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Europe Product Analytics Market Size, Share & Trends Analysis Report By Mode, By Component (Solution, and Services), By Deployment (Cloud, and On-premise), By Application, By Enterprise Size, By End User, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Mar 07, 2025
Length 164 Pages
SKU # KBV19863290

Description

The Europe Product Analytics Market would witness market growth of 19.9% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Product Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,325.8 million by 2031. The UK market is exhibiting a CAGR of 19% during (2024 - 2031). Additionally, The France market would experience a CAGR of 20.8% during (2024 - 2031).

One of the key drivers of this market is the widespread adoption of artificial intelligence (AI) and machine learning (ML) technologies. AI-driven analytics solutions have revolutionized the way businesses interpret and utilize data. As AI and ML technologies advance, their integration into these analytics platforms will further enhance the efficiency and accuracy of data-driven insights.

Moreover, the increasing focus on customer experience optimization has been a major growth driver for this market. Today's businesses increasingly prioritize customer-centric approaches, using these analytics to understand user behavior and enhance experiences. Companies can optimize product functionality and improve satisfaction by analyzing user interactions, feature adoption, and engagement patterns.

France’s product analytics market in the manufacturing sector is expanding, supported by government initiatives like "Industrie du Futur," which has received investments exceeding €10 billion by 2023. According to the National Institute of Statistics and Economic Studies (INSEE), manufacturing output increased by +0.4% in April 2024, following a 0.4% decline in March 2024. Through the "France 2030" initiative, the French government has committed to investing up to €735 million in 5G and future network technologies by 2025, aiming to boost key sectors and foster emerging technologies. This substantial investment underscores the country's dedication to modernizing its industrial base and promoting adopting advanced analytics solutions. By embracing these technologies, French manufacturers can address supply chain inefficiencies, reduce costs, and develop new digital business models, strengthening their competitive market position. Thus, the region will present lucrative growth opportunities to expand the market.

Based on Mode, the market is segmented into Tracking Data, and Analysing Data. Based on Component, the market is segmented into Solution, and Services. Based on Deployment, the market is segmented into Cloud, and On-premise. Based on Application, the market is segmented into Consumer Engagement, Sales & Marketing, and Design & Manufacturing. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on End User, the market is segmented into Retail & E-commerce, BFSI, IT & Telecommunication, Media & Entertainment, Healthcare & Pharmaceuticals, and Other End User. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • IBM Corporation
  • Oracle Corporation
  • Google LLC (Alphabet Inc.)
  • Salesforce, Inc.
  • Adobe, Inc.
  • Medallia Inc.
  • Accenture PLC
  • Teradata Corporation
  • SAS Institute Inc.
  • QlikTech International AB (Talend, Inc.)
Europe Product Analytics Market Report Segmentation

By Mode
  • Tracking Data
  • Analysing Data
By Component
  • Solution
  • Services
By Deployment
  • Cloud
  • On-premise
By Application
  • Consumer Engagement
  • Sales & Marketing
  • Design & Manufacturing
By Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
By End User
  • Retail & E-commerce
  • BFSI
  • IT & Telecommunication
  • Media & Entertainment
  • Healthcare & Pharmaceuticals
  • Other End User
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

