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Europe Media Monitoring Tools Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment Type, By Enterprise Size, By Application, By Vertical, By Country and Growth Forecast, 2023 - 2030

Publisher Knowledge Based Value (KBV) Research
Published Aug 31, 2023
Length 162 Pages
SKU # KBV18251902

Description

Europe Media Monitoring Tools Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment Type, By Enterprise Size, By Application, By Vertical, By Country and Growth Forecast, 2023 - 2030


The Europe Media Monitoring Tools Market would witness market growth of 14.1% CAGR during the forecast period (2023-2030).

Businesses can use data from media monitoring technologies to make informed decisions about their marketing, public relations, and business strategies. Public relations specialists use these techniques to assess the results of their PR initiatives, monitor media attention, and evaluate the extent and effectiveness of their campaigns.

For instance, the Coca-Cola Company deployed media tracking software to keep tabs on social media mentions of its brand before launching its new "Real Magic" campaign in February 2023. Using the data, the organization could identify and promote to potential viewers. The campaign was successful in generating buzz about the brand and its goods.

The growing use of smartphones and the increasing presence of younger generation on a plethora of social media platforms is owed to the rising internet penetration. These changes will result in the development of mobile applications and the widespread use of advanced social listening platforms that will significantly boost the demand for media monitoring tools and drive the market's expansion.

Advertising holds a crucial role in the product lifecycle, leading companies to allocate a substantial portion of their budget toward various forms and models of advertising. Google and Facebook are dominant media platforms, accounting for more than one-third of UK internet users’ time online. In the UK, Google dominates the search advertising industry with a share of over 90%, while Facebook holds the majority of the display advertising industry with over 50% share. Hence, the increasing internet penetration and the increasing usage of social media is expected to increase the adoption of the monitoring technology in social media platforms, surging market growth in Europe.

The Germany market dominated the Europe Media Monitoring Tools Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $739.9 million by 2030. The UK market is exhibiting a CAGR of 13.1% during (2023 - 2030). Additionally, The France market would experience a CAGR of 14.9% during (2023 - 2030).

Based on Component, the market is segmented into Software, and Services. Based on Deployment Type, the market is segmented into On-premise, and Cloud. Based on Enterprise Size, the market is segmented into SMEs, and Large Enterprises. Based on Application, the market is segmented into Broadcast Media Monitoring, Print Media Monitoring, Online Media Monitoring, Social Media Monitoring (Marketing, Monitoring & Analytics, Asset & Content Management, and Risk & Compliance), and Others. Based on Vertical, the market is segmented into Retail & Ecommerce, BFSI, IT & Telecom, Media & Entertainment, Healthcare, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)

Scope of the Study

Market Segments covered in the Report:

By Component
  • Software
  • Services
By Deployment Type
  • On-premise
  • Cloud
By Enterprise Size
  • SMEs
  • Large Enterprises
By Application
  • Broadcast Media Monitoring
  • Print Media Monitoring
  • Online Media Monitoring
  • Social Media Monitoring
  • Marketing
  • Monitoring & Analytics
  • Asset & Content Management
  • Risk & Compliance
  • Others
By Vertical
  • Retail & Ecommerce
  • BFSI
  • IT & Telecom
  • Media & Entertainment
  • Healthcare
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Snap, Inc.
  • Hootsuite, Inc.
  • Spotler Group
  • UNICEPTA GmbH
  • Onclusive, Inc (Symphony Technology Group)
  • BoomSonar Suite
  • Cision US Inc. (Platinum Equity, LLC)
  • Talkwalker Inc. (Marlin Equity Partners)
  • Meltwater
  • Agility PR Solutions LLC (Innodata Inc.)
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

