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Europe Digital Marketing Software Market Size, Share & Trends Analysis Report By Type, By Organization Size (Large Enterprises and SMEs), By Deployment Mode (Cloud and On-Premise), By Vertical, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Dec 31, 2024
Length 164 Pages
SKU # KBV19494046

Description

Europe Digital Marketing Software Market Size, Share & Trends Analysis Report By Type, By Organization Size (Large Enterprises and SMEs), By Deployment Mode (Cloud and On-Premise), By Vertical, By Country and Growth Forecast, 2024 - 2031


The Europe Digital Marketing Software Market would witness market growth of 18.7% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Digital Marketing Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $17,919.3 million by 2031. The UK market is exhibiting a CAGR of 17.9% during (2024 - 2031). Additionally, The France market would experience a CAGR of 19.6% during (2024 - 2031).

Digital marketing software enables businesses to make data-driven decisions and optimize their marketing efforts in a highly competitive landscape. These tools allow companies to target specific audience segments, track real-time performance metrics, and refine strategies for better results. With 70% of the population under 30 years old actively online, the demand for personalized and targeted campaigns has surged.

The market's growing reliance on data is one of its main drivers. In the present day, marketers have access to an unprecedented amount of data that is generated by consumer interactions across multiple touchpoints, including e-commerce portals, social media platforms, and websites. By offering useful insights into customer preferences, behaviors, and trends, this data gives businesses the chance to improve their strategy and provide more relevant content.

Europe is experiencing a robust demand for this software fueled by increasing digital transformation efforts and a consumer base that values personalized experiences. The European Union has played a significant role through initiatives like the "Digital Europe Programme," which supports adopting advanced digital technologies across member states. The diverse economies and cultures within Europe have necessitated tailored marketing solutions, leading to a dynamic and innovative software market in the region. Italy is witnessing a surge in this software adoption, driven by the increasing use of mobile devices and social media platforms. The government’s "Piano Nazionale di Ripresa e Resilienza (PNRR)" emphasizes digital innovation, funding businesses to upgrade their technological capabilities. Italian businesses, particularly in retail and tourism, leverage marketing automation and mobile-friendly tools to connect with a tech-savvy audience. The demand for creative software solutions has been further bolstered by the emphasis on visual content and storytelling. Hence, this combination of innovation, regulatory support, and market diversity makes Europe a dynamic hub for digital marketing advancements.

Based on Type, the market is segmented into Software (CRM Software, Email Marketing Software, Social Media Advertising, Web Content Management Software, Real-Time Monitoring, and Other Software Type) and Services (Professional Services and Managed Services). Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment Mode, the market is segmented Cloud and On-Premise. Based on Vertical, the market is segmented into Consumer Goods & Retail, BFSI, Media & Entertainment, Healthcare, Travel & Hospitality, Education, Manufacturing, Transportation & Logistics, and Other Verticals. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Adobe, Inc.
  • Canva Pty Ltd.
  • HubSpot, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • SAS Institute Inc.
  • Google LLC (Alphabet Inc.)
Europe Digital Marketing Software Market Report Segmentation

By Type
  • Software
  • CRM Software
  • Email Marketing Software
  • Social Media Advertising
  • Web Content Management Software
  • Real-Time Monitoring
  • Other Software Type
  • Services
  • Professional Services
  • Managed Services
By Organization Size
  • Large Enterprises
  • SMEs
By Deployment Mode
  • Cloud
  • On-Premise
By Vertical
  • Consumer Goods & Retail
  • BFSI
  • Media & Entertainment
  • Healthcare
  • Travel & Hospitality
  • Education
  • Manufacturing
  • Transportation & Logistics
  • Other Verticals
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

