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Global Social Commerce Market Size, Share & Industry Analysis Report BY Platform/Sales Channel (Video Commerce (Live stream + Prerecorded), Apparel Network-led Commerce, Apparel Reselling, Group Buying, and Product Review Platforms), By Business Model (B2

Published Aug 26, 2025
Length 501 Pages
SKU # KBV20375091

Description

The North America Social Commerce Market would witness market growth of 32.6% CAGR during the forecast period (2025-2032).

The US market dominated the North America Social Commerce Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,177.6 Billion by 2032. The Canada market is experiencing a CAGR of 35.5% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 34.2% during (2025 - 2032). The US and Canada led the North America Social Commerce Market by Country with a market share of 76% and 11.2% in 2024.

Social commerce in North America has quickly transformed from a marketing extension into a fully integrated retail channel due to platform innovations, consumer confidence in digital payments, and an established e-commerce ecosystem. The transition from external links to in-app transactions was signalled by early milestones like Facebook Marketplace (2016) and Instagram's shoppable posts (2018). Platforms like TikTok, Pinterest, and Instagram improved in-app shopping capabilities during the COVID-19 pandemic, and government programs pushed small businesses to use social selling. Thanks to peer reviews, creator content, and direct seller interactions, consumers can now easily find, assess, and buy products within apps.

The emergence of specialized community marketplaces, the use of short-form video as a potent commerce driver, and well-coordinated cross-platform brand storytelling are some of the major trends influencing the market. TikTok propels viral, trend-led commerce, Pinterest concentrates on inspiration-based discovery, Snapchat and YouTube promote interactive and live shopping features, and Meta stresses ecosystem integration across Facebook, Instagram, and WhatsApp. These major players employ different strategies. Backend enablers like Shopify, which facilitate multi-channel selling, and niche platforms like Whatnot further increase competition. Consumer trust is also influenced by regulatory compliance with regard to privacy, disclosure, and authenticity. In general, platform-native innovation, creator collaborations, and smooth multi-channel integration are the three pillars upon which North American social commerce flourishes.

Business Model Outlook

Based on Business Model, the market is segmented into B2C, C2C, and B2B. The B2C market segment dominated the Mexico Social Commerce Market by Business Model is expected to grow at a CAGR of 33.6 % during the forecast period thereby continuing its dominance until 2032. Also, The B2B market is anticipated to grow as a CAGR of 36.5 % during the forecast period during (2025 - 2032).

Product Type Outlook

Based on Product Type, the market is segmented into Personal & Beauty Care, Apparel, Accessories, Home Products, Health Supplements, Food & Beverage, and Other Product Type. Among various US Social Commerce Market by Product Type; The Apparel market achieved a market size of USD $233.9 Million in 2024 and is expected to grow at a CAGR of 31 % during the forecast period. The Health Supplements market is predicted to experience a CAGR of 33% throughout the forecast period from (2025 - 2032).

Country Outlook

Social commerce in the U.S. has rapidly evolved into a core part of online retail, merging entertainment, social interaction, and shopping within platforms like TikTok, Instagram, YouTube, and Facebook. TikTok Shop, in particular, has become a cultural hub for younger audiences, fueled by creator-led content and real-time live shopping experiences that drive engagement and impulse purchases. Influencers now act as trusted advisors, enabling both major and smaller brands to reach consumers without heavy advertising costs. Integrated payment systems, streamlined logistics, and AI-powered personalization have enhanced convenience, making social commerce a strong competitor to traditional e-commerce. However, challenges remain around trust, counterfeit goods, and consumer privacy, pushing platforms to innovate while ensuring credibility and safety.

List of Key Companies Profiled
  • Meta Platforms, Inc.
  • ByteDance Ltd.
  • Pinterest, Inc.
  • Alibaba Group Holding Limited
  • Tencent Holdings Ltd.
  • Pinduoduo Inc.
  • Snap, Inc. (SnapChat)
  • Google LLC (Youtube, LLC)
  • Shopify Inc.
  • Amazon.com, Inc.
North America Social Commerce Market Report Segmentation

By Platform/Sales Channel
  • Video Commerce (Live stream + Prerecorded)
  • Apparel Network-led Commerce
  • Apparel Reselling
  • Group Buying
  • Product Review Platforms
By Business Model
  • B2C
  • C2C
  • B2B
By Product Type
  • Personal & Beauty Care
  • Apparel
  • Accessories
  • Home Products
  • Health Supplements
  • Food & Beverage
  • Other Product Type
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

