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Europe Over the Top (OTT) Services Market Size, Share & Industry Analysis Report By Platform (App-Based and Web-Based), By Monetization Model, By Service Vertical, By Type, By Streaming Device, By Country and Growth Forecast, 2025 - 2032

Publisher Knowledge Based Value (KBV) Research
Published May 20, 2025
Length 156 Pages
SKU # KBV20068064

Description

The Europe Over the Top (OTT) Services Market would witness market growth of 17.4% CAGR during the forecast period (2025-2032).

The UK market dominated the Europe Over the Top (OTT) Services Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $50,488.1 Billion by 2032. The Germany market is exhibiting a CAGR of 16.3% during (2025 - 2032). Additionally, The France market would experience a CAGR of 18.3% during (2025 - 2032).

The global cultural appeal of OTT content—ranging from Hollywood blockbusters and international TV shows to regional language series and user-generated content—has fostered a cosmopolitan media consumption culture. OTT platforms have become incubators for diverse storytelling, often providing a voice to underrepresented communities and creators who might not find a platform in traditional media. As a result, they have catalyzed content democratization and cultural exchange at a previously unimagined scale.

This inclusivity and variety have not only attracted massive viewership but also encouraged higher engagement and loyalty. Furthermore, strategic partnerships between OTT platforms and telecom operators, device manufacturers, and smart TV brands have made these services more accessible, particularly in emerging markets where mobile-first consumption is prevalent. These alliances have played a critical role in expanding market penetration and building subscriber bases by bundling data plans with streaming services or pre-installing apps on devices.

The market in Europe is experiencing robust growth, driven by evolving digital consumption patterns, increasing internet penetration, and the expansion of complementary digital industries like gaming and esports. According to Eurostat, by 2022, 65% of individuals in the European Union were streaming TV or videos online, with 24 out of 27 countries reporting that more than half of individuals aged 16–74 consumed such content. This signals a strong and continent-wide behavioral shift toward digital entertainment. Germany, home to 49 million active gamers, is the largest gaming market in Europe and a key driver of interactive digital consumption trends. The UK is another significant contributor to market expansion, particularly through its flourishing video game sector. Belgium’s video games and esports sector rebounded in 2023, with revenues reaching approximately EUR 800 million. In conclusion, Europe’s market is thriving, driven by widespread digital adoption and booming sectors like gaming and esports. High streaming rates in countries like Finland and the Netherlands, and strong creative industries in Germany and the UK, create a solid foundation for continued growth.

Based on Platform, the market is segmented into App-Based and Web-Based. Based on Monetization Model, the market is segmented into Subscription-Based, Advertising-Based, and Transaction-Based. Based on Service Vertical, the market is segmented into Media & Entertainment, Gaming, Education & Learning, and Other Service Vertical. Based on Type, the market is segmented into Video on Demand, Online Gaming, Music Streaming, Communication, and Other Type. Based on Streaming Device, the market is segmented into Smartphones & Tablets, IP TV’s & Consoles, and Desktops & Laptops. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Netflix, Inc.
  • Amazon.com, Inc.
  • Hulu, LLC (The Walt Disney Company)
  • Apple, Inc.
  • Paramount Plus
  • Peacock TV, LLC (NBCUniversal Media, LLC)
  • Google LLC (Youtube, LLC)
  • Tencent Holdings Ltd.
  • Brightcove, Inc.
  • Warner Bros. Discovery, Inc. (HBO Max)
  • iQIYI, Inc.(Baidu, Inc.)
  • MBC Group (Shahid )
Europe Over the Top (OTT) Services Market Report Segmentation

By Platform
  • App-Based
  • Web-Based
By Monetization Model
  • Subscription-Based
  • Advertising-Based
  • Transaction-Based
By Service Vertical
  • Media & Entertainment
  • Gaming
  • Education & Learning
  • Other Service Vertical
By Type
  • Video on Demand
  • Online Gaming
  • Music Streaming
  • Communication
  • Other Type
By Streaming Device
  • Smartphones & Tablets
  • IP TV’s & Consoles
  • Desktops & Laptops
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

