Global Sports Analytics Market Size, Share & Industry Analysis Report By Component (Software, and Services), By Analysis (On-Field, and Off-Field),By Deployment (On-premises, and Cloud-based) By End-use, By Regional Outlook and Forecast, 2025 - 2032

The Global Sports Analytics Market size is expected to reach USD 10.66 billion by 2032, rising at a market growth of 16.8% CAGR during the forecast period.

Key Highlights:

• The North America Sports Analytics market dominated the Global Market in 2024, accounting for a 32.90% revenue share in 2024.
• The US Sports Analytics market is expected to continue its dominance in North America region thereby reaching a market size of 2.52 billion by 2032.
• Among the various end use segments, Sports Betting dominated the global market contributing a revenue share of 53.4% in 2024.
• In terms of the Deployment segmentation, the On-premises segment is projected to dominate the global market with the projected revenue share of 51.55% in 2032.
• Software led the Component segments in 2024, capturing a 63.15% revenue share and is projected to continue its dominance during projected period.

The Global Sports Analytics Market has grown far beyond simple scorekeeping and manual record-keeping, evolving into a powerful, data-driven ecosystem that shapes decisions both on and off the field. What began with basic statistics gradually gained momentum during the “Moneyball” era, when teams proved that smart use of data could create real competitive advantages. Since then, advances in computing, sensors, GPS tracking, and high-speed cameras have transformed how sports data is collected and analyzed, enabling real-time insights into player performance, health, and game strategy. Governments and sports organizations have also embraced analytics to improve athlete welfare, reduce injuries, and promote fairness, making data an essential part of modern sports management.

Today, technologies like artificial intelligence, machine learning, wearables, and real-time tracking are at the heart of the market’s growth. Teams rely on predictive analytics to prevent injuries, improve recruitment, and fine-tune tactics, while fan engagement analytics has turned sports organizations into digital-first media brands focused on personalization and new revenue streams. Leading players continue to invest in cloud platforms, advanced AI tools, and strategic partnerships, driving constant innovation. As a result, sports analytics is no longer limited to elite teams—it is becoming more accessible across leagues, regions, and levels, reshaping the global sports ecosystem as a whole.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In March, 2025, Catapult Group International Ltd. unveiled the Vector 8, an advanced athlete monitoring system designed to enhance real-time decision-making. It offers faster data analysis, improved workflow efficiency, and more precise performance insights. The system features cutting-edge wearables, a powerful dock, and an expansive receiver network, supporting up to 120 athletes. Additionally, In November, 2024, IBM Corporation teamed up with Ferrari S.p.A. to make IBM the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP. The collaboration will deliver a reimagined fan experience through advanced data insights, a new mobile app, and innovative digital solutions to boost global engagement and performance.

Based on the Analysis presented in the KBV Cardinal matrix; Oracle Corporation is the forerunner in the Sports Analytics Market. Companies such as Salesforce, Inc., IBM Corporation, and SAP SE are some of the key innovators in Sports Analytics Market. In November, 2021, Oracle Corporation and The Golden State Warriors unveiled the Warriors Player Dashboard, a cutting-edge platform delivering real-time player performance analytics. This system aggregates data from practices and games, enabling coaches and players to assess shooting efficiency, identify inconsistencies, and refine strategies for improved performance.

COVID 19 Impact Analysis

The COVID-19 pandemic hurt the sports analytics market because many sporting events were canceled or put on hold, which meant less data was collected. Since leagues and tournaments were on hold, the need for performance, player tracking, and in-game analytics dropped a lot. Clubs and sports organizations had to cut back on spending on advanced analytics platforms and put off buying new technology because of money problems. Limits on access to facilities and remote operations made it hard to collect data and use wearable technologies. Analytics companies had trouble putting them in place and keeping up hardware-based solutions. Less fans at games meant less need for analytics on how to get fans involved and make money from them. In general, these things slowed the growth of the market during the height of the pandemic. Thus, the COVID-19 pandemic had a negative impact on the market.

Market Share Analysis

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Deployment Outlook

On the basis of deployment, the sports analytics market is classified into on-premises and cloud-based. The cloud-based segment recorded 47% revenue share in the sports analytics market in 2024.  Cloud-based deployment plays an increasingly important role in the global Sports Analytics Market, driven by its flexibility, scalability, and ease of access. Sports organizations across various levels leverage cloud platforms to enable real-time analytics, remote collaboration, and efficient data storage without heavy infrastructure investments.

Analysis Outlook

Based on analysis, the sports analytics market is classified into on-field and off-field. Globally, the on-field segment of the Sports Analytics Market focuses on enhancing athletic performance, tactical execution, and competitive preparedness. Sports organizations utilize on-field analytics to monitor player movements, physical workload, skill efficiency, and in-game decision-making during training sessions and live competitions. The widespread use of wearable devices, sensor-based tracking systems, video analytics, and real-time performance monitoring tools supports data-driven coaching and athlete development across professional leagues, national teams, and training academies worldwide.