501 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Social Commerce Market, by Platform/Sales Channel
1.4.2 Global Social Commerce Market, by Business Model
1.4.3 Global Social Commerce Market, by Product Type
1.4.4 Global Social Commerce Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – Social Commerce Market
Chapter 5. State of Competition – Social Commerce Market
Chapter 6. Product Life Cycle – Social Commerce Market
Chapter 7. Market Consolidation – Social Commerce Market
Chapter 8. Competition Analysis – Global
8.1 Market Share Analysis, 2024
8.2 Recent Strategies Deployed in Social Commerce Market
8.3 Porter Five Forces Analysis
Chapter 9. Value Chain Analysis – Social Commerce Market
9.1 Platform & Technology Development
9.2 Merchant Onboarding & Product Catalog Integration
9.3 Content & Community Engagement
9.4 Transaction & Checkout
9.5 Logistics & Order Fulfillment
9.6 Customer Service & Returns
9.7 Analytics, Feedback & Optimization
Chapter 10. Key Customer Criteria – Social Commerce Market
Chapter 11. Global Social Commerce Market by Platform/Sales Channel
11.1 Global Video Commerce (Live stream + Prerecorded) Market by Region
11.2 Global Apparel Network-led Commerce Market by Region
11.3 Global Apparel Reselling Market by Region
11.4 Global Group Buying Market by Region
11.5 Global Product Review Platforms Market by Region
Chapter 12. Global Social Commerce Market by Business Model
12.1 Global B2C Market by Region
12.2 Global C2C Market by Region
12.3 Global B2B Market by Region
Chapter 13. Global Social Commerce Market by Product Type
13.1 Global Personal & Beauty Care Market by Region
13.2 Global Apparel Market by Region
13.3 Global Accessories Market by Region
13.4 Global Home Products Market by Region
13.5 Global Health Supplements Market by Region
13.6 Global Food & Beverage Market by Region
13.7 Global Other Product Type Market by Region
Chapter 14. Global Social Commerce Market by Region
14.1 North America Social Commerce Market
14.1.1 Key Factors Impacting the Market
14.1.1.1 Market Drivers
14.1.1.2 Market Restraints
14.1.1.3 Market Opportunities
14.1.1.4 Market Challenges
14.1.2 Market Trends – North America Social Commerce Market
14.1.3 State of Competition – North America Social Commerce Market
14.1.4 North America Social Commerce Market by Platform/Sales Channel
14.1.4.1 North America Video Commerce (Live stream + Prerecorded) Market by Country
14.1.4.2 North America Apparel Network-led Commerce Market by Country
14.1.4.3 North America Apparel Reselling Market by Country
14.1.4.4 North America Group Buying Market by Country
14.1.4.5 North America Product Review Platforms Market by Country
14.1.5 North America Social Commerce Market by Business Model
14.1.5.1 North America B2C Market by Country
14.1.5.2 North America C2C Market by Country
14.1.5.3 North America B2B Market by Country
14.1.6 North America Social Commerce Market by Product Type
14.1.6.1 North America Personal & Beauty Care Market by Country
14.1.6.2 North America Apparel Market by Country
14.1.6.3 North America Accessories Market by Country
14.1.6.4 North America Home Products Market by Country
14.1.6.5 North America Health Supplements Market by Country
14.1.6.6 North America Food & Beverage Market by Country
14.1.6.7 North America Other Product Type Market by Country
14.1.7 North America Social Commerce Market by Country
14.1.7.1 US Social Commerce Market
14.1.7.1.1 US Social Commerce Market by Platform/Sales Channel
14.1.7.1.2 US Social Commerce Market by Business Model
14.1.7.1.3 US Social Commerce Market by Product Type
14.1.7.2 Canada Social Commerce Market
14.1.7.2.1 Canada Social Commerce Market by Platform/Sales Channel
14.1.7.2.2 Canada Social Commerce Market by Business Model
