Global Video Analytics Market Size, Share & Industry Analysis Report By Type (Software, and Services), By Deployment (Cloud, and On-Premise), By Application, By Vertical (Government, Smart Cities, Transportation, Retail, Critical Infrastructure, BFSI, Edu

The Global Video Analytics Market size is expected to reach $50.94 billion by 2032, rising at a market growth of 19.2% CAGR during the forecast period.

Key Highlights:

• The North America market dominated Global Video Analytics Market in 2024, accounting for a 34.86% revenue share in 2024.
• The U.S. market is projected to maintain its leadership in North America, reaching a market size of USD 12.47 billion by 2032.
• Among the Type, the Software segment dominated the Europe market, contributing a revenue share of 74.08% in 2024.
• In terms of Deployment, Cloud segment are expected to lead the Asia Pacific market, with a projected revenue share of 69.96% by 2032.
• The Motion Detection market emerged as the leading Application in 2024, capturing a 30.21% revenue share, and is projected to retain its dominance during the forecast period.
• The Government Market in Vertical is poised to grow at the market in 2032 in North America with a market size of USD 3.35 billion and is projected to maintain its dominant position throughout the forecast period.

Video analytics has developed from passive video recording to an intelligent, automated technology that transforms raw video streams into actionable insights using machine learning, computer vision, and AI. Early systems were limited to basic, rule-based detection for surveillance and security, but increasing video volumes and public safety requirements drive the shift towards proactive intelligence. The transition from analog to IP-based cameras allows accelerated adoption across crowd control, traffic management, and critical infrastructure. Recently, deep learning and AI have reshaped video analytics, enabling systems to predict anomalies, recognize complex behaviors, and deliver insights that go far beyond simple object detection.

Video analytics is a core enabler across industries, including retail, industrial monitoring, public safety, urban planning, and healthcare. Key market trends include the rise of edge computing for faster and more privacy-aware processing, the integration of advanced AI models, and the convergence of video analytics with smart city platforms. Key market players focus on embedding AI directly into analytics platforms, fostering diversified applications beyond security into operational optimization and business intelligence. The competitive landscape of the market is dynamic, with large technology firms, well-established security OEMs, and innovative startups competing on deployment flexibility, AI sophistication, and compliance with global data regulations.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May, 2023, Dahua Technology announced the launch of AcuPick video search technology, an industry-leading technical solution. The launch aims to help users locate target videos with more convenience and accuracy. Additionally, AcuPick provides quick search, easy operation, and high accuracy, leading latest technological advancement in the sector. Moreover, In March, 2023, Avigilon Corporation introduced the Avigilon Security Suite, integrating AI-powered video analytics and access control with cloud-based and on-premise solutions. The platform, incorporating technology from Openpath, a mobile access control provider, and Ava Security, a video security company, enhances situational awareness through real-time AI alerts and scalable security management. This innovation aims to optimize threat detection, operational efficiency, and remote monitoring for enterprises of all sizes.

KBV Cardinal Matrix - Video Analytics Market Competition Analysis

Based on the Analysis presented in the KBV Cardinal matrix; Cisco Systems, Inc. is the forerunner in the Video Analytics Market. Companies such as IBM Corporation, Honeywell International, Inc., Robert Bosch GmbH are some of the key innovators in Video Analytics Market. In May, 2024, Robert Bosch GmbH revealed FLEXIDOME 3100i camera, expanding the 3100i product range, providing dependable security while maintaining robust video analytics and data security. Featuring a discreet design, the new dome is well-suited for schools, office buildings, or other settings where inconspicuous surveillance is necessary. Available as an indoor model, with or without IR illumination, it offers enhanced flexibility to meet project needs. The IR illumination enables coverage of up to 30m (98ft) in low-light conditions. Additionally, the cameras incorporate integrated varifocal lenses for crisp, detailed images with an adjustable field of view.

COVID 19 Impact Analysis

The COVID-19 pandemic had some adverse effects on the Video Analytics Market, mostly because project deployments were put on hold for a short time at the start. Lockdowns, restrictions on movement, and problems with the supply chain made it harder to install systems and get hardware, while a lack of workers made it harder to do on-site integration work. Reallocating budgets, especially for small and medium-sized businesses, made new investments even slower because companies focused on their most important expenses. But most of the delays were just postponements, not cancellations. Ongoing maintenance contracts also helped keep the market stable. As restrictions were lifted, a renewed focus on public safety, crowd control, and following the rules sped up the recovery of demand, which limited the long-term effect on market growth. Thus, the COVID-19 pandemic had a mild negative impact on the market.

Market Share Analysis

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Deployment Outlook

Based on Deployment, the market is segmented into Cloud, and On-Premise. The on-premise segment recorded 31% revenue share in the video analytics market in 2024.  On-premise deployment remains an important part of the global video analytics market, particularly for organizations that require high levels of data control and security. Governments, critical infrastructure operators, BFSI institutions, and industrial facilities prefer on-premise solutions to manage sensitive video data within their own environments. This deployment model supports low-latency processing, customized system configurations, and seamless integration with existing surveillance infrastructure.

Application Outlook

Based on Application, the market is segmented into Motion Detection, Facial Recognition, Intrusion Detection, License Plate Recognition (LPR), Crowd Management, and Other Application. The facial recognition segment attained 24% revenue share in the video analytics market in 2024. Facial recognition is a prominent application of video analytics at the global level, driven by demand for identity verification and advanced security solutions. Governments, enterprises, and transportation authorities use facial recognition for access control, surveillance, and law enforcement purposes. The technology enhances accuracy in identifying individuals across large populations and controlled environments.

