Europe Vegan Dessert Market Size, Share & Industry Analysis Report By Product (Cakes & Pastries, Frozen Desserts, Custards & Puddings, Biscuits/ Cookies, and Other Product), By Distribution Channel (HoReCa, Offline Retail Stores, and Online), By Country a
Description
The Europe Vegan Dessert Market would witness market growth of 11.0% CAGR during the forecast period (2025-2032).
The Germany market dominated the Europe Vegan Dessert Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $526.2 million by 2032. The UK market is exhibiting a CAGR of 9.9% during (2025 - 2032). Additionally, The France market would experience a CAGR of 11.7% during (2025 - 2032).
The European vegan dessert market has witnessed significant growth over the past decade, driven by increasing consumer awareness of health, environmental sustainability, and ethical considerations. Traditionally, European desserts have been rich in dairy and eggs, but a shift towards plant-based alternatives has transformed the landscape. Initially, vegan desserts were niche offerings, primarily available in specialty health stores or vegan cafes. However, the rise in lactose intolerance, dairy allergies, and a growing vegan population has expanded the demand for plant-based desserts.
Countries like Germany and the UK have been at the forefront of this movement, with a notable increase in vegan product launches and dedicated vegan sections in supermarkets. The evolution of the market is also attributed to advancements in food technology, allowing manufacturers to replicate the taste and texture of traditional desserts using plant-based ingredients. Ingredients such as almond milk, coconut cream, and oat-based substitutes have become staples in vegan dessert formulations.
The United Kingdom has rapidly evolved into one of the most vibrant markets for vegan products in Europe, and desserts have played a pivotal role in this shift. A combination of growing vegan populations, rising interest in flexitarian diets, and strong retail support has driven the expansion of the vegan dessert segment. Major cities like London, Manchester, and Brighton have become epicenters of plant-based culinary innovation, where dairy- and egg-free cakes, pastries, and frozen treats have moved from niche cafés to mainstream supermarket aisles. Health consciousness is a core driving factor behind the growing popularity of vegan desserts in the UK.
Consumers are actively seeking healthier alternatives that are lower in sugar, free from artificial additives, and made with plant-based ingredients that offer nutritional benefits. France, traditionally known as a bastion of dairy-rich gastronomy and pastry artistry, is gradually embracing the global shift toward plant-based diets—most notably within the dessert category. The vegan dessert market in France is undergoing a quiet but significant transformation, driven by a growing segment of health-conscious, environmentally aware, and ethically motivated consumers. While veganism remains a niche lifestyle choice relative to some neighboring countries, the momentum behind flexitarianism and plant-forward diets is strong, particularly among younger urban populations in Paris, Lyon, and Bordeaux.
Russia’s vegan dessert market is in an early but promising phase, shaped by a unique intersection of economic pragmatism, rising health awareness, and expanding urban lifestyles. While Russia has historically leaned heavily on meat- and dairy-based cuisine, recent years have seen an uptick in demand for plant-based alternatives, particularly among younger populations in cities like Moscow, St. Petersburg, and Novosibirsk. The growth of the vegan dessert segment, though slower compared to Western Europe, reflects broader shifts in dietary habits, globalization of food culture, and greater visibility of vegan lifestyles through social media and international trends. In summary, Europe's vegan dessert market is undergoing a widespread transformation, driven by converging trends in health, sustainability, and ethical consumption—positioning the region as a fast-growing hub for plant-based indulgence.
Based on Product, the market is segmented into Cakes & Pastries, Frozen Desserts, Custards & Puddings, Biscuits/ Cookies, and Other Product. Based on Distribution Channel, the market is segmented into HoReCa, Offline Retail Stores, and Online. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
By Product
The Germany market dominated the Europe Vegan Dessert Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $526.2 million by 2032. The UK market is exhibiting a CAGR of 9.9% during (2025 - 2032). Additionally, The France market would experience a CAGR of 11.7% during (2025 - 2032).
