Europe Personalized Testing & Supplements Market Size, Share & Trends Analysis Report By Application (General Health & Wellness, and Deficiency Management & Others), By Service, By Service Provider, By Country and Growth Forecast, 2025 - 2032

The Europe Personalized Testing & Supplements Market would witness market growth of 15.5% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Personalized Testing & Supplements Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,661 million by 2032. The UK market is exhibiting a CAGR of 14.5% during (2025 - 2032). Additionally, The France market would experience a CAGR of 16.5% during (2025 - 2032).

Older adults face nutrient deficiencies, digestive issues, and chronic conditions such as weakened immunity, cognitive decline, and joint inflammation. Personalized supplements, tailored through genetic testing, microbiome analysis, and biomarker assessments, offer precision-based nutrition to support bone health, cognitive function, immune resilience, and longevity. The decline in gut microbiome diversity with age has further fueled demand for customized probiotic and prebiotic formulations, helping to restore digestive balance and optimize nutrient absorption.

Beyond biological factors, lifestyle shifts and increased health awareness among aging individuals have accelerated market growth. The adoption of at-home testing kits, AI-driven health analytics, and telehealth consultations has empowered older adults to take a proactive approach to wellness. With personalized supplement recommendations and real-time health monitoring, they may make data-driven decisions to improve their well-being. This growing interest in preventive and precision healthcare has led to the development of highly customized supplements targeting immune function, gut health, cognitive performance, and inflammation management.

Moreover, France has turned beauty-from-within supplementation into an art form, where epigenetics and nutricosmetics are redefining the market. The French wellness industry has always prioritized holistic, luxurious, and high-quality solutions, and now, precision-based supplements for anti-aging, cellular renewal, and skin health are thriving. French consumers are embracing DNA-driven collagen formulations, polyphenol-rich longevity blends, and anti-inflammatory superfoods designed to modify gene expression for better skin, hair, and metabolic resilience. The country’s strict natural health product (NHP) regulations have ensured personalized supplements are clinically validated, organic, and sustainably sourced, reinforcing France’s global reputation for premium, effective wellness solutions.

Based on Application, the market is segmented into General Health & Wellness, and Deficiency Management & Others. Based on Service, the market is segmented into Personalized Supplements (Vitamins, Proteins & Amino Acid, Probiotics & Minerals, and Herbal/Botanic & Others), Personalized Recommendations (Fixed, Repeat, and Continuous), and Personalized Testing (DNA Tests, Blood Tests, and Wearable Device, App-based Tests & Others). Based on Service Provider, the market is segmented into Personalized Testing & Supplement Companies (DTC), Dieticians & Nutritionists, and Other Service Provider. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Viome Life Sciences, Inc.
• Amway Corporation
• Thorne HealthTech
• Pharmavite LLC (Otsuka Pharmaceutical Co., Ltd.)
• GNC Holdings, LLC
• The Vitamin Shoppe
• Nestle S.A.
• VTMN Inc.
• myDNA Life Australia Pty Ltd.
• Lifenome Inc.

Europe Personalized Testing & Supplements Market Report Segmentation

By Application

• General Health & Wellness
• Deficiency Management & Others

By Service

• Personalized Supplements

Vitamins, Proteins & Amino Acid

Probiotics & Minerals

Herbal/Botanic & Others

• Personalized Recommendations

Fixed

Repeat

Continuous

• Personalized Testing

DNA Tests

Blood Tests

Wearable Device, App-based Tests & Others

By Service Provider

• Personalized Testing & Supplement Companies (DTC)
• Dieticians & Nutritionists
• Other Service Provider

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe