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Europe Location Analytics Market Size, Share & Trends Analysis Report By Component, By Location Type (Outdoor and Indoor), By Deployment (On-Premises and Cloud), By Industry Vertical, By Application, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Apr 02, 2025
Length 184 Pages
SKU # KBV19948206

Description

The Europe Location Analytics Market would witness market growth of 13.9% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Location Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,453.9 million by 2031. The UK market is exhibiting a CAGR of 12.9% during (2024 - 2031). Additionally, The France market would experience a CAGR of 14.7% during (2024 - 2031).

The widespread adoption of IoT-enabled devices, GPS tracking systems, and connected sensors has led to a surge in the availability of location data, which businesses are now using to streamline operations. From logistics and retail to urban planning and emergency response, these analytics has become vital for organizations seeking to optimize workflows and improve service delivery.

Governments and municipal authorities also leverage these analytics to build smarter cities by optimizing traffic management, resource allocation, and public safety measures. IoT-driven location intelligence solutions have been deployed in response to the proliferation of smart city initiatives.

The adoption of these analytics in Europe is accelerating, driven by technological advancements, increasing digitization, and strong government support. Across the region, businesses and policymakers recognize the value of geospatial intelligence in improving efficiency, security, and service delivery. With the rise of smart cities, Industry 4.0, and AI-powered decision-making, these analytics has become a critical tool in industries ranging from manufacturing and retail to healthcare and IT infrastructure. European governments actively integrate geospatial data into their economic, digital, and sustainability strategies, fueling regional demand for location intelligence solutions. Germany’s reputation as Europe’s industrial powerhouse is reflected in its increasing reliance on location analytics in manufacturing. As smart factories become the norm under Industry 4.0, manufacturers use real-time geospatial data to track assets, optimize warehouse logistics, and enhance supply chain visibility. The French government’s support for digital innovation through initiatives like La French Tech has encouraged businesses to adopt AI-driven location intelligence to remain competitive in an increasingly data-driven economy. With urban centers like Paris leading the way in smart retail technologies, integrating location analytics enhances e-commerce logistics and in-store experiences. Thus, Europe is poised to remain a global leader in the market.

Based on Component, the market is segmented into Solution (Reporting & Visualization, Thematic Mapping & Spatial Analysis, Geocoding & Reverse Geocoding, Data Integration & ETL, and Other Solution Type) and Services (Consulting, Implementation, and Support & Maintenance). Based on Location Type, the market is segmented into Outdoor and Indoor. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on Industry Vertical, the market is segmented into Retail, Healthcare, Transportation & Logistics, BFSI, IT & Telecommunications, Manufacturing, and Other Industry Vertical. Based on Application, the market is segmented into Risk Assessment & Mitigation, Customer Experience Management, Sales & Marketing Optimization, Supply Chain Management, Disaster & Emergency Response Management, and Other Application. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • IBM Corporation
  • SAP SE
  • Microsoft Corporation
  • Oracle Corporation
  • SAS Institute, Inc.
  • Google LLC (Alphabet Inc.)
  • Hewlett Packard Enterprise Company
  • Cisco Systems, Inc.
  • Esri, Inc.
  • Zebra Technologies Corporation
Europe Location Analytics Market Report Segmentation

By Component
  • Solution
  • Reporting & Visualization
  • Thematic Mapping & Spatial Analysis
  • Geocoding & Reverse Geocoding
  • Data Integration & ETL
  • Other Solution Type
  • Services
  • Consulting
  • Implementation
  • Support & Maintenance
By Location Type
  • Outdoor
  • Indoor
By Deployment
  • On-Premises
  • Cloud
By Industry Vertical
  • Retail
  • Healthcare
  • Transportation & Logistics
  • BFSI
  • IT & Telecommunications
  • Manufacturing
  • Other Industry Vertical
By Application
  • Risk Assessment & Mitigation
  • Customer Experience Management
  • Sales & Marketing Optimization
  • Supply Chain Management
  • Disaster & Emergency Response Management
  • Other Application
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