The European vegan dessert market has witnessed significant growth over the past decade, driven by increasing consumer awareness of health, environmental sustainability, and ethical considerations. Traditionally, European desserts have been rich in dairy and eggs, but a shift towards plant-based alternatives has transformed the landscape. Initially, vegan desserts were niche offerings, primarily available in specialty health stores or vegan cafes. However, the rise in lactose intolerance, dairy allergies, and a growing vegan population has expanded the demand for plant-based desserts.
Countries like Germany and the UK have been at the forefront of this movement, with a notable increase in vegan product launches and dedicated vegan sections in supermarkets. The evolution of the market is also attributed to advancements in food technology, allowing manufacturers to replicate the taste and texture of traditional desserts using plant-based ingredients. Ingredients such as almond milk, coconut cream, and oat-based substitutes have become staples in vegan dessert formulations.
The United Kingdom has rapidly evolved into one of the most vibrant markets for vegan products in Europe, and desserts have played a pivotal role in this shift. A combination of growing vegan populations, rising interest in flexitarian diets, and strong retail support has driven the expansion of the vegan dessert segment. Major cities like London, Manchester, and Brighton have become epicenters of plant-based culinary innovation, where dairy- and egg-free cakes, pastries, and frozen treats have moved from niche cafés to mainstream supermarket aisles. Health consciousness is a core driving factor behind the growing popularity of vegan desserts in the UK.
Consumers are actively seeking healthier alternatives that are lower in sugar, free from artificial additives, and made with plant-based ingredients that offer nutritional benefits. France, traditionally known as a bastion of dairy-rich gastronomy and pastry artistry, is gradually embracing the global shift toward plant-based diets—most notably within the dessert category. The vegan dessert market in France is undergoing a quiet but significant transformation, driven by a growing segment of health-conscious, environmentally aware, and ethically motivated consumers. While veganism remains a niche lifestyle choice relative to some neighboring countries, the momentum behind flexitarianism and plant-forward diets is strong, particularly among younger urban populations in Paris, Lyon, and Bordeaux.
Russia’s vegan dessert market is in an early but promising phase, shaped by a unique intersection of economic pragmatism, rising health awareness, and expanding urban lifestyles. While Russia has historically leaned heavily on meat- and dairy-based cuisine, recent years have seen an uptick in demand for plant-based alternatives, particularly among younger populations in cities like Moscow, St. Petersburg, and Novosibirsk. The growth of the vegan dessert segment, though slower compared to Western Europe, reflects broader shifts in dietary habits, globalization of food culture, and greater visibility of vegan lifestyles through social media and international trends. In summary, Europe's vegan dessert market is undergoing a widespread transformation, driven by converging trends in health, sustainability, and ethical consumption—positioning the region as a fast-growing hub for plant-based indulgence.
Based on Product, the market is segmented into Cakes & Pastries, Frozen Desserts, Custards & Puddings, Biscuits/ Cookies, and Other Product. Based on Distribution Channel, the market is segmented into HoReCa, Offline Retail Stores, and Online. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Unilever PLC
- Nestle S.A.
- Danone S.A.
- General Mills Inc.
- Oatly Group AB
- Tofutti Brands, Inc.
- NadaMoo!
- Daiya Foods, Inc.
- Alternative Foods London Ltd (OGGS)
- BOSH MEDIA LTD.
