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Europe Customer Engagement Solutions Market Size, Share & Trends Analysis Report By Deployment Type (Mobile Apps and Web-based), By Component, By Enterprise Size, By Industry, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Mar 07, 2025
Length 154 Pages
SKU # KBV19863242

Description

The Europe Customer Engagement Solutions Market would witness market growth of 11.0% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Customer Engagement Solutions Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,341 million by 2031. The UK market is exhibiting a CAGR of 10% during (2024 - 2031). Additionally, The France market would experience a CAGR of 11.9% during (2024 - 2031).

Consumers today expect instant, personalized, and meaningful engagements across multiple platforms, making it essential for companies to invest in advanced customer engagement solutions. Modern customers prioritize brands that provide real-time support, seamless interactions, and personalized recommendations, and organizations that neglect to adjust to these changing customer requirements may lose their competitive advantage.

The growing use of AI and machine learning to enhance customer interactions is one of the main factors propelling the growth of this market. The ability of AI to analyze large datasets enables businesses to gain deep customer insights, anticipate future needs, and offer tailored solutions, significantly improving customer satisfaction and loyalty.

Governments actively support this shift through initiatives such as the European Digital Strategy and the Artificial Intelligence Act, which promote the responsible use of AI and advanced customer interaction technologies. The United Kingdom’s travel and hospitality sector is witnessing a surge in the adoption of these soltions as businesses strive to enhance customer experiences. Germany’s healthcare sector is at the forefront of digitalization, driving an increased demand for these solutions. With a strong focus on patient-centered care, healthcare providers invest in AI-driven chatbots, telemedicine platforms, and patient portals to enhance engagement and streamline interactions. France’s media and entertainment industry is experiencing a shift towards personalized content delivery and interactive engagement strategies. These solutions have become indispensable for media companies in order to analyze audience behavior and provide personalized content as a result of the proliferation of digital streaming platforms, social media engagement, and virtual reality experiences. Therefore, the region will present lucrative growth opportunities for the market throughout the forecast period.

Based on Deployment Type, the market is segmented into Mobile Apps and Web-based. Based on Component, the market is segmented into Omnichannel, Reporting & Analytics, Chatbots, Workforce Optimization, and Other Component. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Industry, the market is segmented into IT & Telecom, BFSI, Retail & Consumer, Travel & Hospitality, Healthcare, Media & Entertainment, and Other Industry. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • IBM Corporation
  • SAP SE
  • Microsoft Corporation
  • Avaya, Inc. (Avaya Holdings Corp.)
  • Oracle Corporation
  • Salesforce, Inc.
  • NICE Ltd.
  • Pegasystems, Inc.
  • Open Text Corporation
  • Zoho Corporation Pvt. Ltd.
Europe Customer Engagement Solutions Market Report Segmentation

By Deployment Type
  • Mobile Apps
  • Web-based
By Component
  • Omnichannel
  • Reporting & Analytics
  • Chatbots
  • Workforce Optimization
  • Other Component
By Enterprise Size
  • Large Enterprise
  • Small & Medium Enterprise
By Industry
  • IT & Telecom
  • BFSI
  • Retail & Consumer
  • Travel & Hospitality
  • Healthcare
  • Media & Entertainment
  • Other Industry
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

