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Europe Social Business Intelligence Market Size, Share & Industry Analysis Report By Component (Solution and Services), By Business Function (Finance, Sales & Marketing, Customer Service/Support, Product Development/Innovation (R&D), Human Resources (HR),

Publisher Knowledge Based Value (KBV) Research
Published Jul 18, 2025
Length 190 Pages
SKU # KBV20295628

Description

The Europe Social Business Intelligence Market would witness market growth of 11.5% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Social Business Intelligence Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $3,490.6 million by 2032. The UK market is exhibiting a CAGR of 10.4% during (2025 - 2032). Additionally, The France market would experience a CAGR of 12.3% during (2025 - 2032).

Europe is evolving as a key region with high potential for Business Intelligence Intelligence (SBI) ,market owing to its countries with strong economies, strict data regulations safeguarding the privacy and digitally aware users. The Social Business Intelligence (SBI) is experiencing a wide adoption across European countries such as Germany, UK, France, and Spain among others, in oder to gauge brand perception, engage users and implement data-driven strategies. With the growing strictness pertaining to the GDPR compliance and other ethical practices the companies are gathering the social insights in much more sophisticated manner. Particularly, integration of Social Business Intelligence (SBI) with ESG reporting and public policy is now defining the market trends. The adoption of SBI in growing at a high rate with governments and companies utilizing the social intelligence to address public sentiments and manage brand reputation.

The European market is marked with the intense competition and experience the presence of global as well as regional players such as Talkwalker, Meltwater, Brandwatch, and SAP, offering real-time monitoring, vertical-specific analytics and multilingual sentiment tracking. Companies in this domain are focusing on GDPR-compliant platforms, partnerships with regional agencies and AI-driven trend detection. Factors including high internet penetration, demand for transparency and innovation in analytics tools are fuelling the market growth.

Country Outlook

Germany is recognized as the strongest and progressive digital market in Europe thereby making it an opportunistic market for Social Business Intelligence (SBI). A number of businesses in Germany are utilizing data-driven models to upbeat the competition through the use SBI. The SBI is getting leveraged to gain insights about customer behavior patterns, customer sentiments mapping and competition tracking. Facts that Germany has a strong base of industries, high volume of small and medium enterprises and high internet penetration of over 93% in 2024, makes it a promising destination for SBI growth.

Based on Component, the market is segmented into Solution and Services. Based on Business Function, the market is segmented into Finance, Sales & Marketing, Customer Service/Support, Product Development/Innovation (R&D), Human Resources (HR), and Other Business Function. Based on End Use, the market is segmented into BFSI, Retail & E-commerce, IT and Telecommunications, Media & Entertainment, Healthcare, and Government & Public Sector. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Adobe, Inc.
  • HubSpot, Inc.
  • Google LLC
  • Microsoft Corporation
  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Salesforce, Inc.
  • Sprinklr, Inc.
  • SAS Institute Inc.
Europe Social Business Intelligence Market Report Segmentation

By Component
  • Solution
  • Services
By Business Function
  • Finance
  • Sales & Marketing
  • Customer Service/Support
  • Product Development/Innovation (R&D)
  • Human Resources (HR)
  • Other Business Function
By End Use
  • BFSI
  • Retail & E-commerce
  • IT and Telecommunications
  • Media & Entertainment
  • Healthcare
  • Government & Public Sector
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

190 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Social Business Intelligence Market, by Component
1.4.2 Europe Social Business Intelligence Market, by Business Function
1.4.3 Europe Social Business Intelligence Market, by End Use
1.4.4 Europe Social Business Intelligence Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in Social Business Intelligence Market.
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Social Business Intelligence Market
5.1 Product Design & Development
5.2 Data Sourcing & Ingestion
5.3 Data Processing & Analytics Engine
5.4 Platform Integration & UX Delivery
5.5 Sales & Marketing
5.6 Implementation & Customization
5.7 Customer Training & Enablement
5.8 Technical Support & Maintenance
5.9 Customer Success & Analytics Optimization
5.10. Upgrades & Renewal
Chapter 6. Key Costumer Criteria - Social Business Intelligence Market
Chapter 7. Europe Social Business Intelligence Market by Component
7.1 Europe Solution Market by Country
7.2 Europe Services Market by Country
Chapter 8. Europe Social Business Intelligence Market by Business Function
8.1 Europe Finance Market by Country
8.2 Europe Sales & Marketing Market by Country
8.3 Europe Customer Service/Support Market by Country
8.4 Europe Product Development/Innovation (R&D) Market by Country
8.5 Europe Human Resources (HR) Market by Country
8.6 Europe Other Business Function Market by Country
Chapter 9. Europe Social Business Intelligence Market by End Use
9.1 Europe BFSI Market by Country
9.2 Europe Retail & E-commerce Market by Country
9.3 Europe IT and Telecommunications Market by Country
9.4 Europe Media & Entertainment Market by Country
9.5 Europe Healthcare Market by Country
9.6 Europe Government & Public Sector Market by Country
Chapter 10. Europe Social Business Intelligence Market by Country
10.1 Germany Social Business Intelligence Market
10.1.1 Germany Social Business Intelligence Market by Component
10.1.2 Germany Social Business Intelligence Market by Business Function
10.1.3 Germany Social Business Intelligence Market by End Use
10.2 UK Social Business Intelligence Market
10.2.1 UK Social Business Intelligence Market by Component
10.2.2 UK Social Business Intelligence Market by Business Function
10.2.3 UK Social Business Intelligence Market by End Use
10.3 France Social Business Intelligence Market
10.3.1 France Social Business Intelligence Market by Component
10.3.2 France Social Business Intelligence Market by Business Function
10.3.3 France Social Business Intelligence Market by End Use
10.4 Russia Social Business Intelligence Market
10.4.1 Russia Social Business Intelligence Market by Component
10.4.2 Russia Social Business Intelligence Market by Business Function
10.4.3 Russia Social Business Intelligence Market by End Use
10.5 Spain Social Business Intelligence Market
10.5.1 Spain Social Business Intelligence Market by Component
10.5.2 Spain Social Business Intelligence Market by Business Function
10.5.3 Spain Social Business Intelligence Market by End Use
10.6 Italy Social Business Intelligence Market
10.6.1 Italy Social Business Intelligence Market by Component
10.6.2 Italy Social Business Intelligence Market by Business Function
10.6.3 Italy Social Business Intelligence Market by End Use
10.7 Rest of Europe Social Business Intelligence Market
10.7.1 Rest of Europe Social Business Intelligence Market by Component
10.7.2 Rest of Europe Social Business Intelligence Market by Business Function
10.7.3 Rest of Europe Social Business Intelligence Market by End Use
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.6 SWOT Analysis
11.2 HubSpot, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Product Launches and Product Expansions:
11.3 Google LLC
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 SWOT Analysis
11.5 IBM Corporation
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional & Segmental Analysis
11.5.4 Research & Development Expenses
11.5.5 Recent strategies and developments:
11.5.5.1 Product Launches and Product Expansions:
11.5.5.2 Acquisition and Mergers:
11.5.6 SWOT Analysis
11.6 Oracle Corporation
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Product Launches and Product Expansions:
11.6.6 SWOT Analysis
11.7 SAP SE
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Regional Analysis
11.7.4 Research & Development Expense
11.7.5 SWOT Analysis
11.8 Salesforce, Inc.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 SWOT Analysis
11.9 Sprinklr, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Research & Development Expenses
11.10. SAS Institute, Inc.
11.10.1 Company Overview
11.10.2 SWOT Analysis

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