By Product
- Cakes & Pastries
- Frozen Desserts
- Custards & Puddings
- Biscuits/ Cookies
- Other Product
- HoReCa
- Offline Retail Stores
- Onliners
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
142 Pages
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Vegan Dessert Market, by Product
- 1.4.2 Europe Vegan Dessert Market, by Distribution Channel
- 1.4.3 Europe Vegan Dessert Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis – Global
- 4.1 Market Share Analysis, 2024
- 4.2 Porter Five Forces Analysis
- Chapter 5. Value Chain Analysis of Vegan Dessert Market
- 5.1 Product Development & R&D
- 5.2 Ingredient Sourcing
- 5.3 Manufacturing & Production
- 5.4 Packaging & Labeling
- 5.5 Distribution & Logistics
- 5.6 Sales & Retail
- 5.7 Marketing & Consumer Engagement
- 5.8 Feedback, Innovation & Sustainability
- Chapter 6. Key Costumer Criteria - Vegan Dessert Market
- Chapter 7. Europe Vegan Dessert Market by Product
- 7.1 Europe Cakes & Pastries Market by Country
- 7.2 Europe Frozen Desserts Market by Country
- 7.3 Europe Custards & Puddings Market by Country
- 7.4 Europe Biscuits/ Cookies Market by Country
- 7.5 Europe Other Product Market by Country
- Chapter 8. Europe Vegan Dessert Market by Distribution Channel
- 8.1 Europe HoReCa Market by Country
- 8.2 Europe Offline Retail Stores Market by Country
- 8.3 Europe Online Market by Country
- Chapter 9. Europe Vegan Dessert Market by Country
- 9.1 Germany Vegan Dessert Market
- 9.1.1 Germany Vegan Dessert Market by Product
- 9.1.2 Germany Vegan Dessert Market by Distribution Channel
- 9.2 UK Vegan Dessert Market
- 9.2.1 UK Vegan Dessert Market by Product
- 9.2.2 UK Vegan Dessert Market by Distribution Channel
- 9.3 France Vegan Dessert Market
- 9.3.1 France Vegan Dessert Market by Product
- 9.3.2 France Vegan Dessert Market by Distribution Channel
- 9.4 Russia Vegan Dessert Market
- 9.4.1 Russia Vegan Dessert Market by Product
- 9.4.2 Russia Vegan Dessert Market by Distribution Channel
- 9.5 Spain Vegan Dessert Market
- 9.5.1 Spain Vegan Dessert Market by Product
- 9.5.2 Spain Vegan Dessert Market by Distribution Channel
- 9.6 Italy Vegan Dessert Market
- 9.6.1 Italy Vegan Dessert Market by Product
- 9.6.2 Italy Vegan Dessert Market by Distribution Channel
- 9.7 Rest of Europe Vegan Dessert Market
- 9.7.1 Rest of Europe Vegan Dessert Market by Product
- 9.7.2 Rest of Europe Vegan Dessert Market by Distribution Channel
- Chapter 10. Company Profiles
- 10.1 Unilever PLC
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Segmental and Regional Analysis
- 10.1.4 Research & Development Expense
- 10.1.5 SWOT Analysis
- 10.2 Nestle S.A.
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Segmental and Regional Analysis
- 10.2.4 Research & Development Expenses
- 10.2.5 Recent strategies and developments:
- 10.2.5.1 Product Launches and Product Expansions:
- 10.2.6 SWOT Analysis
- 10.3 Danone S.A.
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Regional Analysis
- 10.3.4 Research & Development Expenses
- 10.3.5 SWOT Analysis
- 10.4 General Mills, Inc.
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expense
- 10.4.5 SWOT Analysis
- 10.5 Oatly Group AB
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Segmental and Regional Analysis
- 10.5.4 Research & Development Expenses
- 10.5.5 Recent strategies and developments:
- 10.5.5.1 Partnerships, Collaborations, and Agreements:
- 10.6 Tofutti Brands, Inc.
- 10.6.1 Company Overview
- 10.7 NadaMoo!
- 10.7.1 Company Overview
- 10.8.2 Recent strategies and developments:
- 10.8.2.1 Partnerships, Collaborations, and Agreements:
- 10.9 Alternative Foods London Ltd (OGGS)
- 10.9.1 Company Overview
- 10.10. BOSH MEDIA LTD.
- 10.10.1 Company Overview
- 10.10.2 Recent strategies and developments:
- 10.10.2.1 Partnerships, Collaborations, and Agreements:
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