184 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Location Analytics Market, by Component
1.4.2 Europe Location Analytics Market, by Location Type
1.4.3 Europe Location Analytics Market, by Deployment
1.4.4 Europe Location Analytics Market, by Industry Vertical
1.4.5 Europe Location Analytics Market, by Application
1.4.6 Europe Location Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Share Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Location Analytics Market
4.3 Porter Five Forces Analysis
Chapter 5. Europe Location Analytics Market by Component
5.1 Europe Solution Market by Country
5.2 Europe Location Analytics Market by Solution Type
5.2.1 Europe Reporting & Visualization Market by Country
5.2.2 Europe Thematic Mapping & Spatial Analysis Market by Country
5.2.3 Europe Geocoding & Reverse Geocoding Market by Country
5.2.4 Europe Data Integration & ETL Market by Country
5.2.5 Europe Other Solution Type Market by Country
5.3 Europe Services Market by Country
5.4 Europe Location Analytics Market by Services Type
5.4.1 Europe Consulting Market by Country
5.4.2 Europe Implementation Market by Country
5.4.3 Europe Support & Maintenance Market by Country
Chapter 6. Europe Location Analytics Market by Location Type
6.1 Europe Outdoor Market by Country
6.2 Europe Indoor Market by Country
Chapter 7. Europe Location Analytics Market by Deployment
7.1 Europe On-Premises Market by Country
7.2 Europe Cloud Market by Country
Chapter 8. Europe Location Analytics Market by Industry Vertical
8.1 Europe Retail Market by Country
8.2 Europe Healthcare Market by Country
8.3 Europe Transportation & Logistics Market by Country
8.4 Europe BFSI Market by Country
8.5 Europe IT & Telecommunications Market by Country
8.6 Europe Manufacturing Market by Country
8.7 Europe Other Industry Vertical Market by Country
Chapter 9. Europe Location Analytics Market by Application
9.1 Europe Risk Assessment & Mitigation Market by Country
9.2 Europe Customer Experience Management Market by Country
9.3 Europe Sales & Marketing Optimization Market by Country
9.4 Europe Supply Chain Management Market by Country
9.5 Europe Disaster & Emergency Response Management Market by Country
9.6 Europe Other Application Market by Country
Chapter 10. Europe Location Analytics Market by Country
10.1 Germany Location Analytics Market
10.1.1 Germany Location Analytics Market by Component
10.1.1.1 Germany Location Analytics Market by Solution Type
10.1.1.2 Germany Location Analytics Market by Services Type
10.1.2 Germany Location Analytics Market by Location Type
10.1.3 Germany Location Analytics Market by Deployment
10.1.4 Germany Location Analytics Market by Industry Vertical
10.1.5 Germany Location Analytics Market by Application
10.2 UK Location Analytics Market
10.2.1 UK Location Analytics Market by Component
10.2.1.1 UK Location Analytics Market by Solution Type
10.2.1.2 UK Location Analytics Market by Services Type
10.2.2 UK Location Analytics Market by Location Type
10.2.3 UK Location Analytics Market by Deployment
10.2.4 UK Location Analytics Market by Industry Vertical
10.2.5 UK Location Analytics Market by Application
10.3 France Location Analytics Market
10.3.1 France Location Analytics Market by Component
10.3.1.1 France Location Analytics Market by Solution Type
10.3.1.2 France Location Analytics Market by Services Type
10.3.2 France Location Analytics Market by Location Type
10.3.3 France Location Analytics Market by Deployment
10.3.4 France Location Analytics Market by Industry Vertical
10.3.5 France Location Analytics Market by Application
10.4 Russia Location Analytics Market
10.4.1 Russia Location Analytics Market by Component
10.4.1.1 Russia Location Analytics Market by Solution Type
10.4.1.2 Russia Location Analytics Market by Services Type
10.4.2 Russia Location Analytics Market by Location Type
10.4.3 Russia Location Analytics Market by Deployment
10.4.4 Russia Location Analytics Market by Industry Vertical
10.4.5 Russia Location Analytics Market by Application
10.5 Spain Location Analytics Market
10.5.1 Spain Location Analytics Market by Component
10.5.1.1 Spain Location Analytics Market by Solution Type
10.5.1.2 Spain Location Analytics Market by Services Type
10.5.2 Spain Location Analytics Market by Location Type
10.5.3 Spain Location Analytics Market by Deployment
10.5.4 Spain Location Analytics Market by Industry Vertical
10.5.5 Spain Location Analytics Market by Application
10.6 Italy Location Analytics Market
10.6.1 Italy Location Analytics Market by Component
10.6.1.1 Italy Location Analytics Market by Solution Type
10.6.1.2 Italy Location Analytics Market by Services Type
10.6.2 Italy Location Analytics Market by Location Type
10.6.3 Italy Location Analytics Market by Deployment
10.6.4 Italy Location Analytics Market by Industry Vertical
10.6.5 Italy Location Analytics Market by Application
10.7 Rest of Europe Location Analytics Market
10.7.1 Rest of Europe Location Analytics Market by Component
10.7.1.1 Rest of Europe Location Analytics Market by Solution Type
10.7.1.2 Rest of Europe Location Analytics Market by Services Type
10.7.2 Rest of Europe Location Analytics Market by Location Type
10.7.3 Rest of Europe Location Analytics Market by Deployment
10.7.4 Rest of Europe Location Analytics Market by Industry Vertical
10.7.5 Rest of Europe Location Analytics Market by Application
Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Microsoft Corporation
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 SWOT Analysis
11.3 SAP SE
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Regional Analysis
11.3.4 Research & Development Expense
11.3.5 SWOT Analysis
11.4 Oracle Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 SAS Institute, Inc.
11.5.1 Company Overview
11.5.2 SWOT Analysis
11.6 Google LLC (Alphabet Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expenses
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.6 SWOT Analysis
11.7 Hewlett Packard Enterprise Company
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 SWOT Analysis
11.8 Cisco Systems, Inc.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expense
11.8.5 SWOT Analysis
11.9 Esri, Inc.
11.9.1 Company Overview
11.9.2 Recent strategies and developments:
11.9.2.1 Partnerships, Collaborations, and Agreements:
11.9.2.2 Product Launches and Product Expansions:
11.9.3 SWOT Analysis
11.10. Zebra Technologies Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 SWOT Analysis

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