End-use Outlook

By end-use, the sports analytics market is divided into sports betting, sports leagues / associations, sports teams, media organization, individual players/coaches, and others. The sports leagues / associations segment recorded 22% revenue share in the sports analytics market in 2024.  Sports leagues and associations across the global sports ecosystem utilize analytics to strengthen competition management, governance, and long-term development planning. Analytics solutions are applied to monitor league performance, manage athlete development programs, optimize scheduling, and support regulatory compliance.

Regional Outlook

Region-wise, the Sports Analytics Market is analyzed across North America, Europe, Asia Pacific, and LAMEA.  The North America segment recorded 33% revenue share in the sports analytics market in 2024. In North America and Europe, sports analytics has become a natural part of how professional sports operate. Teams and leagues were quick to adopt data-driven approaches, supported by strong technology infrastructure and close partnerships with analytics providers. Today, tools like AI, machine learning, real-time tracking, and wearables are routinely used to improve performance, manage injuries, and guide tactical decisions. Beyond the field, analytics helps teams connect with fans, enhance broadcasts, and grow revenue, turning sports organizations into modern, data-driven entertainment brands.

In Asia Pacific and LAMEA, sports analytics is gaining momentum as leagues modernize and governments invest more heavily in sports development. Cloud-based platforms, AI solutions, and wearable devices are making advanced analytics more affordable and easier to adopt across different levels of sport. Growing digital fan bases and a stronger focus on athlete health and performance are further accelerating adoption, positioning these regions as fast-growing and increasingly influential players in the global sports analytics landscape.

Market Competition and Attributes

The sports analytics market is highly competitive and characterized by rapid technological innovation and data-driven differentiation. Competition centers on the ability to deliver advanced analytics using artificial intelligence, machine learning, and real-time data processing. Vendors differentiate themselves through the depth of performance insights, predictive capabilities, and user-friendly visualization platforms. Integration with wearables, video analysis, and biometric data is a key competitive factor. Both established technology providers and emerging startups actively compete, increasing innovation pressure. Pricing flexibility and scalable cloud-based solutions influence buyer decisions. Partnerships with sports leagues, teams, and broadcasters further shape competitive positioning.

Recent Strategies Deployed in the Market

• Mar-2025: Salesforce, Inc. teamed up with Formula 1, utilizing its customer 360 platform to enhance fan experience and optimize operations. Through this collaboration, Salesforce will help F1 teams, drivers, and organizers improve engagement and performance by leveraging data, analytics, and AI-powered insights for real-time decision-making and fan interaction.
• Jun-2024: IBM Corporation and Wimbledon unveiled Catch Me Up, an AI-powered feature that delivers daily personalized tennis updates, especially for casual fans. It uses generative AI to summarize key stories and match highlights in simple language, making it easier for fans to stay informed throughout the tournament with minimal effort.
• May-2023: Alteryx, Inc. unveiled Fanalytics, a powerful tool designed to help businesses unlock the potential of data by merging analytics with sports. It enables teams to make informed, data-driven decisions, enhancing performance, strategy, and fan engagement. This innovation aims to drive success for sports organizations through actionable insights.
• Nov-2021: Catapult Group International Ltd. unveiled new features to enhance baseball performance analysis and injury prevention. These updates allow coaches and players to track advanced metrics, providing insights into player mechanics, workload, and fatigue to improve training programs and reduce injury risks. The innovations aim to support better decision-making and overall athlete care.
• Oct-2021: Stats Perform Group announced the partnership with K-Sport. This will continue to provide innovative data and analytics solutions for K-Sport’s sports-related offerings, enhancing their services and fan engagement initiatives. The partnership reflects a mutual commitment to driving innovation and elevating sports experiences through advanced technology.

List of Key Companies Profiled

• IBM Corporation
• SAP SE
• Alteryx, Inc.
• Oracle Corporation
• SAS Institute Inc.
• Salesforce, Inc.
• Experfy, Inc.
• Deltatre S.p.A.
• Stats Perform Group
• Catapult Group International Ltd.

Global Sports Analytics Market Report Segmentation

By Component

• Software
• Services

By Analysis

• On-Field
• Players & Team Analysis
• Video Analysis
• Health Assessment
• Off-Field
• Fan Engagement
• Ticket Pricing

By Deployment

• On-premises
• Cloud-based

By End-use

• Sports Betting
• Sports Leagues / Associations
• Sports Teams
• Media Organization
• Individual Players/Coaches
• Other End-use

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

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