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Europe Marketing Automation Market Size, Share & Industry Analysis Report By Deployment (On-premise and Hosted), By Enterprise Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Solution, By Country and Growth Forecast, 2025 -

Publisher Knowledge Based Value (KBV) Research
Published Sep 30, 2025
Length 194 Pages
SKU # KBV20463481

Description

The Europe Marketing Automation Market would witness market growth of 10.8% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Marketing Automation Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $3,832.7 million by 2032. The UK market is exhibiting a CAGR of 9.8% during (2025 - 2032). Additionally, The France market would experience a CAGR of 11.8% during (2025 - 2032). The Germany and UK led the Europe Marketing Automation Market by Country with a market share of 19.9% and 17.9% in 2024.The Spain market is expected to witness a CAGR of 12.8% during throughout the forecast period.

In Europe, marketing automation has come a long way since simple email tools. Now, there are advanced, multi-channel systems that work well with CRM, CMS, and analytics platforms. As digital maturity grows and rules like GDPR have a big impact, automation tools now focus on privacy-by-design, consent management, data security, and transparency. AI and machine learning have brought about predictive lead scoring, dynamic content, and real-time optimization. The COVID-19 pandemic and rising digital expectations have sped up adoption even more. Companies now see automation as more than just a way to market; they see it to improve customer experience and set themselves apart from the competition.

Key trends include designing with privacy in mind to comply with EU laws, using AI to personalize experiences, and unified multi-channel orchestration that makes sure customers have the same, localized experience no matter where they are in Europe, which has a wide range of languages and cultures. Top vendors use strategies like offering modular products that meet local needs, deep platform integrations, following the rules, and having strong AI capabilities. There is a lot of competition between global suite providers and agile local specialists. They compete on trust, compliance, ease of use, and localization. Also, startups and niche companies are giving incumbents a run for their money with lightweight, cheap, and vertical-specific solutions. At the same time, consolidation is changing the way companies compete.

Deployment Outlook

Based on Deployment, the market is segmented into On-premise and Hosted. The On-premise market segment dominated the France Marketing Automation Market by Deployment is expected to grow at a CAGR of 11.4 % during the forecast period thereby continuing its dominance until 2032. Also, The Hosted market is anticipated to grow as a CAGR of 12.7 % during the forecast period during (2025 - 2032).

Enterprises Outlook

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). With a compound annual growth rate (CAGR) of 9.3% over the projection period, the Large Enterprises Market, dominate the UK Marketing Automation Market by Enterprise Size in 2024 and would be a prominent market until 2032. The Small & Medium Enterprises (SMEs) market is expected to witness a CAGR of 10.4% during (2025 - 2032).

Country Outlook

Germany's marketing automation market is growing quickly thanks to strong industries, digital transformation, and a high level of digital literacy. Key factors are the use of cloud computing, better integration of sales and marketing, and strict data privacy laws like GDPR and the upcoming EU AI Act. Compliance is very important. German companies care about vendor reliability, data security, and analytics that are based on return on investment (ROI). AI and ML are becoming increasingly important for personalization and making predictions, even though fragmented tech stacks make things harder. Behavior-driven automation, cross-channel orchestration, and small and medium-sized businesses' desire for ease of use are all on the rise. There are big companies and small businesses competing in the market, and agencies help with implementation in a market that is becoming more mature and sensitive to regulations.

List of Key Companies Profiled
  • HubSpot, Inc.
  • Adobe, Inc.
  • Zoho Corporation Pvt. Ltd.
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Cognizant Technology Solutions Corporation
  • SAS Institute Inc.
  • Brevo
  • Keap, Inc.
Europe Marketing Automation Market Report Segmentation

By Deployment
  • On-premise
  • Hosted
By Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
By End-use
  • BFSI
  • Retail
  • Healthcare
  • Telecom & IT
  • Discrete Manufacturing
  • Government & Education
  • Other End-use
By Solution
  • Email Marketing
  • Campaign Management
  • Social Media Marketing
  • Lead Nurturing & Lead Scoring
  • Reporting & Analytics
  • Inbound Marketing
  • Mobile End-uses
  • Other Solution
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