164 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Product Analytics Market, by Mode
1.4.2 Europe Product Analytics Market, by Component
1.4.3 Europe Product Analytics Market, by Deployment
1.4.4 Europe Product Analytics Market, by Application
1.4.5 Europe Product Analytics Market, by Enterprise Size
1.4.6 Europe Product Analytics Market, by End User
1.4.7 Europe Product Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.5 Porter Five Forces Analysis
Chapter 5. Europe Product Analytics Market by Mode
5.1 Europe Tracking Data Market by Country
5.2 Europe Analysing Data Market by Country
Chapter 6. Europe Product Analytics Market by Component
6.1 Europe Solution Market by Country
6.2 Europe Services Market by Country
Chapter 7. Europe Product Analytics Market by Deployment
7.1 Europe Cloud Market by Country
7.2 Europe On-premise Market by Country
Chapter 8. Europe Product Analytics Market by Application
8.1 Europe Consumer Engagement Market by Country
8.2 Europe Sales & Marketing Market by Country
8.3 Europe Design & Manufacturing Market by Country
Chapter 9. Europe Product Analytics Market by Enterprise Size
9.1 Europe Large Enterprises Market by Country
9.2 Europe Small & Medium Enterprises (SMEs) Market by Country
Chapter 10. Europe Product Analytics Market by End User
10.1 Europe Retail & E-commerce Market by Country
10.2 Europe BFSI Market by Country
10.3 Europe IT & Telecommunication Market by Country
10.4 Europe Media & Entertainment Market by Country
10.5 Europe Healthcare & Pharmaceuticals Market by Country
10.6 Europe Other End User Market by Country
Chapter 11. Europe Product Analytics Market by Country
11.1 Germany Product Analytics Market
11.1.1 Germany Product Analytics Market by Mode
11.1.2 Germany Product Analytics Market by Component
11.1.3 Germany Product Analytics Market by Deployment
11.1.4 Germany Product Analytics Market by Application
11.1.5 Germany Product Analytics Market by Enterprise Size
11.1.6 Germany Product Analytics Market by End User
11.2 UK Product Analytics Market
11.2.1 UK Product Analytics Market by Mode
11.2.2 UK Product Analytics Market by Component
11.2.3 UK Product Analytics Market by Deployment
11.2.4 UK Product Analytics Market by Application
11.2.5 UK Product Analytics Market by Enterprise Size
11.2.6 UK Product Analytics Market by End User
11.3 France Product Analytics Market
11.3.1 France Product Analytics Market by Mode
11.3.2 France Product Analytics Market by Component
11.3.3 France Product Analytics Market by Deployment
11.3.4 France Product Analytics Market by Application
11.3.5 France Product Analytics Market by Enterprise Size
11.3.6 France Product Analytics Market by End User
11.4 Russia Product Analytics Market
11.4.1 Russia Product Analytics Market by Mode
11.4.2 Russia Product Analytics Market by Component
11.4.3 Russia Product Analytics Market by Deployment
11.4.4 Russia Product Analytics Market by Application
11.4.5 Russia Product Analytics Market by Enterprise Size
11.4.6 Russia Product Analytics Market by End User
11.5 Spain Product Analytics Market
11.5.1 Spain Product Analytics Market by Mode
11.5.2 Spain Product Analytics Market by Component
11.5.3 Spain Product Analytics Market by Deployment
11.5.4 Spain Product Analytics Market by Application
11.5.5 Spain Product Analytics Market by Enterprise Size
11.5.6 Spain Product Analytics Market by End User
11.6 Italy Product Analytics Market
11.6.1 Italy Product Analytics Market by Mode
11.6.2 Italy Product Analytics Market by Component
11.6.3 Italy Product Analytics Market by Deployment
11.6.4 Italy Product Analytics Market by Application
11.6.5 Italy Product Analytics Market by Enterprise Size
11.6.6 Italy Product Analytics Market by End User
11.7 Rest of Europe Product Analytics Market
11.7.1 Rest of Europe Product Analytics Market by Mode
11.7.2 Rest of Europe Product Analytics Market by Component
11.7.3 Rest of Europe Product Analytics Market by Deployment
11.7.4 Rest of Europe Product Analytics Market by Application
11.7.5 Rest of Europe Product Analytics Market by Enterprise Size
11.7.6 Rest of Europe Product Analytics Market by End User
Chapter 12. Company Profiles
12.1 IBM Corporation
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Regional & Segmental Analysis
12.1.4 Research & Development Expenses
12.1.5 Recent strategies and developments:
12.1.5.1 Partnerships, Collaborations, and Agreements:
12.1.5.2 Product Launches and Product Expansions:
12.1.6 SWOT Analysis
12.2 Oracle Corporation
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Segmental and Regional Analysis
12.2.4 Research & Development Expense
12.2.5 Recent strategies and developments:
12.2.5.1 Partnerships, Collaborations, and Agreements:
12.2.5.2 Product Launches and Product Expansions:
12.2.6 SWOT Analysis
12.3 Google LLC (Alphabet Inc.)
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expenses
12.3.5 Recent strategies and developments:
12.3.5.1 Partnerships, Collaborations, and Agreements:
12.3.5.2 Product Launches and Product Expansions:
12.3.6 SWOT Analysis
12.4 Salesforce, Inc.
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Regional Analysis
12.4.4 Research & Development Expenses
12.4.5 Recent strategies and developments:
12.4.5.1 Partnerships, Collaborations, and Agreements:
12.4.6 SWOT Analysis
12.5 Adobe, Inc.
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Segmental and Regional Analysis
12.5.4 Research & Development Expense
12.5.5 Recent strategies and developments:
12.5.5.1 Partnerships, Collaborations, and Agreements:
12.5.6 SWOT Analysis
12.6 Medallia Inc.
12.6.1 Company Overview
12.6.2 Recent strategies and developments:
12.6.2.1 Acquisition and Mergers:
12.7 Accenture PLC
12.7.1 Company Overview
12.7.2 Financial Analysis
12.7.3 Regional Analysis
12.7.4 Research & Development Expenses
12.7.5 Recent strategies and developments:
12.7.5.1 Acquisition and Mergers:
12.7.6 SWOT Analysis
12.8 Teradata Corporation
12.8.1 Company Overview
12.8.2 Financial Analysis
12.8.3 Regional Analysis
12.8.4 Research & Development Expenses
12.8.5 Recent strategies and developments:
12.8.5.1 Acquisition and Mergers:
12.8.6 SWOT Analysis
12.9 SAS Institute, Inc.
12.9.1 Company Overview
12.9.2 SWOT Analysis
12.10. QlikTech International AB (Talend, Inc.)
12.10.1 Company Overview
12.10.2 SWOT Analysis

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