14.1.7.2.3 Canada Social Commerce Market by Product Type
14.1.7.3 Mexico Social Commerce Market
14.1.7.3.1 Mexico Social Commerce Market by Platform/Sales Channel
14.1.7.3.2 Mexico Social Commerce Market by Business Model
14.1.7.3.3 Mexico Social Commerce Market by Product Type
14.1.7.4 Rest of North America Social Commerce Market
14.1.7.4.1 Rest of North America Social Commerce Market by Platform/Sales Channel
14.1.7.4.2 Rest of North America Social Commerce Market by Business Model
14.1.7.4.3 Rest of North America Social Commerce Market by Product Type
14.2 Europe Social Commerce Market
14.2.1 Key Factors Impacting the Market
14.2.1.1 Market Drivers
14.2.1.2 Market Restraints
14.2.1.3 Market Opportunities
14.2.1.4 Market Challenges
14.2.2 Market Trends – Europe Social Commerce Market
14.2.3 State of Competition – Europe Social Commerce Market
14.2.4 Europe Social Commerce Market by Platform/Sales Channel
14.2.4.1 Europe Video Commerce (Live stream + Prerecorded) Market by Country
14.2.4.2 Europe Apparel Network-led Commerce Market by Country
14.2.4.3 Europe Apparel Reselling Market by Country
14.2.4.4 Europe Group Buying Market by Country
14.2.4.5 Europe Product Review Platforms Market by Country
14.2.5 Europe Social Commerce Market by Business Model
14.2.5.1 Europe B2C Market by Country
14.2.5.2 Europe C2C Market by Country
14.2.5.3 Europe B2B Market by Country
14.2.6 Europe Social Commerce Market by Product Type
14.2.6.1 Europe Personal & Beauty Care Market by Country
14.2.6.2 Europe Apparel Market by Country
14.2.6.3 Europe Accessories Market by Country
14.2.6.4 Europe Home Products Market by Country
14.2.6.5 Europe Health Supplements Market by Country
14.2.6.6 Europe Food & Beverage Market by Country
14.2.6.7 Europe Other Product Type Market by Country
14.2.7 Europe Social Commerce Market by Country
14.2.7.1 UK Social Commerce Market
14.2.7.1.1 UK Social Commerce Market by Platform/Sales Channel
14.2.7.1.2 UK Social Commerce Market by Business Model
14.2.7.1.3 UK Social Commerce Market by Product Type
14.2.7.2 Germany Social Commerce Market
14.2.7.2.1 Germany Social Commerce Market by Platform/Sales Channel
14.2.7.2.2 Germany Social Commerce Market by Business Model
14.2.7.2.3 Germany Social Commerce Market by Product Type
14.2.7.3 France Social Commerce Market
14.2.7.3.1 France Social Commerce Market by Platform/Sales Channel
14.2.7.3.2 France Social Commerce Market by Business Model
14.2.7.3.3 France Social Commerce Market by Product Type
14.2.7.4 Russia Social Commerce Market
14.2.7.4.1 Russia Social Commerce Market by Platform/Sales Channel
14.2.7.4.2 Russia Social Commerce Market by Business Model
14.2.7.4.3 Russia Social Commerce Market by Product Type
14.2.7.5 Spain Social Commerce Market
14.2.7.5.1 Spain Social Commerce Market by Platform/Sales Channel
14.2.7.5.2 Spain Social Commerce Market by Business Model
14.2.7.5.3 Spain Social Commerce Market by Product Type
14.2.7.6 Italy Social Commerce Market
14.2.7.6.1 Italy Social Commerce Market by Platform/Sales Channel
14.2.7.6.2 Italy Social Commerce Market by Business Model
14.2.7.6.3 Italy Social Commerce Market by Product Type
14.2.7.7 Rest of Europe Social Commerce Market
14.2.7.7.1 Rest of Europe Social Commerce Market by Platform/Sales Channel
14.2.7.7.2 Rest of Europe Social Commerce Market by Business Model
14.2.7.7.3 Rest of Europe Social Commerce Market by Product Type
14.3 Asia Pacific Social Commerce Market
14.3.1 Key Factors Impacting the Market
14.3.1.1 Market Drivers
14.3.1.2 Market Restraints
14.3.1.3 Market Opportunities
14.3.1.4 Market Challenges
14.3.2 Market Trends – Asia Pacific Social Commerce Market
14.3.3 State of Competition – Asia Pacific Social Commerce Market
14.3.4 Asia Pacific Social Commerce Market by Platform/Sales Channel