162 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Media Monitoring Tools Market, by Component
1.4.2 Europe Media Monitoring Tools Market, by Deployment Type
1.4.3 Europe Media Monitoring Tools Market, by Enterprise Size
1.4.4 Europe Media Monitoring Tools Market, by Application
1.4.5 Europe Media Monitoring Tools Market, by Vertical
1.4.6 Europe Media Monitoring Tools Market, by Country
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Force Analysis
Chapter 4. Strategies Deployed in Media Monitoring Tools Market
Chapter 5. Europe Media Monitoring Tools Market by Component
5.1 Europe Software Market by Country
5.2 Europe Services Market by Country
Chapter 6. Europe Media Monitoring Tools Market by Deployment Type
6.1 Europe On-premise Market by Country
6.2 Europe Cloud Market by Country
Chapter 7. Europe Media Monitoring Tools Market by Enterprise Size
7.1 Europe SMEs Market by Country
7.2 Europe Large Enterprises Market by Country
Chapter 8. Europe Media Monitoring Tools Market by Application
8.1 Europe Broadcast Media Monitoring Market by Country
8.2 Europe Print Media Monitoring Market by Country
8.3 Europe Online Media Monitoring Market by Country
8.4 Europe Social Media Monitoring Market by Country
8.5 Europe Media Monitoring Tools Market by Social Media Monitoring Type
8.5.1 Europe Marketing Market by Country
8.5.2 Europe Monitoring & Analytics Market by Country
8.5.3 Europe Asset & Content Management Market by Country
8.5.4 Europe Risk & Compliance Market by Country
8.6 Europe Others Market by Country
Chapter 9. Europe Media Monitoring Tools Market by Vertical
9.1 Europe Retail & Ecommerce Market by Country
9.2 Europe BFSI Market by Country
9.3 Europe IT & Telecom Market by Country
9.4 Europe Media & Entertainment Market by Country
9.5 Europe Healthcare Market by Country
9.6 Europe Others Market by Country
Chapter 10. Europe Media Monitoring Tools Market by Country
10.1 Germany Media Monitoring Tools Market
10.1.1 Germany Media Monitoring Tools Market by Component
10.1.2 Germany Media Monitoring Tools Market by Deployment Type
10.1.3 Germany Media Monitoring Tools Market by Enterprise Size
10.1.4 Germany Media Monitoring Tools Market by Application
10.1.4.1 Germany Media Monitoring Tools Market by Social Media Monitoring Type
10.1.5 Germany Media Monitoring Tools Market by Vertical
10.2 UK Media Monitoring Tools Market
10.2.1 UK Media Monitoring Tools Market by Component
10.2.2 UK Media Monitoring Tools Market by Deployment Type
10.2.3 UK Media Monitoring Tools Market by Enterprise Size
10.2.4 UK Media Monitoring Tools Market by Application
10.2.4.1 UK Media Monitoring Tools Market by Social Media Monitoring Type
10.2.5 UK Media Monitoring Tools Market by Vertical
10.3 France Media Monitoring Tools Market
10.3.1 France Media Monitoring Tools Market by Component
10.3.2 France Media Monitoring Tools Market by Deployment Type
10.3.3 France Media Monitoring Tools Market by Enterprise Size
10.3.4 France Media Monitoring Tools Market by Application
10.3.4.1 France Media Monitoring Tools Market by Social Media Monitoring Type
10.3.5 France Media Monitoring Tools Market by Vertical
10.4 Russia Media Monitoring Tools Market
10.4.1 Russia Media Monitoring Tools Market by Component
10.4.2 Russia Media Monitoring Tools Market by Deployment Type
10.4.3 Russia Media Monitoring Tools Market by Enterprise Size
10.4.4 Russia Media Monitoring Tools Market by Application
10.4.4.1 Russia Media Monitoring Tools Market by Social Media Monitoring Type
10.4.5 Russia Media Monitoring Tools Market by Vertical
10.5 Spain Media Monitoring Tools Market
10.5.1 Spain Media Monitoring Tools Market by Component
10.5.2 Spain Media Monitoring Tools Market by Deployment Type
10.5.3 Spain Media Monitoring Tools Market by Enterprise Size
10.5.4 Spain Media Monitoring Tools Market by Application
10.5.4.1 Spain Media Monitoring Tools Market by Social Media Monitoring Type
10.5.5 Spain Media Monitoring Tools Market by Vertical
10.6 Italy Media Monitoring Tools Market
10.6.1 Italy Media Monitoring Tools Market by Component
10.6.2 Italy Media Monitoring Tools Market by Deployment Type
10.6.3 Italy Media Monitoring Tools Market by Enterprise Size
10.6.4 Italy Media Monitoring Tools Market by Application
10.6.4.1 Italy Media Monitoring Tools Market by Social Media Monitoring Type
10.6.5 Italy Media Monitoring Tools Market by Vertical
10.7 Rest of Europe Media Monitoring Tools Market
10.7.1 Rest of Europe Media Monitoring Tools Market by Component
10.7.2 Rest of Europe Media Monitoring Tools Market by Deployment Type
10.7.3 Rest of Europe Media Monitoring Tools Market by Enterprise Size
10.7.4 Rest of Europe Media Monitoring Tools Market by Application
10.7.4.1 Rest of Europe Media Monitoring Tools Market by Social Media Monitoring Type
10.7.5 Rest of Europe Media Monitoring Tools Market by Vertical
Chapter 11. Company Profiles
11.1 Snap, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.6 SWOT Analysis
11.2 Hootsuite, Inc.
11.2.1 Company Overview
11.2.2 SWOT Analysis
11.3 Spotler Group
11.3.1 Company Overview
11.3.2 Recent strategies and developments:
11.3.2.1 Acquisition and Mergers:
11.3.3 SWOT Analysis
11.4 UNICEPTA GmbH
11.4.1 Company Overview
11.4.2 SWOT Analysis
11.5 Onclusive, Inc (Symphony Technology Group)
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Product Launches and Product Expansions:
11.5.2.2 Acquisition and Mergers:
11.5.3 SWOT Analysis
11.6 BoomSonar Suite
11.6.1 Company Overview
11.7 Cision US Inc. (Platinum Equity, LLC)
11.7.1 Company Overview
11.7.2 Recent strategies and developments:
11.7.2.1 Acquisition and Mergers:
11.7.3 SWOT Analysis
11.8 Agility PR Solutions LLC (Innodata Inc.)
11.8.1 Company Overview
11.8.2 Recent strategies and developments:
11.8.2.1 Partnerships, Collaborations, and Agreements:
11.8.3 SWOT Analysis
11.9 Talkwalker Inc. (Marlin Equity Partners)
11.9.1 Company Overview
11.9.2 Recent strategies and developments:
11.9.2.1 Partnerships, Collaborations, and Agreements:
11.9.2.2 Acquisition and Mergers:
11.9.3 SWOT Analysis
11.10. Meltwater
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Acquisition and Mergers:
11.10.6 SWOT Analysis

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