164 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Digital Marketing Software Market, by Type
1.4.2 Europe Digital Marketing Software Market, by Organization Size
1.4.3 Europe Digital Marketing Software Market, by Vertical
1.4.4 Europe Digital Marketing Software Market, by Deployment Mode
1.4.5 Europe Digital Marketing Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Digital Marketing Software Market.
4.3 Porter Five Forces Analysis
Chapter 5. Europe Digital Marketing Software Market by Type
5.1 Europe Software Market by Country
5.2 Europe Digital Marketing Software Market by Software Type
5.2.1 Europe CRM Software Market by Country
5.2.2 Europe Email Marketing Software Market by Country
5.2.3 Europe Social Media Advertising Market by Country
5.2.4 Europe Web Content Management Software Market by Country
5.2.5 Europe Real-Time Monitoring Market by Country
5.2.6 Europe Other Software Type Market by Country
5.3 Europe Services Market by Country
5.4 Europe Digital Marketing Software Market by Services Type
5.4.1 Europe Professional Services Market by Country
5.4.2 Europe Managed Services Market by Country
Chapter 6. Europe Digital Marketing Software Market by Organization Size
6.1 Europe Large Enterprises Market by Country
6.2 Europe SMEs Market by Country
Chapter 7. Europe Digital Marketing Software Market by Deployment Mode
7.1 Europe Cloud Market by Country
7.2 Europe On-Premise Market by Country
Chapter 8. Europe Digital Marketing Software Market by Vertical
8.1 Europe Consumer Goods & Retail Market by Country
8.2 Europe BFSI Market by Country
8.3 Europe Media & Entertainment Market by Country
8.4 Europe Healthcare Market by Country
8.5 Europe Travel & Hospitality Market by Country
8.6 Europe Education Market by Country
8.7 Europe Manufacturing Market by Country
8.8 Europe Transportation & Logistics Market by Country
8.9 Europe Other Verticals Market by Country
Chapter 9. Europe Digital Marketing Software Market by Country
9.1 Germany Digital Marketing Software Market
9.1.1 Germany Digital Marketing Software Market by Type
9.1.1.1 Germany Digital Marketing Software Market by Software Type
9.1.1.2 Germany Digital Marketing Software Market by Services Type
9.1.2 Germany Digital Marketing Software Market by Organization Size
9.1.3 Germany Digital Marketing Software Market by Deployment Mode
9.1.4 Germany Digital Marketing Software Market by Vertical
9.2 UK Digital Marketing Software Market
9.2.1 UK Digital Marketing Software Market by Type
9.2.1.1 UK Digital Marketing Software Market by Software Type
9.2.1.2 UK Digital Marketing Software Market by Services Type
9.2.2 UK Digital Marketing Software Market by Organization Size
9.2.3 UK Digital Marketing Software Market by Deployment Mode
9.2.4 UK Digital Marketing Software Market by Vertical
9.3 France Digital Marketing Software Market
9.3.1 France Digital Marketing Software Market by Type
9.3.1.1 France Digital Marketing Software Market by Software Type
9.3.1.2 France Digital Marketing Software Market by Services Type
9.3.2 France Digital Marketing Software Market by Organization Size
9.3.3 France Digital Marketing Software Market by Deployment Mode
9.3.4 France Digital Marketing Software Market by Vertical
9.4 Russia Digital Marketing Software Market
9.4.1 Russia Digital Marketing Software Market by Type
9.4.1.1 Russia Digital Marketing Software Market by Software Type
9.4.1.2 Russia Digital Marketing Software Market by Services Type
9.4.2 Russia Digital Marketing Software Market by Organization Size
9.4.3 Russia Digital Marketing Software Market by Deployment Mode
9.4.4 Russia Digital Marketing Software Market by Vertical
9.5 Spain Digital Marketing Software Market
9.5.1 Spain Digital Marketing Software Market by Type
9.5.1.1 Spain Digital Marketing Software Market by Software Type
9.5.1.2 Spain Digital Marketing Software Market by Services Type
9.5.2 Spain Digital Marketing Software Market by Organization Size
9.5.3 Spain Digital Marketing Software Market by Deployment Mode
9.5.4 Spain Digital Marketing Software Market by Vertical
9.6 Italy Digital Marketing Software Market
9.6.1 Italy Digital Marketing Software Market by Type
9.6.1.1 Italy Digital Marketing Software Market by Software Type
9.6.1.2 Italy Digital Marketing Software Market by Services Type
9.6.2 Italy Digital Marketing Software Market by Organization Size
9.6.3 Italy Digital Marketing Software Market by Deployment Mode
9.6.4 Italy Digital Marketing Software Market by Vertical
9.7 Rest of Europe Digital Marketing Software Market
9.7.1 Rest of Europe Digital Marketing Software Market by Type
9.7.1.1 Rest of Europe Digital Marketing Software Market by Software Type
9.7.1.2 Rest of Europe Digital Marketing Software Market by Services Type
9.7.2 Rest of Europe Digital Marketing Software Market by Organization Size
9.7.3 Rest of Europe Digital Marketing Software Market by Deployment Mode
9.7.4 Rest of Europe Digital Marketing Software Market by Vertical
Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Canva Pty Ltd.
10.2.1 Company Overview
10.2.2 SWOT Analysis
10.3 HubSpot, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.5.3 Acquisition and Mergers:
10.4 IBM Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional & Segmental Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.6 SWOT Analysis
10.5 Microsoft Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 Oracle Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 SWOT Analysis
10.7 Salesforce, Inc.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 Recent strategies and developments:
10.7.5.1 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 SAP SE
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional Analysis
10.8.4 Research & Development Expense
10.8.5 SWOT Analysis
10.9 SAS Institute, Inc.
10.9.1 Company Overview
10.9.2 SWOT Analysis
10.10. Google LLC (Alphabet Inc.)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expense
10.10.5 SWOT Analysis

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