14.3.4.1 Asia Pacific Video Commerce (Live stream + Prerecorded) Market by Country
14.3.4.2 Asia Pacific Apparel Network-led Commerce Market by Country
14.3.4.3 Asia Pacific Apparel Reselling Market by Country
14.3.4.4 Asia Pacific Group Buying Market by Country
14.3.4.5 Asia Pacific Product Review Platforms Market by Country
14.3.5 Asia Pacific Social Commerce Market by Business Model
14.3.5.1 Asia Pacific B2C Market by Country
14.3.5.2 Asia Pacific C2C Market by Country
14.3.5.3 Asia Pacific B2B Market by Country
14.3.6 Asia Pacific Social Commerce Market by Product Type
14.3.6.1 Asia Pacific Personal & Beauty Care Market by Country
14.3.6.2 Asia Pacific Apparel Market by Country
14.3.6.3 Asia Pacific Accessories Market by Country
14.3.6.4 Asia Pacific Home Products Market by Country
14.3.6.5 Asia Pacific Health Supplements Market by Country
14.3.6.6 Asia Pacific Food & Beverage Market by Country
14.3.6.7 Asia Pacific Other Product Type Market by Country
14.3.7 Asia Pacific Social Commerce Market by Country
14.3.7.1 China Social Commerce Market
14.3.7.1.1 China Social Commerce Market by Platform/Sales Channel
14.3.7.1.2 China Social Commerce Market by Business Model
14.3.7.1.3 China Social Commerce Market by Product Type
14.3.7.2 Japan Social Commerce Market
14.3.7.2.1 Japan Social Commerce Market by Platform/Sales Channel
14.3.7.2.2 Japan Social Commerce Market by Business Model
14.3.7.2.3 Japan Social Commerce Market by Product Type
14.3.7.3 India Social Commerce Market
14.3.7.3.1 India Social Commerce Market by Platform/Sales Channel
14.3.7.3.2 India Social Commerce Market by Business Model
14.3.7.3.3 India Social Commerce Market by Product Type
14.3.7.4 South Korea Social Commerce Market
14.3.7.4.1 South Korea Social Commerce Market by Platform/Sales Channel
14.3.7.4.2 South Korea Social Commerce Market by Business Model
14.3.7.4.3 South Korea Social Commerce Market by Product Type
14.3.7.5 Singapore Social Commerce Market
14.3.7.5.1 Singapore Social Commerce Market by Platform/Sales Channel
14.3.7.5.2 Singapore Social Commerce Market by Business Model
14.3.7.5.3 Singapore Social Commerce Market by Product Type
14.3.7.6 Malaysia Social Commerce Market
14.3.7.6.1 Malaysia Social Commerce Market by Platform/Sales Channel
14.3.7.6.2 Malaysia Social Commerce Market by Business Model
14.3.7.6.3 Malaysia Social Commerce Market by Product Type
14.3.7.7 Rest of Asia Pacific Social Commerce Market
14.3.7.7.1 Rest of Asia Pacific Social Commerce Market by Platform/Sales Channel
14.3.7.7.2 Rest of Asia Pacific Social Commerce Market by Business Model
14.3.7.7.3 Rest of Asia Pacific Social Commerce Market by Product Type
14.4 LAMEA Social Commerce Market
14.4.1 Key Factors Impacting the Market
14.4.1.1 Market Drivers
14.4.1.2 Market Restraints
14.4.1.3 Market Opportunities
14.4.1.4 Market Challenges
14.4.2 Market Trends – LAMEA Social Commerce Market
14.4.3 State of Competition – LAMEA Social Commerce Market
14.4.4 LAMEA Social Commerce Market by Platform/Sales Channel
14.4.4.1 LAMEA Video Commerce (Live stream + Prerecorded) Market by Country
14.4.4.2 LAMEA Apparel Network-led Commerce Market by Country
14.4.4.3 LAMEA Apparel Reselling Market by Country
14.4.4.4 LAMEA Group Buying Market by Country
14.4.4.5 LAMEA Product Review Platforms Market by Country
14.4.5 LAMEA Social Commerce Market by Business Model
14.4.5.1 LAMEA B2C Market by Country
14.4.5.2 LAMEA C2C Market by Country
14.4.5.3 LAMEA B2B Market by Country
14.4.6 LAMEA Social Commerce Market by Product Type
14.4.6.1 LAMEA Personal & Beauty Care Market by Country
14.4.6.2 LAMEA Apparel Market by Country
14.4.6.3 LAMEA Accessories Market by Country
14.4.6.4 LAMEA Home Products Market by Country
