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Europe Messaging Application API Market Size, Share & Trends Analysis Report By Type (Open APIs, and Private APIs), By Function, By Enterprise Size, By Application, By End Use, By Country and Growth Forecast, 2025 - 2032

Publisher Knowledge Based Value (KBV) Research
Published Apr 18, 2025
Length 156 Pages
SKU # KBV20010383

Description

The Europe Messaging Application API Market would witness market growth of 18.2% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Messaging Application API Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $9,611.8 million by 2032. The UK market is exhibiting a CAGR of 17.1% during (2025 - 2032). Additionally, The France market would experience a CAGR of 19.2% during (2025 - 2032).

One of the key factors propelling the market expansion is the increase in the use of mobile devices. Smartphones have become ubiquitous, and mobile applications have developed into indispensable instruments for daily activities, such as banking, shopping, social interaction, and entertainment. As a result, businesses are leveraging messaging APIs to integrate chat features directly into their mobile apps.

The adoption of messaging APIs is not limited to customer engagement alone. Organizations increasingly use these solutions for internal communication, streamlining operations, and enhancing team collaboration. For instance, messaging APIs integrated into business applications allow employees to share updates, collaborate on projects, and receive real-time notifications, regardless of physical location.

The demand for messaging application APIs in Europe is rising, driven by various industries' unique digital transformation needs across different countries. Governments actively support the adoption of advanced communication technologies, further accelerating market growth. Germany’s status as a leading e-commerce hub in Europe drives the widespread adoption of messaging APIs. Ninety-five percent of German Internet consumers who are 16 years of age or older make online purchases. This is equivalent to 58 million digital purchasers. According to the Bundesverband E-Commerce und Versandhandel Deutschland - bevh (German Federal Association of E-Commerce and Mail-Order Trade), the gross sales of e-commerce products increased by 19 percent to EUR 99.1 billion in 2021. This is equivalent to more than one in five euros of pure e-commerce sales, excluding the food retail sector (one in seven euros, including the food sector). As online retail thrives, businesses leverage APIs to provide real-time order updates, personalized promotions, and customer support. Thus, as the continent moves towards a more digitally integrated future, messaging APIs are set to become an indispensable part of business communication strategies.

Based on Type, the market is segmented into Open APIs, and Private APIs. Based on Function, the market is segmented into Messaging APIs, Authentication & Identity APIs, Voice & Video Call APIs, and Other Function. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Customer Engagement, Marketing & Notifications, Collaboration Tools, IoT & Automation, and Other Application. Based on End Use, the market is segmented into E-commerce & Retail, Banking & Financial Services, Healthcare, Travel & Hospitality, IT & Telecom, and Other End Use. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Google LLC (Alphabet Inc.)
  • Cisco Systems, Inc.
  • HubSpot, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Salesforce, Inc.
  • Zendesk, Inc.
  • Twilio, Inc.
  • Sinch AB
  • MessageBird (Bird)
Europe Messaging Application API Market Report Segmentation

By Type
  • Open APIs
  • Private APIs
By Function
  • Messaging APIs
  • Authentication & Identity APIs
  • Voice & Video Call APIs
  • Other Function
By Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
By Application
  • Customer Engagement
  • Marketing & Notifications
  • Collaboration Tools
  • IoT & Automation
  • Other Application
By End Use
  • E-commerce & Retail
  • Banking & Financial Services
  • Healthcare
  • Travel & Hospitality
  • IT & Telecom
  • Other End Use
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

