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Europe Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software and Services), By Type, By Deployment (Cloud and On Premise), By Function, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Nov 22, 2024
Length 178 Pages
SKU # KBV19363280

Description

Europe Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software and Services), By Type, By Deployment (Cloud and On Premise), By Function, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031


The Europe Social Media Analytics Market would witness market growth of 26.4% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Social Media Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,204.8 million by 2031. The UK market is exhibiting a CAGR of 25.3% during (2024 - 2031). Additionally, The France market would experience a CAGR of 27.5% during (2024 - 2031).

Social media provides a wealth of information about consumer sentiment. Through sentiment analysis, businesses can understand public opinion on a product, service, or brand. This helps in the early detection of potential issues, improves customer relationship management, and allows companies to tailor their offerings to meet customer expectations. By monitoring discussions on social media, businesses can gain a deeper understanding of customer concerns, interests, and feedback.

Likewise, social media influencers have become essential partners in many marketing strategies. Social media analytics tools help brands identify potential influencers, measure their audience reach, and assess the impact of their campaigns. Analytics can track engagement rates, follower growth, and content performance to determine which influencers provide the best return on investment (ROI).

Denmark stands out as a leader in social media usage, with an impressive 91% of the population actively participating in social networks. Cyprus and Hungary are closely followed, with 83% and 81% of their populations engaging in social media, respectively. These high rates of social media participation create an ideal environment for the social media analytics market to thrive. As more users share their opinions, experiences, and preferences online, businesses and organizations gain access to a wealth of data. This abundance of data is crucial for businesses trying to interact with consumers, gauge brand sentiment, and adjust their marketing tactics in response to real-time input.

Furthermore, 224 out of the 273 EU regions have seen social media participation surpass 50%, further underlining the growing role of social media in European daily life. Among the regions with the highest shares of social media users are six Danish regions, including Midtjylland, Hovedstaden, Syddanmark, Nordjylland, and Sjælland, all of which report participation rates between 89% and 93%. These high engagement levels indicate that a significant portion of the population in these areas is active on social platforms. Social media analytics tools for businesses operating in these regions are increasingly critical in shaping marketing strategies, product development, and customer service efforts. In conclusion, Europe's high social media usage rates drive the demand for analytics solutions.

Based on Component, the market is segmented into Software and Services. Based on Type, the market is segmented into Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, and Prescriptive Analytics. Based on Deployment, the market is segmented into Cloud and On Premise. Based on Function, the market is segmented into Sentiment Analysis, Dashboard & Visualization, Competitive Analysis, Hashtag Analysis, and Other Function. Based on Application, the market is segmented into Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, Public Safety & Law Enforcement, and Other Application. Based on Vertical, the market is segmented into BFSI, Retail & Consumer Goods, IT & Telecommunications, Healthcare, Media & Entertainment, Travel & Hospitality, Government & Public Sector, and Other Vertical. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Adobe, Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Zoho Corporation Pvt. Ltd.
  • Onclusive, Inc.
  • HubSpot, Inc.
  • Sprinklr, Inc.
Europe Social Media Analytics Market Report Segmentation

By Component
  • Software
  • Services
By Type
  • Descriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
  • Prescriptive Analytics
By Deployment
  • Cloud
  • On Premise
By Function
  • Sentiment Analysis
  • Dashboard & Visualization
  • Competitive Analysis
  • Hashtag Analysis
  • Other Function
By Application
  • Sales & Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management & Fraud Detection
  • Public Safety & Law Enforcement
  • Other Application
By Vertical
  • BFSI
  • Retail & Consumer Goods
  • IT & Telecommunications
  • Healthcare
  • Media & Entertainment
  • Travel & Hospitality
  • Government & Public Sector
  • Other Vertical
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