154 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Customer Engagement Solutions Market, by Deployment Type
1.4.2 Europe Customer Engagement Solutions Market, by Component
1.4.3 Europe Customer Engagement Solutions Market, by Enterprise Size
1.4.4 Europe Customer Engagement Solutions Market, by Industry
1.4.5 Europe Customer Engagement Solutions Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Customer Engagement Solutions Market
4.3 Porter Five Forces Analysis
Chapter 5. Europe Customer Engagement Solutions Market by Deployment Type
5.1 Europe Mobile Apps Market by Country
5.2 Europe Web-based Market by Country
Chapter 6. Europe Customer Engagement Solutions Market by Component
6.1 Europe Omnichannel Market by Country
6.2 Europe Reporting & Analytics Market by Country
6.3 Europe Chatbots Market by Country
6.4 Europe Workforce Optimization Market by Country
6.5 Europe Other Component Market by Country
Chapter 7. Europe Customer Engagement Solutions Market by Enterprise Size
7.1 Europe Large Enterprise Market by Country
7.2 Europe Small & Medium Enterprise Market by Country
Chapter 8. Europe Customer Engagement Solutions Market by Industry
8.1 Europe IT & Telecom Market by Country
8.2 Europe BFSI Market by Country
8.3 Europe Retail & Consumer Market by Country
8.4 Europe Travel & Hospitality Market by Country
8.5 Europe Healthcare Market by Country
8.6 Europe Media & Entertainment Market by Country
8.7 Europe Other Industry Market by Country
Chapter 9. Europe Customer Engagement Solutions Market by Country
9.1 Germany Customer Engagement Solutions Market
9.1.1 Germany Customer Engagement Solutions Market by Deployment Type
9.1.2 Germany Customer Engagement Solutions Market by Component
9.1.3 Germany Customer Engagement Solutions Market by Enterprise Size
9.1.4 Germany Customer Engagement Solutions Market by Industry
9.2 UK Customer Engagement Solutions Market
9.2.1 UK Customer Engagement Solutions Market by Deployment Type
9.2.2 UK Customer Engagement Solutions Market by Component
9.2.3 UK Customer Engagement Solutions Market by Enterprise Size
9.2.4 UK Customer Engagement Solutions Market by Industry
9.3 France Customer Engagement Solutions Market
9.3.1 France Customer Engagement Solutions Market by Deployment Type
9.3.2 France Customer Engagement Solutions Market by Component
9.3.3 France Customer Engagement Solutions Market by Enterprise Size
9.3.4 France Customer Engagement Solutions Market by Industry
9.4 Russia Customer Engagement Solutions Market
9.4.1 Russia Customer Engagement Solutions Market by Deployment Type
9.4.2 Russia Customer Engagement Solutions Market by Component
9.4.3 Russia Customer Engagement Solutions Market by Enterprise Size
9.4.4 Russia Customer Engagement Solutions Market by Industry
9.5 Spain Customer Engagement Solutions Market
9.5.1 Spain Customer Engagement Solutions Market by Deployment Type
9.5.2 Spain Customer Engagement Solutions Market by Component
9.5.3 Spain Customer Engagement Solutions Market by Enterprise Size
9.5.4 Spain Customer Engagement Solutions Market by Industry
9.6 Italy Customer Engagement Solutions Market
9.6.1 Italy Customer Engagement Solutions Market by Deployment Type
9.6.2 Italy Customer Engagement Solutions Market by Component
9.6.3 Italy Customer Engagement Solutions Market by Enterprise Size
9.6.4 Italy Customer Engagement Solutions Market by Industry
9.7 Rest of Europe Customer Engagement Solutions Market
9.7.1 Rest of Europe Customer Engagement Solutions Market by Deployment Type
9.7.2 Rest of Europe Customer Engagement Solutions Market by Component
9.7.3 Rest of Europe Customer Engagement Solutions Market by Enterprise Size
9.7.4 Rest of Europe Customer Engagement Solutions Market by Industry
Chapter 10. Company Profiles
10.1 IBM Corporation
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Regional & Segmental Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 SAP SE
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 Microsoft Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.6 SWOT Analysis
10.4 Avaya, Inc. (Avaya Holdings Corp.)
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Oracle Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.6 SWOT Analysis
10.6 Salesforce, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 SWOT Analysis
10.7 NICE Ltd.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 SWOT Analysis
10.8 Pegasystems, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional Analysis
10.8.4 Research & Development Expenses
10.8.5 SWOT Analysis
10.9 Open Text Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional Analysis
10.9.4 Research & Development Expenses
10.9.5 SWOT Analysis
10.10. Zoho Corporation Pvt. Ltd.
10.10.1 Company Overview
10.10.2 SWOT Analysis

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