14.4.6.5 LAMEA Health Supplements Market by Country
14.4.6.6 LAMEA Food & Beverage Market by Country
14.4.6.7 LAMEA Other Product Type Market by Country
14.4.7 LAMEA Social Commerce Market by Country
14.4.7.1 Brazil Social Commerce Market
14.4.7.1.1 Brazil Social Commerce Market by Platform/Sales Channel
14.4.7.1.2 Brazil Social Commerce Market by Business Model
14.4.7.1.3 Brazil Social Commerce Market by Product Type
14.4.7.2 Argentina Social Commerce Market
14.4.7.2.1 Argentina Social Commerce Market by Platform/Sales Channel
14.4.7.2.2 Argentina Social Commerce Market by Business Model
14.4.7.2.3 Argentina Social Commerce Market by Product Type
14.4.7.3 UAE Social Commerce Market
14.4.7.3.1 UAE Social Commerce Market by Platform/Sales Channel
14.4.7.3.2 UAE Social Commerce Market by Business Model
14.4.7.3.3 UAE Social Commerce Market by Product Type
14.4.7.4 Saudi Arabia Social Commerce Market
14.4.7.4.1 Saudi Arabia Social Commerce Market by Platform/Sales Channel
14.4.7.4.2 Saudi Arabia Social Commerce Market by Business Model
14.4.7.4.3 Saudi Arabia Social Commerce Market by Product Type
14.4.7.5 South Africa Social Commerce Market
14.4.7.5.1 South Africa Social Commerce Market by Platform/Sales Channel
14.4.7.5.2 South Africa Social Commerce Market by Business Model
14.4.7.5.3 South Africa Social Commerce Market by Product Type
14.4.7.6 Nigeria Social Commerce Market
14.4.7.6.1 Nigeria Social Commerce Market by Platform/Sales Channel
14.4.7.6.2 Nigeria Social Commerce Market by Business Model
14.4.7.6.3 Nigeria Social Commerce Market by Product Type
14.4.7.7 Rest of LAMEA Social Commerce Market
14.4.7.7.1 Rest of LAMEA Social Commerce Market by Platform/Sales Channel
14.4.7.7.2 Rest of LAMEA Social Commerce Market by Business Model
14.4.7.7.3 Rest of LAMEA Social Commerce Market by Product Type
Chapter 15. Company Profiles
15.1 Meta Platforms, Inc.
15.1.1 Company Overview
15.1.2 Financial Analysis
15.1.3 Segment and Regional Analysis
15.1.4 Research & Development Expense
15.1.5 Recent strategies and developments:
15.1.5.1 Partnerships, Collaborations, and Agreements:
15.1.6 SWOT Analysis
15.2 ByteDance Ltd.
15.2.1 Company Overview
15.2.2 Recent strategies and developments:
15.2.2.1 Product Launches and Product Expansions:
15.2.3 SWOT Analysis
15.3 Pinterest, Inc.
15.3.1 Company Overview
15.3.2 Financial Analysis
15.3.3 Segmental and Regional Analysis
15.3.4 Research & Development Expenses
15.4 Alibaba Group Holding Limited
15.4.1 Company Overview
15.4.2 Financial Analysis
15.4.3 Segmental Analysis
15.4.4 Recent strategies and developments:
15.4.4.1 Partnerships, Collaborations, and Agreements:
15.5 Tencent Holdings Ltd.
15.5.1 Company Overview
15.5.2 Financial Analysis
15.5.3 Segmental and Regional Analysis
15.5.4 Research & Development Expenses
15.5.5 Recent strategies and developments:
15.5.5.1 Partnerships, Collaborations, and Agreements:
15.6 Pinduoduo Inc.
15.6.1 Company Overview
15.6.2 Financial Analysis
15.6.3 Research & Development Expenses
15.7 Snap, Inc. (SnapChat)
15.7.1 Company Overview
15.7.2 Financial Analysis
15.7.3 Regional Analysis
15.7.4 Research & Development Expenses
15.7.5 Recent strategies and developments:
15.7.5.1 Partnerships, Collaborations, and Agreements:
15.8 Google LLC (Youtube, LLC)
15.8.1 Company Overview
15.8.2 Financial Analysis
15.8.3 Segmental and Regional Analysis
15.8.4 Research & Development Expenses
15.8.5 SWOT Analysis
15.9 Shopify Inc.
15.9.1 Company Overview
15.9.2 Financial Analysis
15.9.3 Research & Development Expenses
15.10. Amazon.com, Inc.
15.10.1 Company Overview
15.10.2 Financial Analysis
15.10.3 Segmental Analysis
15.10.4 SWOT Analysis
Chapter 16. Winning Imperatives of Social Commerce Market
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