key Companies Profiled
  • Google LLC
  • Microsoft Corporation
  • OpenAI, LLC
  • Baidu, Inc.
  • Perplexity AI
  • Anthropic PBC
  • DeepSeek
  • Komo.ai
  • You.com
  • Phind
North America AI Search Engine Market Report Segmentation

By Organization Size
  • Large Enterprises
  • SMEs
By Deployment
  • Cloud
  • On-premises
By Technology
  • Machine Learning
  • Natural Language Processing (NLP)
  • Generative AI
  • Computer Vision
  • Other Technology
By End Use
  • Retail & E-commerce
  • IT & Telecom
  • BFSI
  • Healthcare
  • Media & Entertainment
  • Education
  • Travel & Hospitality
  • Manufacturing
  • Other End Uses
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

171 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America AI Search Engine Market, by Organization Size
1.4.2 North America AI Search Engine Market, by Deployment
1.4.3 North America AI Search Engine Market, by Technology
1.4.4 North America AI Search Engine Market, by End Use
1.4.5 North America AI Search Engine Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – North America AI Search Engine Market
Chapter 5. State of Competition – North America AI Search Engine Market
Chapter 6. Value Chain Analysis of AI Search Engine Market
Chapter 7. Product Life Cycle – AI Search Engine Market
Chapter 8. Market Consolidation – AI Search Engine Market
Chapter 9. Key Customer Criteria – AI Search Engine Market
Chapter 10. Competition Analysis - Global
10.1 KBV Cardinal Matrix
10.2 Recent Industry Wide Strategic Developments
10.2.1 Partnerships, Collaborations and Agreements
10.2.2 Product Launches and Product Expansions
10.3 Top Winning Strategies
10.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
10.4 Porter Five Forces Analysis
Chapter 11. North America AI Search Engine Market by Organization Size
11.1 North America Large Enterprises Market by Region
11.2 North America SMEs Market by Region
Chapter 12. North America AI Search Engine Market by Deployment
12.1 North America Cloud Market by Country
12.2 North America On-premises Market by Country
Chapter 13. North America AI Search Engine Market by Technology
13.1 North America Machine Learning Market by Country
13.2 North America Natural Language Processing (NLP) Market by Country
13.3 North America Generative AI Market by Country
13.4 North America Computer Vision Market by Country
13.5 North America Other Technology Market by Country
Chapter 14. North America AI Search Engine Market by End Use
14.1 North America Retail & E-commerce Market by Country
14.2 North America IT & Telecom Market by Country
14.3 North America BFSI Market by Country
14.4 North America Healthcare Market by Country
14.5 North America Media & Entertainment Market by Country
14.6 North America Education Market by Country
14.7 North America Travel & Hospitality Market by Country
14.8 North America Manufacturing Market by Country
14.9 North America Other End Uses Market by Country
Chapter 15. North America AI Search Engine Market by Country
15.1 US AI Search Engine Market
15.1.1 US AI Search Engine Market by Organization Size
15.1.2 US AI Search Engine Market by Deployment
15.1.3 US AI Search Engine Market by Technology
15.1.4 US AI Search Engine Market by End Use
15.2 Canada AI Search Engine Market
15.2.1 Canada AI Search Engine Market by Organization Size
15.2.2 Canada AI Search Engine Market by Deployment
15.2.3 Canada AI Search Engine Market by Technology
15.2.4 Canada AI Search Engine Market by End Use
15.3 Mexico AI Search Engine Market
15.3.1 Mexico AI Search Engine Market by Organization Size
15.3.2 Mexico AI Search Engine Market by Deployment
15.3.3 Mexico AI Search Engine Market by Technology
15.3.4 Mexico AI Search Engine Market by End Use
15.4 Rest of North America AI Search Engine Market
15.4.1 Rest of North America AI Search Engine Market by Organization Size
15.4.2 Rest of North America AI Search Engine Market by Deployment
15.4.3 Rest of North America AI Search Engine Market by Technology
15.4.4 Rest of North America AI Search Engine Market by End Use
Chapter 16. Company Profiles
16.1 Google LLC
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Segmental and Regional Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Product Launches and Product Expansions:
16.1.6 SWOT Analysis
16.2 Microsoft Corporation
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Segmental and Regional Analysis
16.2.4 Research & Development Expenses
16.2.5 Recent strategies and developments:
16.2.5.1 Product Launches and Product Expansions:
16.2.6 SWOT Analysis
16.3 OpenAI, LLC
16.3.1 Company Overview
16.3.2 Recent strategies and developments:
16.3.2.1 Product Launches and Product Expansions:
16.3.3 SWOT Analysis
16.4 Baidu, Inc.
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental Analysis
16.4.4 Research & Development Expenses
16.4.5 Recent strategies and developments:
16.4.5.1 Product Launches and Product Expansions:
16.4.6 SWOT Analysis
16.5 Perplexity AI
16.5.1 Company Overview
16.5.2 Recent strategies and developments:
16.5.2.1 Partnerships, Collaborations, and Agreements:
16.5.2.2 Product Launches and Product Expansions:
16.6 Anthropic PBC
16.6.1 Company Overview
16.6.2 Recent strategies and developments:
16.6.2.1 Product Launches and Product Expansions:
16.7 DeepSeek
16.7.1 Company Overview
16.8 Komo.ai
16.8.1 Company Overview
16.9 You.com
16.9.1 Company Overview
16.9.2 Recent strategies and developments:
16.9.2.1 Partnerships, Collaborations, and Agreements:
16.9.2.2 Product Launches and Product Expansions:
16.10. Phind
16.10.1 Company Overview

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