156 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Messaging Application API Market, by Type
1.4.2 Europe Messaging Application API Market, by Function
1.4.3 Europe Messaging Application API Market, by Enterprise Size
1.4.4 Europe Messaging Application API Market, by Application
1.4.5 Europe Messaging Application API Market, by End Use
1.4.6 Europe Messaging Application API Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Porter Five Forces Analysis
Chapter 5. Europe Messaging Application API Market by Type
5.1 Europe Open APIs Market by Country
5.2 Europe Private APIs Market by Country
Chapter 6. Europe Messaging Application API Market by Function
6.1 Europe Messaging APIs Market by Country
6.2 Europe Authentication & Identity APIs Market by Country
6.3 Europe Voice & Video Call APIs Market by Country
6.4 Europe Other Function Market by Country
Chapter 7. Europe Messaging Application API Market by Enterprise Size
7.1 Europe Large Enterprises Market by Country
7.2 Europe Small & Medium Enterprises (SMEs) Market by Country
Chapter 8. Europe Messaging Application API Market by Application
8.1 Europe Customer Engagement Market by Country
8.2 Europe Marketing & Notifications Market by Country
8.3 Europe Collaboration Tools Market by Country
8.4 Europe IoT & Automation Market by Country
8.5 Europe Other Application Market by Country
Chapter 9. Europe Messaging Application API Market by End Use
9.1 Europe E-commerce & Retail Market by Country
9.2 Europe Banking & Financial Services Market by Country
9.3 Europe Healthcare Market by Country
9.4 Europe Travel & Hospitality Market by Country
9.5 Europe IT & Telecom Market by Country
9.6 Europe Other End Use Market by Country
Chapter 10. Europe Messaging Application API Market by Country
10.1 Germany Messaging Application API Market
10.1.1 Germany Messaging Application API Market by Type
10.1.2 Germany Messaging Application API Market by Function
10.1.3 Germany Messaging Application API Market by Enterprise Size
10.1.4 Germany Messaging Application API Market by Application
10.1.5 Germany Messaging Application API Market by End Use
10.2 UK Messaging Application API Market
10.2.1 UK Messaging Application API Market by Type
10.2.2 UK Messaging Application API Market by Function
10.2.3 UK Messaging Application API Market by Enterprise Size
10.2.4 UK Messaging Application API Market by Application
10.2.5 UK Messaging Application API Market by End Use
10.3 France Messaging Application API Market
10.3.1 France Messaging Application API Market by Type
10.3.2 France Messaging Application API Market by Function
10.3.3 France Messaging Application API Market by Enterprise Size
10.3.4 France Messaging Application API Market by Application
10.3.5 France Messaging Application API Market by End Use
10.4 Russia Messaging Application API Market
10.4.1 Russia Messaging Application API Market by Type
10.4.2 Russia Messaging Application API Market by Function
10.4.3 Russia Messaging Application API Market by Enterprise Size
10.4.4 Russia Messaging Application API Market by Application
10.4.5 Russia Messaging Application API Market by End Use
10.5 Spain Messaging Application API Market
10.5.1 Spain Messaging Application API Market by Type
10.5.2 Spain Messaging Application API Market by Function
10.5.3 Spain Messaging Application API Market by Enterprise Size
10.5.4 Spain Messaging Application API Market by Application
10.5.5 Spain Messaging Application API Market by End Use
10.6 Italy Messaging Application API Market
10.6.1 Italy Messaging Application API Market by Type
10.6.2 Italy Messaging Application API Market by Function
10.6.3 Italy Messaging Application API Market by Enterprise Size
10.6.4 Italy Messaging Application API Market by Application
10.6.5 Italy Messaging Application API Market by End Use
10.7 Rest of Europe Messaging Application API Market
10.7.1 Rest of Europe Messaging Application API Market by Type
10.7.2 Rest of Europe Messaging Application API Market by Function
10.7.3 Rest of Europe Messaging Application API Market by Enterprise Size
10.7.4 Rest of Europe Messaging Application API Market by Application
10.7.5 Rest of Europe Messaging Application API Market by End Use
Chapter 11. Company Profiles
11.1 Google LLC (Alphabet Inc.)
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Cisco Systems, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expense
11.2.5 SWOT Analysis
11.3 HubSpot, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Regional Analysis
11.3.4 Research & Development Expenses
11.4 Meta Platforms, Inc.
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segment and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 Salesforce, Inc.
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 Research & Development Expenses
11.5.5 SWOT Analysis
11.6 Zendesk, Inc.
11.6.1 Company Overview
11.6.2 SWOT Analysis
11.7 Twilio, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segment & Regional Analysis
11.7.4 Research & Development Expense
11.7.5 SWOT Analysis
11.8 Sinch AB
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 SWOT Analysis
11.9 MessageBird (Bird)
11.9.1 Company Overview
11.10. Microsoft Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 SWOT Analysis

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