156 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Over the Top (OTT) Services Market, by Platform
1.4.2 Europe Over the Top (OTT) Services Market, by Monetization Model
1.4.3 Europe Over the Top (OTT) Services Market, by Service Vertical
1.4.4 Europe Over the Top (OTT) Services Market, by Type
1.4.5 Europe Over the Top (OTT) Services Market, by Streaming Device
1.4.6 Europe Over the Top (OTT) Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in Over the Top (OTT) Services Market
4.3 Porter Five Forces Analysis
Chapter 5. Europe Over the Top (OTT) Services Market by Platform
5.1 Europe App-Based Market by Country
5.2 Europe Web-Based Market by Country
Chapter 6. Europe Over the Top (OTT) Services Market by Monetization Model
6.1 Europe Subscription-Based Market by Country
6.2 Europe Advertising-Based Market by Country
6.3 Europe Transaction-Based Market by Country
Chapter 7. Europe Over the Top (OTT) Services Market by Service Vertical
7.1 Europe Media & Entertainment Market by Country
7.2 Europe Gaming Market by Country
7.3 Europe Education & Learning Market by Country
7.4 Europe Other Service Vertical Market by Country
Chapter 8. Europe Over the Top (OTT) Services Market by Type
8.1 Europe Video on Demand Market by Country
8.2 Europe Online Gaming Market by Country
8.3 Europe Music Streaming Market by Country
8.4 Europe Communication Market by Country
8.5 Europe Other Type Market by Country
Chapter 9. Europe Over the Top (OTT) Services Market by Streaming Device
9.1 Europe Smartphones & Tablets Market by Country
9.2 Europe IP TV’s & Consoles Market by Country
9.3 Europe Desktops & Laptops Market by Country
Chapter 10. Europe Over the Top (OTT) Services Market by Country
10.1 UK Over the Top (OTT) Services Market
10.1.1 UK Over the Top (OTT) Services Market by Platform
10.1.2 UK Over the Top (OTT) Services Market by Monetization Model
10.1.3 UK Over the Top (OTT) Services Market by Service Vertical
10.1.4 UK Over the Top (OTT) Services Market by Type
10.1.5 UK Over the Top (OTT) Services Market by Streaming Device
10.2 Germany Over the Top (OTT) Services Market
10.2.1 Germany Over the Top (OTT) Services Market by Platform
10.2.2 Germany Over the Top (OTT) Services Market by Monetization Model
10.2.3 Germany Over the Top (OTT) Services Market by Service Vertical
10.2.4 Germany Over the Top (OTT) Services Market by Type
10.2.5 Germany Over the Top (OTT) Services Market by Streaming Device
10.3 France Over the Top (OTT) Services Market
10.3.1 France Over the Top (OTT) Services Market by Platform
10.3.2 France Over the Top (OTT) Services Market by Monetization Model
10.3.3 France Over the Top (OTT) Services Market by Service Vertical
10.3.4 France Over the Top (OTT) Services Market by Type
10.3.5 France Over the Top (OTT) Services Market by Streaming Device
10.4 Russia Over the Top (OTT) Services Market
10.4.1 Russia Over the Top (OTT) Services Market by Platform
10.4.2 Russia Over the Top (OTT) Services Market by Monetization Model
10.4.3 Russia Over the Top (OTT) Services Market by Service Vertical
10.4.4 Russia Over the Top (OTT) Services Market by Type
10.4.5 Russia Over the Top (OTT) Services Market by Streaming Device
10.5 Spain Over the Top (OTT) Services Market
10.5.1 Spain Over the Top (OTT) Services Market by Platform
10.5.2 Spain Over the Top (OTT) Services Market by Monetization Model
10.5.3 Spain Over the Top (OTT) Services Market by Service Vertical
10.5.4 Spain Over the Top (OTT) Services Market by Type
10.5.5 Spain Over the Top (OTT) Services Market by Streaming Device
10.6 Italy Over the Top (OTT) Services Market
10.6.1 Italy Over the Top (OTT) Services Market by Platform
10.6.2 Italy Over the Top (OTT) Services Market by Monetization Model
10.6.3 Italy Over the Top (OTT) Services Market by Service Vertical
10.6.4 Italy Over the Top (OTT) Services Market by Type
10.6.5 Italy Over the Top (OTT) Services Market by Streaming Device
10.7 Rest of Europe Over the Top (OTT) Services Market
10.7.1 Rest of Europe Over the Top (OTT) Services Market by Platform
10.7.2 Rest of Europe Over the Top (OTT) Services Market by Monetization Model
10.7.3 Rest of Europe Over the Top (OTT) Services Market by Service Vertical
10.7.4 Rest of Europe Over the Top (OTT) Services Market by Type
10.7.5 Rest of Europe Over the Top (OTT) Services Market by Streaming Device
Chapter 11. Company Profiles
11.1 Netflix, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Research & Development Expenses
11.1.4 Recent strategies and developments:
11.1.4.1 Partnerships, Collaborations, and Agreements:
11.1.5 SWOT Analysis
11.2 Amazon.com, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Partnerships, Collaborations, and Agreements:
11.2.4.2 Acquisition and Mergers:
11.2.5 SWOT Analysis
11.3 Hulu, LLC (The Walt Disney Company)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.4 Apple, Inc. (Apple TV)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.6 SWOT Analysis
11.5 Paramount Plus
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Partnership, Collaboration & Agreement:
11.6 Peacock TV, LLC (NBCUniversal Media, LLC)
11.6.1 Company Overview
11.7 Google LLC (Youtube, LLC)
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 SWOT Analysis
11.8 Tencent Holdings Ltd.
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expenses
11.9 Brightcove, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Research & Development Expenses
11.9.5 Recent strategies and developments:
11.9.5.1 Product Launches and Product Expansions:
11.9.6 SWOT Analysis
11.10. Warner Bros. Discovery, Inc. (HBO Max)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.11 iQIYI, Inc. (Baidu, Inc.)
11.11.1 Company Overview
11.11.2 Financial Analysis
11.11.3 Research & Development Expenses
11.11.4 Recent strategies and developments:
11.11.4.1 Partnerships, Collaborations, and Agreements:
11.12 MBC Group (Shahid)
11.12.1 Company Overview
11.12.2 Financial Analysis
11.12.3 Segmental and Regional Analysis

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