194 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Marketing Automation Market, by Deployment
1.4.2 Europe Marketing Automation Market, by Enterprise Size
1.4.3 Europe Marketing Automation Market, by End-use
1.4.4 Europe Marketing Automation Market, by Solution
1.4.5 Europe Marketing Automation Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – Europe Marketing Automation Market
Chapter 5. State of Competition – Europe Marketing Automation Market
Chapter 8. Product Life Cycle – Marketing Automation Market
Chapter 9. Market Consolidation – Marketing Automation Market
Chapter 10. Competition Analysis - Global
10.1 KBV Cardinal Matrix
10.2 Recent Industry Wide Strategic Developments
10.2.1 Partnerships, Collaborations and Agreements
10.2.2 Product Launches and Product Expansions
10.2.3 Acquisition and Mergers
10.3 Top Winning Strategies
10.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
10.4 Porter Five Forces Analysis
Chapter 9. Value Chain Analysis of Marketing Automation Market
Chapter 10. Key Customer Criteria – Marketing Automation Market
Chapter 11. Europe Marketing Automation Market by Deployment
11.1 Europe On-premise Market by Country
11.2 Europe Hosted Market by Country
Chapter 12. Europe Marketing Automation Market by Enterprise Size
12.1 Europe Large Enterprises Market by Country
12.2 Europe Small & Medium Enterprises (SMEs) Market by Country
Chapter 13. Europe Marketing Automation Market by End-use
13.1 Europe BFSI Market by Country
13.2 Europe Retail Market by Country
13.3 Europe Healthcare Market by Country
13.4 Europe Telecom & IT Market by Country
13.5 Europe Discrete Manufacturing Market by Country
13.6 Europe Government & Education Market by Country
13.7 Europe Other End-use Market by Country
Chapter 14. Europe Marketing Automation Market by Solution
14.1 Europe Email Marketing Market by Country
14.2 Europe Campaign Management Market by Country
14.3 Europe Social Media Marketing Market by Country
14.4 Europe Lead Nurturing & Lead Scoring Market by Country
14.5 Europe Reporting & Analytics Market by Country
14.6 Europe Inbound Marketing Market by Country
14.7 Europe Mobile End-uses Market by Country
14.8 Europe Other Solution Market by Country
Chapter 15. Europe Marketing Automation Market by Country
15.1 Germany Marketing Automation Market
15.1.1 Germany Marketing Automation Market by Deployment
15.1.2 Germany Marketing Automation Market by Enterprise Size
15.1.3 Germany Marketing Automation Market by End-use
15.1.4 Germany Marketing Automation Market by Solution
15.2 UK Marketing Automation Market
15.2.1 UK Marketing Automation Market by Deployment
15.2.2 UK Marketing Automation Market by Enterprise Size
15.2.3 UK Marketing Automation Market by End-use
15.2.4 UK Marketing Automation Market by Solution
15.3 France Marketing Automation Market
15.3.1 France Marketing Automation Market by Deployment
15.3.2 France Marketing Automation Market by Enterprise Size
15.3.3 France Marketing Automation Market by End-use
15.3.4 France Marketing Automation Market by Solution
15.4 Russia Marketing Automation Market
15.4.1 Russia Marketing Automation Market by Deployment
15.4.2 Russia Marketing Automation Market by Enterprise Size
15.4.3 Russia Marketing Automation Market by End-use
15.4.4 Russia Marketing Automation Market by Solution
15.5 Spain Marketing Automation Market
15.5.1 Spain Marketing Automation Market by Deployment
15.5.2 Spain Marketing Automation Market by Enterprise Size
15.5.3 Spain Marketing Automation Market by End-use
15.5.4 Spain Marketing Automation Market by Solution
15.6 Italy Marketing Automation Market
15.6.1 Italy Marketing Automation Market by Deployment
15.6.2 Italy Marketing Automation Market by Enterprise Size
15.6.3 Italy Marketing Automation Market by End-use
15.6.4 Italy Marketing Automation Market by Solution
15.7 Rest of Europe Marketing Automation Market
15.7.1 Rest of Europe Marketing Automation Market by Deployment
15.7.2 Rest of Europe Marketing Automation Market by Enterprise Size
15.7.3 Rest of Europe Marketing Automation Market by End-use
15.7.4 Rest of Europe Marketing Automation Market by Solution
Chapter 16. Company Profiles
16.1 HubSpot, Inc.
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Regional Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Product Launches and Product Expansions:
16.1.5.2 Acquisition and Mergers:
16.2 Adobe, Inc.
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Segmental and Regional Analysis
16.2.4 Research & Development Expense
16.2.5 Recent strategies and developments:
16.2.5.1 Partnerships, Collaborations, and Agreements:
16.2.5.2 Product Launches and Product Expansions:
16.2.6 SWOT Analysis
16.3 Zoho Corporation Pvt. Ltd.
16.3.1 Company Overview
16.3.2 SWOT Analysis
16.4 Oracle Corporation
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.4.4 Research & Development Expense
16.4.5 Recent strategies and developments:
16.4.5.1 Partnerships, Collaborations, and Agreements:
16.4.5.2 Product Launches and Product Expansions:
16.4.6 SWOT Analysis
16.5 Salesforce, Inc.
16.5.1 Company Overview
16.5.2 Financial Analysis
16.5.3 Regional Analysis
16.5.4 Research & Development Expenses
16.5.5 Recent strategies and developments:
16.5.5.1 Product Launches and Product Expansions:
16.5.5.2 Acquisition and Mergers:
16.5.6 SWOT Analysis
16.6 Microsoft Corporation
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Segmental and Regional Analysis
16.6.4 Research & Development Expenses
16.6.5 Recent strategies and developments:
16.6.5.1 Product Launches and Product Expansions:
16.6.6 SWOT Analysis
16.7 Cognizant Technology Solutions Corporation
16.7.1 Company overview
16.7.2 Financial Analysis
16.7.3 Segmental and Regional Analysis
16.7.4 SWOT Analysis
16.8 SAS Institute, Inc.
16.8.1 Company Overview
16.8.2 SWOT Analysis
16.9 Brevo
16.9.1 Company Overview
16.10. Keap, Inc.
16.10.1 Company Overview

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