Regional Outlook

Region-wise, the video analytics market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 34.86% revenue share in the video analytics market in 2024. The video analytics market is anticipated to expand at a substantial rate in the North America and Europe regions. The market is driven by substantial investments in smart city infrastructure, early adoption of advanced AI and machine learning technologies, and widespread integration across transportation, commercial, and government sectors. The Canadian and the United States market is supported by robust digital transformation, high security spending, and a strong presence of technology leaders. Furthermore, the European video analytics market is experiencing expansion. This expansion is led by strict regulatory environments that shape the adoption of smart infrastructure and privacy-compliant analytics. Western European nations like France, Germany, and the UK accelerate demand in urban mobility, public surveillance, and enterprise use cases, thereby offering positive growth opportunities.

In the Asia Pacific and LAMEA region, the video analytics market is projected to capture a prominent share during the projection period. The market is propelled by large-scale smart city initiatives, rapid urbanization, rising security concerns, and infrastructure expansion. Nations such as Japan, India, South Korea, and China are key contributors, supported by private sector investments and government projects in AI-driven surveillance and operational analytics. Asia Pacific’s strong growth reflects increasing adoption across transportation, retail, and public safety industry as regional nations invest largely in digital transformation. Moreover, the LAMEA video analytics market is also growing significantly. The market is witnessing increased deployment for infrastructure monitoring and urban security in Mexico and Brazil. Also, the Middle East & Africa are expanding analytics capabilities through improved surveillance systems and national smart-city programs. The regional market further benefits from increasing security priorities and infrastructure modernization.

Market Competition and Attributes

The video analytics market is very competitive and always changing because of new ideas and different needs for applications. Players are trying to stand out by offering advanced features like real-time insights and solutions that can grow with their needs. The landscape has constant changes in technology, strategic partnerships, and customization for specific industries, which encourages businesses to compete. Buyers are more likely to choose products that are reliable, perform well, and can be easily integrated with other systems. This makes the market very competitive, with companies always trying to stand out by offering more value and new ideas instead of just lower prices.

Recent Strategies Deployed in the Market

• Mar-2025: Cisco Systems, Inc. acquired Modcam, a Swedish video analytics company, to enhance AI-powered surveillance and smart camera solutions. This acquisition strengthens Cisco’s Meraki MV smart camera portfolio by integrating machine learning and computer vision for multi-camera analytics. The collaboration enables businesses to gain real-time insights on customer behavior, space utilization, and security monitoring. This partnership aims to enhance video intelligence, improving operational efficiency and privacy-compliant surveillance in retail and enterprise environments.
• Mar-2023: Honeywell collaborated with Bengaluru City Police and completed phase 1 of the Safe City project, with more than 4,100 video cameras installed at 3,000 strategic locations across the city. These cameras are intended to identify serious situations and speed up police response. Additionally, the cameras are linked to a command center that uses machine learning (ML) and artificial intelligence (AI).
• Nov-2022: Axis Communications partnered with Ambient.ai, an AI-powered computer vision platform provider, to integrate Axis Network Cameras with the Ambient.ai Platform. This partnership aims to enhance security threat detection by enabling real-time AI-optimized video analysis and external speaker-based alerts, improving automated response capabilities for proactive security management.
• May-2022: Dahua Technology introduced its updated WizSense series, by adopting a deep-learning algorithm and an independent AI chip. The latest WizSense integrates Quick Pick, AI Scene Self-adaption (SSA), SMD 4.0, AI Coding, and other extended AI functions for fast target search, to deliver accurate detection and inclusive AI products to customers.
• Sep-2021: Axis Communications came into partnership with BriefCam, a video content analytics provider, to integrate AI-driven analytics into Axis’ deep learning cameras. This partnership aims to enhance real-time video processing, reducing bandwidth usage by 5-10x and cutting GPU processing server needs by up to 55%, improving cost efficiency and surveillance effectiveness in video analytics applications.
• May-2021: Dahua Technology launched its updated WizMind series, which offers a broad portfolio of project-oriented products and flexible AI solutions focused on human, object, and thermal technologies, and vehicles, delivering an enhanced AI experience to vertical markets with state-of-the-art custom solutions and convenience to users with design needs in construction, retail, traffic management, energy and many other industries.

List of Key Companies Profiled

• Axis Communications AB (Canon, Inc.)
• Honeywell International, Inc.
• Avigilon Corporation (Motorola Solutions, Inc.)
• Hangzhou Hikvision Digital Technology Co., Ltd.
• IBM Corporation
• Robert Bosch GmbH
• Genetec, Inc.
• Cisco Systems, Inc.
• Zhejiang Dahua Technology Co., Ltd.
• Intel Corporation

Global Video Analytics Market Report Segmentation

By Type

• Software
• Services

By Deployment

• Cloud
• On-Premise

By Application

• Motion Detection
• Facial Recognition
• Intrusion Detection
• License Plate Recognition (LPR)
• Crowd Management
• Other Application

By Vertical

• Government
• Smart Cities
• Transportation
• Retail
• Critical Infrastructure
• BFSI
• Education
• Other Vertical

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

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