178 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Social Media Analytics Market, by Component
1.4.2 Europe Social Media Analytics Market, by Type
1.4.3 Europe Social Media Analytics Market, by Deployment
1.4.4 Europe Social Media Analytics Market, by Function
1.4.5 Europe Social Media Analytics Market, by Application
1.4.6 Europe Social Media Analytics Market, by Vertical
1.4.7 Europe Social Media Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.5 Porter Five Forces Analysis
Chapter 5. Europe Social Media Analytics Market by Component
5.1 Europe Software Market by Country
5.2 Europe Services Market by Country
Chapter 6. Europe Social Media Analytics Market by Type
6.1 Europe Descriptive Analytics Market by Country
6.2 Europe Diagnostic Analytics Market by Country
6.3 Europe Predictive Analytics Market by Country
6.4 Europe Prescriptive Analytics Market by Country
Chapter 7. Europe Social Media Analytics Market by Deployment
7.1 Europe Cloud Market by Country
7.2 Europe On Premise Market by Country
Chapter 8. Europe Social Media Analytics Market by Function
8.1 Europe Sentiment Analysis Market by Country
8.2 Europe Dashboard & Visualization Market by Country
8.3 Europe Competitive Analysis Market by Country
8.4 Europe Hashtag Analysis Market by Country
8.5 Europe Other Function Market by Country
Chapter 9. Europe Social Media Analytics Market by Application
9.1 Europe Sales & Marketing Management Market by Country
9.2 Europe Customer Experience Management Market by Country
9.3 Europe Competitive Intelligence Market by Country
9.4 Europe Risk Management & Fraud Detection Market by Country
9.5 Europe Public Safety & Law Enforcement Market by Country
9.6 Europe Other Application Market by Country
Chapter 10. Europe Social Media Analytics Market by Vertical
10.1 Europe BFSI Market by Country
10.2 Europe Retail & Consumer Goods Market by Country
10.3 Europe IT & Telecommunications Market by Country
10.4 Europe Healthcare Market by Country
10.5 Europe Media & Entertainment Market by Country
10.6 Europe Travel & Hospitality Market by Country
10.7 Europe Government & Public Sector Market by Country
10.8 Europe Other Vertical Market by Country
Chapter 11. Europe Social Media Analytics Market by Country
11.1 Germany Social Media Analytics Market
11.1.1 Germany Social Media Analytics Market by Component
11.1.2 Germany Social Media Analytics Market by Type
11.1.3 Germany Social Media Analytics Market by Deployment
11.1.4 Germany Social Media Analytics Market by Function
11.1.5 Germany Social Media Analytics Market by Application
11.1.6 Germany Social Media Analytics Market by Vertical
11.2 UK Social Media Analytics Market
11.2.1 UK Social Media Analytics Market by Component
11.2.2 UK Social Media Analytics Market by Type
11.2.3 UK Social Media Analytics Market by Deployment
11.2.4 UK Social Media Analytics Market by Function
11.2.5 UK Social Media Analytics Market by Application
11.2.6 UK Social Media Analytics Market by Vertical
11.3 France Social Media Analytics Market
11.3.1 France Social Media Analytics Market by Component
11.3.2 France Social Media Analytics Market by Type
11.3.3 France Social Media Analytics Market by Deployment
11.3.4 France Social Media Analytics Market by Function
11.3.5 France Social Media Analytics Market by Application
11.3.6 France Social Media Analytics Market by Vertical
11.4 Russia Social Media Analytics Market
11.4.1 Russia Social Media Analytics Market by Component
11.4.2 Russia Social Media Analytics Market by Type
11.4.3 Russia Social Media Analytics Market by Deployment
11.4.4 Russia Social Media Analytics Market by Function
11.4.5 Russia Social Media Analytics Market by Application
11.4.6 Russia Social Media Analytics Market by Vertical
11.5 Spain Social Media Analytics Market
11.5.1 Spain Social Media Analytics Market by Component
11.5.2 Spain Social Media Analytics Market by Type
11.5.3 Spain Social Media Analytics Market by Deployment
11.5.4 Spain Social Media Analytics Market by Function
11.5.5 Spain Social Media Analytics Market by Application
11.5.6 Spain Social Media Analytics Market by Vertical
11.6 Italy Social Media Analytics Market
11.6.1 Italy Social Media Analytics Market by Component
11.6.2 Italy Social Media Analytics Market by Type
11.6.3 Italy Social Media Analytics Market by Deployment
11.6.4 Italy Social Media Analytics Market by Function
11.6.5 Italy Social Media Analytics Market by Application
11.6.6 Italy Social Media Analytics Market by Vertical
11.7 Rest of Europe Social Media Analytics Market
11.7.1 Rest of Europe Social Media Analytics Market by Component
11.7.2 Rest of Europe Social Media Analytics Market by Type
11.7.3 Rest of Europe Social Media Analytics Market by Deployment
11.7.4 Rest of Europe Social Media Analytics Market by Function
11.7.5 Rest of Europe Social Media Analytics Market by Application
11.7.6 Rest of Europe Social Media Analytics Market by Vertical
Chapter 12. Company Profiles
12.1 Adobe, Inc.
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Segmental and Regional Analysis
12.1.4 Research & Development Expense
12.1.5 Recent strategies and developments:
12.1.5.1 Partnerships, Collaborations, and Agreements:
12.1.5.2 Acquisitions and Mergers:
12.1.6 SWOT Analysis
12.2 IBM Corporation
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Regional & Segmental Analysis
12.2.4 Research & Development Expenses
12.2.5 Recent strategies and developments:
12.2.5.1 Partnerships, Collaborations, and Agreements:
12.2.6 SWOT Analysis
12.3 Oracle Corporation
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expense
12.3.5 Recent strategies and developments:
12.3.5.1 Product Launches and Product Expansions:
12.3.6 SWOT Analysis
12.4 Salesforce, Inc.
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Regional Analysis
12.4.4 Research & Development Expenses
12.4.5 Recent strategies and developments:
12.4.5.1 Partnerships, Collaborations, and Agreements:
12.4.5.2 Acquisition and Mergers:
12.4.6 SWOT Analysis
12.5 Microsoft Corporation
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Segmental and Regional Analysis
12.5.4 Research & Development Expenses
12.5.5 Recent strategies and developments:
12.5.5.1 Acquisition and Mergers:
12.5.6 SWOT Analysis
12.6 Google LLC (Alphabet Inc.)
12.6.1 Company Overview
12.6.2 Financial Analysis
12.6.3 Segmental and Regional Analysis
12.6.4 Research & Development Expense
12.6.5 Recent strategies and developments:
12.6.5.1 Product Launches and Product Expansions:
12.6.6 SWOT Analysis
12.7 Zoho Corporation Pvt. Ltd.
12.7.1 Company Overview
12.7.2 SWOT Analysis
12.8 HubSpot, Inc.
12.8.1 Company Overview
12.8.2 Financial Analysis
12.8.3 Regional Analysis
12.8.4 Research & Development Expenses
12.8.5 Recent strategies and developments:
12.8.5.1 Partnerships, Collaborations, and Agreements:
12.9 Onclusive, Inc.
12.9.1 Company Overview
12.9.2 Recent strategies and developments:
12.9.2.1 Product Launches and Product Expansions:
12.10. Sprinklr, Inc.
12.10.1 Company Overview
12.10.2 Financial Analysis
12.10.3 Regional Analysis
12.10.4 Research & Development Expenses

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